Whistle launches Spring Summer 2018 collection

Whistles showroom
Updated 08 February 2018
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Whistle launches Spring Summer 2018 collection

A wardrobe fit for an adventure comes to Whistles this spring — with travel at the heart of the collection. France is a source of inspiration — both Paris and the wilds of the French coastline — fed into pieces with a certain “je ne sais quoi.” The collection features oversized striped blouses, Seine wide-legged pants and a reworked Breton.
Silhouettes are loose and free-flowing, keeping things cool in both senses of the word. A classic blazer and oversized boilersuit are work-ready in an effortless way, best worn with “don’t-care hair.” Tie-front striped skirts, raffia bags and easy chic parkas provide the kind of off-duty insouciance that speaks of seaside living on the continent. “At Whistles, we say Vive Les Vacances and this season’s slogan tote bag make our feelings known. We dress to frill too — pretty flounces are beguiling over dresses and jumpsuits,” a press release said.
Print is part of the brand’s DNA and this season it is graphic, with the kind of luscious, vivid colors found in African countries. A tulip print is scattered across classic jumpsuits — in a wide-legged shape, cropped or strapless — or on chiffon asymmetric-hemmed dresses, with cut-out detailing on the shoulder. Turquoise is a color of the season — on vintage-looking prints worked into midi-dresses and wrap-around blouses that tie things up just so. A cropped white jacket is the stealth outerwear game changer for spring.
For a new take on a summer palette, the store has sun-bleached colors that signal long languid days. A barley-colored suede jumpsuit provides an easy impact and a wide-sleeved sand-colored denim jacket has an artist-in-the-studio feel. Blush-colored flared jeans feel romantic when paired with a tie-back blouse covered with floral print.


Bosch opens flagship store in Jeddah

Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.