Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
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Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


Bupa Arabia makes its mark at Hajj Hackathon

Updated 18 August 2018
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Bupa Arabia makes its mark at Hajj Hackathon

Bupa Arabia for Cooperative Insurance participated as the health care sponsor in the recently concluded Hajj Hackathon in Jeddah. 

The three-day event, which has been declared as the biggest hackathon in the world, was organized by the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and gathered leading developers and programmers to enhance the experience of millions of pilgrims in the Kingdom. 

Bupa Arabia said its strategic partnership in this grand national event is of great significance. Hajj Hackathon brought together thousands of global talents from around the world with a clear objective in line with Saudi Vision 2030. The vision aims at the creation of a vibrant community that enjoys a healthier lifestyle, in addition to increasing the Kingdom’s capacity to welcome more pilgrims so that the holy city can accommodate 6 million Hajj and 30 million Umrah pilgrims by 2030.

Ali Sheneamar, chief business development officer at Bupa Arabia, said: “We are pleased to be part of the Hajj Hackathon in partnership with the Saudi Federation for Cybersecurity, Programming and Drones. We are also keen to support the Kingdom’s drive to motivate Saudi Arabia’s young talents and enrich the Hajj experience using unique innovative solutions. As we look forward to this opportunity, we join hands with the government’s direction for a prosperous pilgrimage journey by setting the foundations for local potential who play a pivotal role in the Kingdom’s current winds of change.”

Bupa Arabia welcomed all participants during the event at its health lounge and ran health checkups involving several medical tests. These included diabetes and blood pressure tests, and diagnostic eye and dental examinations. The company’s staff members were on hand providing valuable guidance and advice on health, diet, and sports, among other topics.

Bupa Arabia also displayed its e-services and digital platforms during the event. Saudi Arabia’s first Hajj Hackathon became the largest ever and entered the Guinness Book of World Records. It brought together 3,000 developers from 50 countries handpicked from among 20,000 applicants.