Automechanika Riyadh debut draws 4,961 trade buyers

The event was organized by Messe Frankfurt Middle East in partnership with Saudi-based Al-Harithy Company for Exhibitions.
Updated 10 February 2018
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Automechanika Riyadh debut draws 4,961 trade buyers

The inaugural of Automechanika Riyadh concluded on an impressive note this month as 4,961 trade buyers networked with more than 150 exhibitors from 21 countries at the Saudi capital’s dedicated automotive aftermarket exhibition. 
The highly anticipated first edition of the three-day event took place this month at the Riyadh International Convention and Exhibition Center, with the global appeal underlined by country pavilions from Germany, US, Turkey, Korea and China.
Organized by Messe Frankfurt Middle East in partnership with Saudi-based Al-Harithy Company for Exhibitions (ACE), Automechanika Riyadh is one of 17 global Automechanika events, the world’s leading international automotive trade show brand.
Some of the world’s dominant manufacturers and suppliers of aftermarket spare parts, accessories, components, tires, batteries, systems and electronics were on show, all eager to capitalize on Saudi’s vast automotive industry.
“We’re delighted with the positive industry response to Automechanika Riyadh’s debut run, vindicating our decision to introduce the world-class Automechanika brand to the Kingdom’s Capital,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. 
“Exhibitors and traders reported a number of serious new business enquiries as they looked to assert a stronger foothold in the Eastern and Central regions of Saudi Arabia. “
The CEO said: “This underlines the opportunities in Saudi, where growing competition and changing brand preferences are opening up fresh business opportunities for parts suppliers, distributors and retailers.”  
Pauwels said: “More than 8,500 automotive component dealerships and distributors in Saudi have positively influenced the parts aftermarket over the last few years.  That’s reflected on the show floor at Automechanika Riyadh, which brings global standards, innovation and efficiency to this highly important regional market.”
Hadi Al-Harith, CEO, ACE Exhibitions, added: “The recent royal decree allowing women to drive gives further impetus to the automotive sector, with 65 percent of the 14.8 million female population joining their male counterparts in acquiring cars, concurrently boosting the car care, upgrading and add-ons.”
The CEO said: “This and other economic indicators in the Kingdom augur well for the success of Automechanika Riyadh, and we’re delighted to have concluded on a successful note this prestigious international trade show for Saudi’s automotive aftermarket.”
At the forefront of major exhibitors at Automechanika Riyadh 2018 was the show’s official launch partner O2Proformance, and gold sponsor Samir Odeh, which specializes in the distribution of original equipmentmanufacturer parts from Europe.
They were joined by some of the biggest names in the aftermarket business, including GIC Brakes from the USA, German companies Alanko and Sortimo, Dongnam Corporation from Korea, Spanish company Blinker, and LEMA from Italy, a manufacturer of spare parts for European trucks and buses.
Mohammed Anees, technical service engineer at  Samir Odeh, said: “As one of sponsors of the exhibition, the response from visitors was very good. We made some small direct sales at the show and have many good leads to follow-up on.”
Ali Saeed Bawazeer, general manager of Dara Auto, added: “This is our second exhibition with Automechanika and it’s always good to be with them. We’re coming from Jeddah but we need to increase our presence in Riyadh too.”
Trade buyers too were pleased with their business endeavours.  “I’m here to get the latest updates on new technology in car services and glad to see such a number of suppliers,” said Nasir Al Twairqi, who was looking for car accessories. I found what I’m looking for.”
Abdulmohsin Al-Bugami added: “It’s my first time visiting an Automechanika event and I’m impressed with the displayed products and information by the exhibitors. I have a car maintenance shop and met with a few companies from USA, Germany, China and Korea.”
Automechanika Riyadh will alternate between the existing Automechanika Jeddah, with the two trade fairs combining to offer a dual gateway to Saudi’s entire aftermarket and auto services industry, from Jeddah, Makkah and Madinah to the West, and Dammam, Dhahran, and Alkhobar to the East.  
The next Automechanika will head back West to Jeddah for its third edition in early 2019.


Ascott spearheads Saudi recruitment drive

Updated 18 June 2019
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Ascott spearheads Saudi recruitment drive

The Ascott Limited is developing its training program across the group’s properties in Jeddah, whereby high-achieving Saudi nationals are trained in the array of skills needed to succeed in top managerial positions within the Kingdom’s burgeoning hospitality sector. 

To be eligible to join Ascott’s Saudi Graduate Program, Saudi graduates must have at least a bachelor’s degree with honors and be willing to learn and develop their career within an international group. The program comprises theory and practical training across all departments and is followed by overseas training in one of Ascott’s properties.

“We’re in the midst of an exciting period of growth in Saudi Arabia,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa, Turkey and India. “The Kingdom’s tourism industry is growing at an exponential rate and is creating many new jobs within the hospitality sector. We launched Ascott’s Saudi Graduate Program in line with the Saudi Commission for Tourism and National Heritage to promote, nurture and develop this valuable homegrown pool of young talent and offer successful individuals a dynamic career path within the Ascott group.

“In just a short amount of time the program has made a significant impact. Our turnover ratio of Saudi colleagues has fallen from 58 percent in 2016 to less than 15 percent to date in 2019; staff loyalty has been positively affected and guest satisfaction levels have increased. What’s more, Ascott Sari Jeddah was recently named as Saudi Arabia’s Leading Serviced Apartments 2019 for the second consecutive year in the annual World Travel Awards.

“We are also proud to announce that one of our current trainees who will shortly take on the running of a property, is female. A key element of Saudi Vision 2030 is job diversification and women’s access to the employment market, and at Ascott we are committed to playing an active role in making this a reality,” added Miccolis.

From on-the-job training in housekeeping, handling reservations, checking-in and checking-out procedures and managing VIP guests, Ascott’s graduates must master the day-to-day facets of how to run an international-standard serviced residence, in addition to behind-the-scenes essentials such as HR, sales and marketing, finance and procurement. 

While the Saudi Graduate Program is currently available only within Ascott’s Jeddah cluster of properties, plans are in the pipeline to roll out the scheme to all of the group’s residences in the Kingdom, including Riyadh, Alkhobar and Abha.

Ascott’s Jeddah properties include Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah.

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. It has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 42,000 units, which are under development, making a total of more than 100,000 units in over 660 properties.