PISJ-ES hosts its first Model UN conference

Twenty-nine delegates highlighted some of the emerging global issues including the UN’s Treaty on the Non-proliferation of Nuclear Weapons and SDGs (sustainable development goals).
Updated 09 February 2018

PISJ-ES hosts its first Model UN conference

Pakistan International School Jeddah — English Section (PISJ-ES) held its first model United Nations conference recently — a simulation of the UN intended to give students some insight into diplomatic norms and global issues.
The program formally began with a recitation of verses from the Holy Qur’an, followed by the national anthem of Pakistan.
The auditorium was designed to replicate the solemn, professional setting of the United Nations.
Twenty-nine delegates, representing countries including Pakistan, India, Saudi Arabia, China, America and Iran, highlighted some of the emerging global issues including the UN’s Treaty on the Non-proliferation of Nuclear Weapons (NPT) and SDGs (sustainable development goals), with the slogans “Unite in Peace; not in pieces” and the “Humanitarian situation in developing countries,” respectively.
The president of the NPT agenda was Shifa Ashar, while the agenda for SDG was headed by Anusha Khawaja. Wajeeh Khalil from the Commerce Club played the role of stage secretary.
During his opening address, school principal Adnan Nasir said: “The idea behind holding such events is not only to provide students a platform to express their thoughts and opinions, but also to inculcate in them the attributes of patience, wisdom, discipline, and acceptance of differing viewpoints, as today’s young delegates are the future’s mature ambassadors and diplomats.
“In order to create a world which is secure, prosperous and healthy, we must understand global issues which intertwine in such a way that all and everyone feel the impact,” he continued. “Change begins from within and enthusiastic youth are being counted on for positive change across the globe. Regardless of your age, your aspirations, your interests, your fields, your hobbies, your likes and dislikes, you all are responsible for making this world a better place.”
The principal also congratulated the Commerce Club for presenting such a well-thought-out program, and the senior school administration for all their hard work and flawless coordination to organize the event.

Jaguar achieves strong growth in Saudi market

Updated 23 January 2019

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.