Whistle launches Spring Summer 2018 collection

Whistles showroom
Updated 08 February 2018
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Whistle launches Spring Summer 2018 collection

A wardrobe fit for an adventure comes to Whistles this spring — with travel at the heart of the collection. France is a source of inspiration — both Paris and the wilds of the French coastline — fed into pieces with a certain “je ne sais quoi.” The collection features oversized striped blouses, Seine wide-legged pants and a reworked Breton.
Silhouettes are loose and free-flowing, keeping things cool in both senses of the word. A classic blazer and oversized boilersuit are work-ready in an effortless way, best worn with “don’t-care hair.” Tie-front striped skirts, raffia bags and easy chic parkas provide the kind of off-duty insouciance that speaks of seaside living on the continent. “At Whistles, we say Vive Les Vacances and this season’s slogan tote bag make our feelings known. We dress to frill too — pretty flounces are beguiling over dresses and jumpsuits,” a press release said.
Print is part of the brand’s DNA and this season it is graphic, with the kind of luscious, vivid colors found in African countries. A tulip print is scattered across classic jumpsuits — in a wide-legged shape, cropped or strapless — or on chiffon asymmetric-hemmed dresses, with cut-out detailing on the shoulder. Turquoise is a color of the season — on vintage-looking prints worked into midi-dresses and wrap-around blouses that tie things up just so. A cropped white jacket is the stealth outerwear game changer for spring.
For a new take on a summer palette, the store has sun-bleached colors that signal long languid days. A barley-colored suede jumpsuit provides an easy impact and a wide-sleeved sand-colored denim jacket has an artist-in-the-studio feel. Blush-colored flared jeans feel romantic when paired with a tie-back blouse covered with floral print.


Saudi Agriculture Exhibition 2018 a success

Updated 15 October 2018
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Saudi Agriculture Exhibition 2018 a success

Saudi Minister of Environment, Water and Agriculture, Abdul Rahman Al-Fadli inaugurated the Saudi Agriculture Exhibition 2018 on Oct. 8 at the Riyadh International Convention & Exhibition Center.
The three-day event, which is organized by the Riyadh Exhibitions Company, saw the participation of global leaders coming from more than 33 countries to explore investment opportunities within the country’s agricultural sector. Al-Fadli, along with several senior officials, toured the exhibition and was briefed on the latest technologies, machines, solutions and services by local and international exhibitors.
The event aims to serve as a strategic platform to promote the agricultural sector to enhance sustainable agriculture and rural area development.
Now in its 37th year, the Saudi Agriculture Exhibition continues to attract international and regional visitors looking to explore emerging trends and developments in the Saudi agricultural sector, with unlimited government support to stimulate agricultural investment.
During its participation in this year’s show, the National Center for Palm and Dates revealed that it has now reached over 4,000 local and around 1,400 international outlets. The announcement complements their continuing efforts to become a premier exporter of dates through a reliable trademark known for its quality and safety — facilitating the marketing and e-marketing of Saudi dates on both the local and global fronts.
Mohammad Al-Sheikh, head of marketing, Riyadh Exhibitions Company, praised the “unlimited support of the Saudi government for the success of the exhibition.”
“This year’s edition has attracted thousands of visitors from inside and outside the Kingdom to learn about new developments within the local agricultural sector, which has promising prospects and is expected to help accelerate the growth of livestock, fisheries and agriculture sectors, in line with the ‘Sustainable Agricultural Rural Area Development Program,’” he said.