Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
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Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


Kempinski Ramadan Tent invites guests

Updated 22 May 2018
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Kempinski Ramadan Tent invites guests

Burj Rafal Hotel Kempinski has announced the launch of the “Kempinski Ramadan Tent” to celebrate the holy month with guests.
The venue has witnessed remarkable turnout in the past years.
The Ramadan tent portrays Arabic heritage and is a blend of traditional and modern attributes.
The tent, which is built specifically for Ramadan, is spread across 2,000 square meters and can accommodate up to 800 visitors. At the open buffet, visitors can enjoy a wide range of Saudi, Arabic and international dishes, including a variety of Eastern and Western desserts, and freshly prepared beverages to quench the thirst after a long day of fasting.
Christian Ruge, general manager of the hotel, said: “Based on the overall culture of our brand, and our concept of providing hospitality services to our guests with the quality and luxury required, we have expanded this culture in Saudi Arabia by offering a tent designed with an authentic Arabic style — as we do every year.”
He added: “Guests of the Burj Rafal Hotel Kempinski consider the Ramadan tent as their own home. When they visit our Ramadan tent with their families or friends, they will feel comfortable, enjoy the cozy atmosphere and savor the most delicious food with live cooking stations.”
This year Burj Rafal Hotel Kempinski will offer a children’s pavilion where they can color, have their faces painted, read books, enjoy games, and watch cartoons. Families will be able to enjoy their privacy in separate areas. Guests will also be able to watch the preparation of the dishes.
Sahoor at the hotel will be served daily at the Ottoman restaurant Tuğra on the fourth floor from 10 p.m. to 3 a.m. The buffet will represent the best of European luxury and authentic Arabian hospitality.
Those wishing to stay at the hotel during Ramadan can avail themselves of the Ramadan package, which has numerous benefits including complimentary iftar at the Kempinski Ramadan Tent.
Burj Rafal Hotel Kempinski is located in the financial district of Riyadh. The hotel comprises 23 floors and 349 rooms and suites. The hotel is involved in a range of community service activities, such as joint cooperation agreements with charities, foundations and others. Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group.