Empty plates raise awareness of world hunger

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WFP MENA with the participating food bloggers and calligraphers, published posts of empty plates with beautiful art work by different calligraphers sending messages giving and caring. (WFP website)
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The WFP is the world's largest humanitarian agency fighting hunger worldwide. (WFP website)
Updated 08 February 2018
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Empty plates raise awareness of world hunger

JEDDAH: “Food for thought,” a collaboration between the Saudi Arabian company Cheil and the UN World Food Program (WFP), is using Instagram to spread its message via social media.
The campaign aims to spread awareness of hunger problems in the MENA region and to support the WFP in building a world with zero hunger by 2030.
It provides a strikingly different fare from the usual Instagram images, for instead of mouth-watering photos of delicious dishes, the campaign features empty plates.
The campaign enlisted 22 calligraphers from four continents and 28 food bloggers to draw attention to the world’s biggest solvable problem, hunger.
Images of empty plates came with messages such as: “Whoever you feed today, might feed you tomorrow,” “A little for you is a lot for them,” and “Hunger is understood in all languages.”
Although humans produce enough food to feed everyone, hunger kills more people each year than AIDS, malaria and tuberculosis combined, according to WFP, affecting the lives of 815 million people worldwide.
Abrar Al-Ghamdi, who works for Cheil as a copywriter, told Arab News: “Instagram has become a food exhibition; people post so many photos of food every day, so we chose to launch the campaign on Instagram to remind people that hunger is still a global problem via engaging some the most-renowned regional food bloggers and their social media audiences.
“The feedback and responses the campaign received were more than our expectation; the posts were shared so many times. The WFP MENA number of followers doubled,” she added.
Eradicating hunger by 2030 is one of the 17 Global Goals for Sustainable Development to improve people’s lives.
The WFP is the world’s largest humanitarian agency fighting hunger worldwide, and has many projects in the Middle East. It provides cash and delivers food to millions of people in Yemen, Syria, and Iraq, as well as helping Syrian refugees in neighboring countries rebuild their lives.


Massive Saudi response overwhelms German musicians

German artists perform at Goethe-Institut in Riyadh on Tuesday night. (Photo/Supplied)
Updated 13 December 2018
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Massive Saudi response overwhelms German musicians

  • German Ambassador Jorg Ranau hosted a concert at his residence in the diplomatic quarter

RIYADH: German musicians on tour in Saudi Arabia said they were “astonished” by the response to their concerts.
The artists played six gigs over 10 days at multiple venues.
On Tuesday evening in Riyadh the Goethe-Institut hosted Birgit Erichson and Vasil Laghidze, who performed Schubert’s “Winter Journey.”
The lyrics, by Wilhelm Müller, were recited in German by Claudia Ziegeler and — in a world premiere — in Arabic by the Saudi poet Dr. Adel Khamees Alzhrani.
“We are astonished at how the audience in Riyadh and Jeddah responded,” said pianist Laghidze. “We got overwhelming support from music lovers. The audience here is very enthusiastic.”
On Monday German Ambassador Jorg Ranau hosted a concert at his residence in the diplomatic quarter.
Laghidze and cellist Erichson were joined by violinist Ulrich Beetz, with the trio delighting a national and international gathering with music from Haydn, Schubert and Dvorak.
An embassy press officer told Arab News the musicians were well-received amid “thunderous applause.”
The French Consul General El-Mostafa Mihraje hosted the trio’s performance of an all-Debussy concert, including the famous Clair de Lune, played under the stars.
Other venues for the visiting artists included the German diplomatic missions in Riyadh and Jeddah, the French Consulate General in Jeddah and the King Abdullah University of Science and Technology, a research institute in Thuwal.