Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
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Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


SRECO to build world-class city

Updated 14 August 2018
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SRECO to build world-class city

Al-Akaria Saudi Real Estate Company (SRECO), a real estate developer listed on the Saudi stock exchange (Tadawul), has announced plans for a 7 million square meter mixed-use development called “Al-Widyan,” in a strategic location of Riyadh. 

The announcement is part of a new business direction for SRECO — a Saudi developer with 40 years’ experience, partially owned by the Public Investment Fund (PIF). SRECO’s renewed business plan embarks on a journey to deliver a new generation of large scale, mixed-use real estate developments across the country where Saudis can enjoy the social and economic transformation brought by Vision 2030. 

Al-Widyan is the first private real estate project to be granted the status of a self-regulatory organization (SRO), which de-risks the project for investors, reduces complexity in the development phase and fast tracks permit services. Co-developers and sub-developers will be able to enjoy significantly shorter go-to-market timelines, making the project an attractive investment opportunity with fast and efficient procedures that will cut through bureaucracy and remove the need to engage with central government authorities. 

SRECO has also registered a company to execute the project — Al-Widyan Co. — which is 100 percent owned by SRECO. 

“Al-Widyan will be a new paradigm for community living in the Kingdom and will embody the spirit of new Saudi Arabia, the power of human talent to conceptualize and develop the future that we aspire to for our children, communities and nation,” said Abdulrahman Almofadhi, chairman of the board of directors of SRECO.

“With Al-Widyan, we are taking a new approach to real estate development. We have focused on putting people’s wellness at the center of the conception, design and creation of this project. Al-Widyan is the proof of concept of the future of building, living in healthy and innovative environment, where it’s design is aligned with the world wellness lifestyle real estate principles,” he added.

“We are building legitimate proof of concept, locating key partners and investors and beginning construction. In line with this approach, our operations and projects are increasingly independent of public sector funding, and open to investors from all over the world. We look forward to revealing more details to the public in October.”