Empty plates raise awareness of world hunger

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WFP MENA with the participating food bloggers and calligraphers, published posts of empty plates with beautiful art work by different calligraphers sending messages giving and caring. (WFP website)
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The WFP is the world's largest humanitarian agency fighting hunger worldwide. (WFP website)
Updated 08 February 2018

Empty plates raise awareness of world hunger

JEDDAH: “Food for thought,” a collaboration between the Saudi Arabian company Cheil and the UN World Food Program (WFP), is using Instagram to spread its message via social media.
The campaign aims to spread awareness of hunger problems in the MENA region and to support the WFP in building a world with zero hunger by 2030.
It provides a strikingly different fare from the usual Instagram images, for instead of mouth-watering photos of delicious dishes, the campaign features empty plates.
The campaign enlisted 22 calligraphers from four continents and 28 food bloggers to draw attention to the world’s biggest solvable problem, hunger.
Images of empty plates came with messages such as: “Whoever you feed today, might feed you tomorrow,” “A little for you is a lot for them,” and “Hunger is understood in all languages.”
Although humans produce enough food to feed everyone, hunger kills more people each year than AIDS, malaria and tuberculosis combined, according to WFP, affecting the lives of 815 million people worldwide.
Abrar Al-Ghamdi, who works for Cheil as a copywriter, told Arab News: “Instagram has become a food exhibition; people post so many photos of food every day, so we chose to launch the campaign on Instagram to remind people that hunger is still a global problem via engaging some the most-renowned regional food bloggers and their social media audiences.
“The feedback and responses the campaign received were more than our expectation; the posts were shared so many times. The WFP MENA number of followers doubled,” she added.
Eradicating hunger by 2030 is one of the 17 Global Goals for Sustainable Development to improve people’s lives.
The WFP is the world’s largest humanitarian agency fighting hunger worldwide, and has many projects in the Middle East. It provides cash and delivers food to millions of people in Yemen, Syria, and Iraq, as well as helping Syrian refugees in neighboring countries rebuild their lives.

Saudi reforms encourage investment in Kingdom: Davos panel

Updated 8 min 36 sec ago

Saudi reforms encourage investment in Kingdom: Davos panel

The recent reforms in the Kingdom have been the drive behind foreign investment in the country, a panel debate on the “Next Steps for Saudi Arabia” at the World Economic Forum (WEF) in Davos said Thursday.

Chairperson of the board of directors of the Saudi Stock Exchange, Sarah Al-Suhaimi said WEF reports reflected the positive changes in Saudi Arabia that had improved the country’s ranking in terms of investment.

“We have worked on developing the financial system of the capital market,” Al-Suhaimi told the panel, adding that in 2018 Saudi Arabia joined the FTSE Emerging Index which provides investors with a comprehensive means of measuring the performance

Saudi Minister of Economy and Planning Mohammad Al-Tuwaijri said to attract investors into Saudi Arabia needed to improve its infrastructure, which he says the Kingdom had been working on. This includes the 68 initiatives that were introduced last year to help the private sector.

Al-Tuwaijri also said unemployment rates had been kept steady over the past two years, while more women had entered the workforce, which he said played an important role in diversifying Saudi Arabia’s economy.

Minister of Finance Mohammed Al-Jadaan said that since the “significant economic and social reform,” the GDP of Saudi Arabia grew 2.3 percent in 2018.

In 2019 Saudi Arabia announced a $295 billion budget, which Al-Jadaan says with help the growth of the economy and create more jobs.

“We are determined to reduce the deficit from 19 percent to 5 percent,” he said.