Van Cleef & Arpels announces partnership with 21,39 Jeddah Arts

Van Cleef & Arpels evokes the wonders of different cultures in its creations.
Updated 12 February 2018
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Van Cleef & Arpels announces partnership with 21,39 Jeddah Arts

“As a passionate supporter of the arts, the maison is glad to take part in the fifth edition of this annual contemporary art exhibition organized by the Saudi Art Council, starting on Feb. 7 in the thriving city of Jeddah,” a press release from jewelry house Van Cleef & Arpels said.
This year’s theme of 21,39 Jeddah Arts’ festival,“Refusing to be Still,” aims to enrich the Jeddah art scene, providing a display of outstanding work from more than 30 Saudi and international artists through a series of special exhibitions, workshops and educational forums.
Over the course of more than a century of history, Van Cleef & Arpels has provided legendary unique pieces that defy time, where each of them has an extraordinary story to tell. In line with the exhibition’s theme, the maison will focus its participation around couture, and will display an array of creations featuring some of its most celebrated and unique high-jewelry and heritage pieces.
Haute couture has been an inspiration for Van Cleef & Arpels since the 1920s, an era marked by the freedom, extravagance, and modernism of design.
Over the years, the maison has transformed the evening bag into a sophisticated accessory like the Minaudière precious case, adorned hats with diamond pins, and mimicked the appearance of cloth through precious metals.
Van Cleef & Arpels evokes the wonders of different cultures in its creations.
“Van Cleef & Arpels is proud to take part, once again, in 21,39 Jeddah Arts, and witness the constant development of the art scene in Saudi Arabia,” said Alessandro Maffi, Van Cleef & Arpels managing director, Middle East and India. “We are ardent supporters of local artists and designers, and strongly believe that this exhibition is a great platform to introduce Saudi talent to the world.”


Events company sees KSA as market leader

Updated 20 May 2018
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Events company sees KSA as market leader

  • My Events International is based in Malaysia and operates on three continents worldwide.
  • ‘Saudi Arabia is being renewed,’ says My Events International founder.

JEDDAH: A global events company has begun operations in Saudi Arabia with a plan to make the Kingdom and Vision 2030 the focus of a growing world market in event management. 

My Events International provides event management, marketing, and sponsor and sales management in sectors including banking, technology, health care and construction.

The Malaysia-based firm operates in India, Kuwait, the UK, Singapore, Nigeria — and now Saudi Arabia. 

The company’s Jeddah opening was attended by Khaled Almaeena, Al-Abeer director; My Events International Saudi Arabia manager Shahul Dawood; founder and president of My Events International, Mohammed Abudawood; and Malaysia’s consul general in Jeddah, Dato Mohamad Ali bin Selamat.

The opening also included the launch of Expo Malaysia, which will showcase the country overseas.

“Our partnership with My Events International will help create a new trademark in Saudi Arabia that compatible with Vision 2030 and the new changes that is bringing,” Almaeena said.

“We are proud to announce that we are organizing the Malaysia Expo, which promotes trade and investment between the two countries and will provide job opportunities for Saudi youth,” he said.

Dawood said: “Saudi Arabia is our fifth country to have a partnership. We have entered Saudi Arabia at the best time — most of the doors are opened for us, and people are encouraging and supportive. 

“We are also aiming to do a special program for women. We are not only an event managing company, but also a specialist in content creation and public private partnership.”

Abudawood said: “We are witnessing a country that is being renewed. Youth represents 70 percent of the Saudi community, and they are full of energy and new ideas, so talking about events and entertainment will help make this change happen.”

Selamat said: “Malaysia and Saudi Arabia are two countries with great potential in sectors such as tourism, as well as developing small and medium enterprises.

“My Events International has great significance in events development, and this partnership will help strengthen ties between Saudi Arabia and Malaysia, and promote economic relations as well.”