Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
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Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


Mobily users to enjoy TV, film content on Starz Play

Updated 12 November 2018
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Mobily users to enjoy TV, film content on Starz Play

Mobily has partnered with Starz Play allowing the telecom operator’s customers to stream popular Hollywood and Bollywood movies on the fast-growing entertainment platform, which provides television and film content.

Mobily customers can now sign up to Starz Play and make payments directly through their Mobily account. Subscribers can access more than 10,000 hours of Hollywood and Bollywood blockbuster movies, at the same time as US TV shows, documentaries, kids’ entertainment and dedicated Arabic content — all ad-free and in HD or 4K quality.

Moreover, Mobily subscribers can now enjoy a wide range of international award-winning shows such as Vikings, and the latest and final season of The Big Bang Theory, in addition to many classics such as Friends and Grey’s Anatomy. 

The platform also provides English, Arabic and French audio options and user interfaces, with a one-click Arabic subtitling option.

In order to get this service, Mobily customers can subscribe monthly for a fee of SR35 ($9) or weekly for SR9. Users can get a 30-day free trial by sending 1 to 620400 for a monthly subscription and by sending 2 to 620400 for a weekly subscription.