Empty plates raise awareness of world hunger

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WFP MENA with the participating food bloggers and calligraphers, published posts of empty plates with beautiful art work by different calligraphers sending messages giving and caring. (WFP website)
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The WFP is the world's largest humanitarian agency fighting hunger worldwide. (WFP website)
Updated 08 February 2018
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Empty plates raise awareness of world hunger

JEDDAH: “Food for thought,” a collaboration between the Saudi Arabian company Cheil and the UN World Food Program (WFP), is using Instagram to spread its message via social media.
The campaign aims to spread awareness of hunger problems in the MENA region and to support the WFP in building a world with zero hunger by 2030.
It provides a strikingly different fare from the usual Instagram images, for instead of mouth-watering photos of delicious dishes, the campaign features empty plates.
The campaign enlisted 22 calligraphers from four continents and 28 food bloggers to draw attention to the world’s biggest solvable problem, hunger.
Images of empty plates came with messages such as: “Whoever you feed today, might feed you tomorrow,” “A little for you is a lot for them,” and “Hunger is understood in all languages.”
Although humans produce enough food to feed everyone, hunger kills more people each year than AIDS, malaria and tuberculosis combined, according to WFP, affecting the lives of 815 million people worldwide.
Abrar Al-Ghamdi, who works for Cheil as a copywriter, told Arab News: “Instagram has become a food exhibition; people post so many photos of food every day, so we chose to launch the campaign on Instagram to remind people that hunger is still a global problem via engaging some the most-renowned regional food bloggers and their social media audiences.
“The feedback and responses the campaign received were more than our expectation; the posts were shared so many times. The WFP MENA number of followers doubled,” she added.
Eradicating hunger by 2030 is one of the 17 Global Goals for Sustainable Development to improve people’s lives.
The WFP is the world’s largest humanitarian agency fighting hunger worldwide, and has many projects in the Middle East. It provides cash and delivers food to millions of people in Yemen, Syria, and Iraq, as well as helping Syrian refugees in neighboring countries rebuild their lives.


Center for Government Communication launched for 88th Saudi National Day

Updated 21 September 2018
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Center for Government Communication launched for 88th Saudi National Day

  • The CGC aims to highlight the achievements of the nation in a year to achieve the desired impact and strengthen the national identity of individuals, enhance pride in National Day.
  • Minister of Media Dr. Awwad bin Saleh Al-Awwad: The progress made in consolidating the media discourse has been very visible.

RIYADH:  Minister of Media Dr. Awwad bin Saleh Al-Awwad announced on Thursday the inauguration of the unified media center for the 88th National Day at a ceremony held in Riyadh, attended by a large number of journalists, the leaders of the Ministry of Media and official spokespersons of the participating government bodies.
He affirmed that the progress made in consolidating the media discourse, as well as the growing integration and coordination among the governmental bodies, has been very visible.
Al-Awwad added that those who walk in the streets of the Kingdom understand this through the unified visual identity of the streets of Saudi cities and buildings on the occasion of National Day.
He said that “the success we are witnessing today could not have been achieved without the guidance, support and confidence of our wise leadership, God, and the cooperation, support, and commitment of government officials” adding that everyone is a partner in work and in achieving success.
Dr. Abdullah Al-Maghlouth, Ministry of Information spokesman and director-general of the Center for Government Communication (CGC), said that the number of publications that were circulated marking Saudi’s 88th National Day in the media and social networking sites reached 221,000.
He added that about 2,000 journalists participated in the National Day through the platform of the center. He pointed to the digital platform “Tawareel” as one of the initiatives of the CGC in the Ministry of Media to enhance achieve greater coordination between the center and government agencies.
Those figures showed that the center was on the right track and that coordination was increasing day by day. The national media plan for the National Day for the first time created a unified visual and verbal identity for Saudi National Day 88. It also coordinated the efforts of various governmental agencies and the private sector through the establishment of a unified media center that brings together the participants in this event to ensure commitment to identity and the unification of media messages.
The CGC aims to highlight the achievements of the nation in a year to achieve the desired impact and strengthen the national identity of individuals, enhance pride in National Day, and interact with its activities and programs and initiatives.
Al-Maghlooth said that the inauguration ceremony of the CGC for the 88th National Day was a long process which had begun to bear fruit at the beginning of this year when the Ministry of Information announced the establishment of the governmental and international communication centers as strategic initiatives to adopt the best media practices worldwide.
He pointed out that one objective was a united media message: Through strengthening coordination and information integration between government agencies. CGC will be providing support through training and development, preparing strategic plans and information campaigns, crisis management, and providing monitoring, analysis, data and information.
Al-Maghlooth explained what the Ministry of Media had achieved since the launch of the centers of government and international communication in early 2018; a qualitative leap as illustrated by the statistics.
He said that the Kingdom hosted more than 818 international journalists from more than 100 countries who participated in covering the Hajj and highlighting it in proportion to its important status and the Kingdom’s great efforts.
The achievements and figures confirm that the center and other government entities work together well and will continue to make progress with the guidance, support and care of the country’s leadership, and with the cooperation and continuous support of the government bodies, to achieve the goals and aspirations of Vision 2030, which reaches the sky.