Saudi PPPP Exhibition 2018 attracts over 12,400 visitors

Updated 08 February 2018
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Saudi PPPP Exhibition 2018 attracts over 12,400 visitors

The 15th edition of the Saudi Plastics and Petrochemicals and the Saudi Printing & Packaging (Saudi PPPP) Exhibition, one of the largest industrial conglomerates in the field of plastics, petrochemicals, printing and packaging in the region, concluded after four successful days of activities. More than 425 local and international exhibitors from 26 countries took part in the event at the Riyadh International Convention and Exhibition Center.
The exhibition, considered one of the major industrial shows in the GCC, saw numerous deals signed between exhibitors and other companies operating in Saudi Arabia.
Saudi PPP attracted a total of 12,480 visitors, including industrialists, consumers, specialists and scientists from around the world.
The exhibition featured a number of engaging activities for visitors interested in the petrochemicals and plastics sector, including several workshops, including “Exporting for the Growth of your Business,” organized by the Saudi Export Development Authority. This included an overview of exports and their importance in business development, and also covered important tips and tools for exporters.
The four-day exhibition also featured discussions on advanced technologies, sustainability in the petrochemical industry, and innovations in printing.
In addition to participating in the exhibition, technical experts from Saudi Basic Industries Corporation (SABIC) also conducted a series of workshops on the advantages of the solutions they offer and presented a detailed explanation of their new initiative “NUSANED” — which was launched earlier this year in partnership with a number of government agencies and the private sector in order to achieve SABIC’S localization agenda and to help local industry development
Mohammed Al-Sheikh, marketing manager of Riyadh Exhibitions Company Ltd., which organized the event, praised the success of the exhibition, which was aligned with the growth of the petrochemical sector in Saudi Arabia, noting the increasing interest in the exhibition year on year.
He added: “The exhibition presented participating companies with the opportunity to showcase their products and innovations in the petrochemicals, plastics, printing and packaging sectors, and to strengthen communication channels between exhibitors and other players in the petrochemical and printing industries.
Having said that, we believe this exhibition falls in line with the income diversification strategy and the growth of the industrial sector witnessed by the country, and contributes toward achieving the Kingdom’s Vision 2030.”


Huawei hosts annual Middle East Partner Summit

Updated 24 May 2018
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Huawei hosts annual Middle East Partner Summit

Global ICT solutions provider Huawei recently hosted its annual Middle East Partner Summit in Dubai. Taking place under the theme “Leading New ICT, the Road to a Win-win Ecosystem,” the summit hosted participants from 12 countries across the Middle East. Participants had gathered to form a collaborative platform in order to explore the current requirements for a successful digital transformation and ushering in the artificial intelligence era, exchange ideas, share success stories and best practices, targeted at empowering Huawei’s channel partners in order to increase their ability to cater to the region’s increasingly demanding technology innovation needs, and to establish an open and collaborative ecosystem.
The full-day summit highlighted Huawei’s latest partner programs and outlined the company’s strategic plans for digitalization in the Middle East. Huawei’s channel strategy for 2018 centers on the empowerment of its channel partners to deliver the latest ICT solutions to their customers by embracing a collaborative, win-win approach to partners, competitors, and the industry as a whole.
In partnership with GAPP, a diamond sponsor of the summit, Huawei launched their GTM (“Go To Market”) Strategy, which focuses on catering to Middle East market requirements by building an enhanced service portfolio with GAPP serving as systems integrators.
“We see our long-term enterprise strategy in the region centered around building an ecosystem through which Huawei can help our Middle East channel partners meet their customers’ needs with enhanced connectivity and improved user experience, across different domains,” said Alaa El-Shimy, vice president and managing director, Huawei Enterprise Middle East. “Huawei advocates openness, collaboration, and shared success. Through joint innovation with our customers, partners, and peers, we are increasing the value of ICT in support of a more robust and mutually beneficial industry ecosystem. Our goal is a win-win situation for everyone, and we are dedicated to working together to establish mainstream standards and lay the foundations for this shared success.”
Bander Alfreih, chairman and CEO of GAPP, said: “Integrated, collaborative partnerships like the one we have announced with Huawei are exactly what we need to move the region forward on the path to digital transformation. We are incredibly excited to get to work on building this infrastructure together, and to see how quickly it will produce tangible results for the ecosystem at large, as well as the individual end customer. This will be how we define our success.”