‘P Smart’: Huawei launches its best choice for the youngsters in Saudi markets

The new smartphone combines elegant design with advanced performance.
Updated 10 February 2018
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‘P Smart’: Huawei launches its best choice for the youngsters in Saudi markets

Huawei Consumer Business Group has officially announced the launch of its new smartphone “P Smart” in Saudi markets. 
The new smartphone, which is the best choice for young people, offers the highest levels of performance due to the use of 3GB of memory, ensuring that processing speed does not slow down over time, and 32GB of integrated storage that can be added with an additional 256 GB of microSD memory cards.
It also has the fourth generation of high-speed fingerprint recognition technology that can read the user’s fingerprint and unlock the phone in just a third of a second.
The Huawei “P Smart” will provide users with an unrivaled experience, featuring intelligent learning technology with an eight-core Kirin 659 chip, which can increase the CPU speed to 2.36 GHz with its graphics processing capability and easily running graphics applications in the ultra-slim 5.65-inch screen.
The phone will be based on the eighth version of Huawei’s EMUI 8.0 user interface based on the Android 8 operating system
The new smartphone comes with innovative features, advanced technology and creative design as it combines thin elegant design with advanced performance.
Additionally, the phone will feature FullView display with thin bezels, which will provide a great look and feel to the user, covering the phone’s front display.  
Moreover, “P Smart” has the best comprehensive features, especially for photography lovers, combining professional photography through dual-lens rear camera with 13MP and 2MP sensors, along with an 8MP front camera, which is designed to recognize skin tone as well as add artistic effects suitable for beautiful selfies.
The new Huawei “P Smart” features new energy benefits. In addition to the 3000-mA battery, Huawei has provided users with a smart power-saving feature.
At the touch of a button, the smartphone will identify the applications running on the device’s background and its importance and get the best use of energy saving while keeping the phone in operation for long periods without affecting the overall performance of the device or applications.
“P Smart” is available in Saudi Arabia in black, blue and gold. With a storage capacity of 32 GB, and random-access memory of 3GB, at SR799 ($213).


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”