Turkish Airlines launches ‘Five Senses’ campaign

Updated 08 February 2018
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Turkish Airlines launches ‘Five Senses’ campaign

Turkish Airlines, winner of Skytrax’s ‘Best Airline in Europe’ award for six consecutive years, debuted its new commercial on Sunday, during the most-watched show in US TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries that the national flag carrier flies to across Europe, South Africa, the Far East, the Middle East, and the Americas.
Ahmet Olmustur, chief marketing officer of Turkish Airlines, said: “As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new ‘Five Senses’ campaign aims to emphasize the experience every journey brings toward discovering the unknown with our five senses to their fullest.”
He added: “We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year with Morgan Freeman was a great hit. Now we are looking forward to our new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World’ mission, which will inspire the whole world to seek new discoveries.”
Dr. Mehmet Oz, the Turkish-American TV personality, emphasized the importance of a high-quality passenger experience.
“As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel ‘Five Senses’ project,” he said. “Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.”


Box office sales exceed $500 million in Middle East

Updated 15 October 2018
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Box office sales exceed $500 million in Middle East

Box office revenue exceeded $500 million in the Middle East and North Africa (MENA) region, according to a research by PricwaterhouseCooper (PwC), a professional services firm and the knowledge partner of the MENA Cinema Forum.
This is about 1.25 percent of the global box office revenue of $39.92 billion recorded last year, up 3 percent from 2016, according to ComScore.
“The box office turnover in the MENA region would have reached $500-$550 million in 2017,” said Dr. Martin Berlin, partner and global deals real estate leader at PWC.
“The biggest opportunities will come from the opening of the Saudi market, followed by the opportunity from sophisticated pricing mechanisms where cinema operators offer price differentiations based on particular timings and days — to help increase box office revenues. Additionally, premium screening is another way of optimizing revenues.”
The research, to be released at the inaugural two-day MENA Cinema Forum — the first ever business conference of its kind for the regional market will be held at the Grand Hyatt from Oct. 28-29 — will offer a detailed overview on the current situation and future growth potential of the cinema industry in the MENA region.
More than 45 speakers will discuss cinema-related issues — challenges and opportunities — in front of an audience of 450 industry professionals, businessmen, over 90 sponsors and delegates from 30 countries across the world. 
Leila Masinaei, managing director of GM Events, organizer of the MENA Cinema Forum, said: “The opening of the cinema industry in Saudi Arabia — the largest Arab economy — is a game-changer that is opening new windows for foreign investors and cinema operators to offer the best experience to the upwardly mobile young men and women in the Kingdom.
“The changes in Saudi Arabia have opened up a lot of opportunities for industry leaders who are looking at the Kingdom as the fastest growing market for entertainment.”
More than $3.54 billion invested in cinemas across the Gulf is expected to help the region’s cinema industry expand manifold following Saudi Arabia’s historic decision to open up the sector 35 years after cinemas were banned in the Kingdom.