Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
0

Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


Athlete’s Co. offers trendy athletic footwear, apparel

Updated 24 May 2018
0

Athlete’s Co. offers trendy athletic footwear, apparel

Athlete’s Co., a multi-brand sports lifestyle concept, is offering casual and fashion footwear brands from around the world.
“A range of products offered by Athlete Co. include the world’s most renowned brands, as we believe in making our customers the athletes of their passion, and put more style into their game,” said a press statement issued by Athlete Co.
“If you want to run around the city, hang out at the mall or stand out in the coolest clubs, we offer the widest selection of stylish, athletic-inspired footwear at our stores all over the Kingdom,” said the statement.
“This includes the very latest color ranges of only the best sports shoes alongside exclusive limited edition styles and emerging niche brands. We also have a line of hip yet individualistic apparel to let you add that final touch to your look,” it added.
The Athlete’s Co. portfolio of brands includes New Balance, Crocs, Skechers, Toms, Ralph Lauren Polo, Adidas, Ascis, and Lacoste.
Athlete’s Co. updates its brand offering every season based on global casual fashion trends. It is a home-grown brand operating under the umbrella of the apparel group that is dealing in lifestyle and Athleisure footwear and accessories with a market share of around 11 percent within the group footwear category.
Athlete’s Co. achieved best store design of the year in Retail Me awards (2015), which indicates growing clientele of Athlete’s products in the Middle East including Saudi Arabia.
Apparel group has carved its presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia, but opened gateways to markets in India, South Africa, and Poland. The group has opened several stores across the Kingdom.
It employs 12,000 multicultural staff covering four continents.