Steak House launches 5 new steak combos

The Steak House restaurants market themselves as being good value for money.
Updated 13 February 2018
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Steak House launches 5 new steak combos

Popular Saudi restaurant chain, Steak House, is continuing its 25th year anniversary celebrations with the launching of five new steak combos priced at SR79 ($21) as a token of appreciation to its guests for over two and a half decades of loyalty.
The casual dining chain in the Kingdom today serves over 2 million guests annually.
The five new steak combos are: Top Sirloin Steak & Salmon, Top Sirloin Steak & Crispy Shrimp, Top Sirloin Steak & Crispy Chicken Strips, Top Sirloin Steak & Grilled Shrimp, and Top Sirloin Steak & BBQ Chicken Breast. The steak combos come with a choice of two sidings.
“In a market where the prices of quality steaks served in restaurants start at around SR100, Steak House’s new steak combos, which combine high-quality halal-certified top sirloin steaks with other best-selling menu items at a price point of only SR79, give the dining public the kind of superior value they are looking for nowadays,” said Steve Skoien, chief executive officer of Alfa Co., which operates local chains Steak House, Piatto, FireGrill and City Fresh Kitchen.
According to Skoien, what is great about the steak combo offer is that it can be availed in conjunction with ongoing weekday Alfa Co. Rewards Program benefits at Steak House, such as Free Dessert for Your Table, Kids Eat Free and Free Soup & Salad Bar on pre-designated days of the week.
The “Five New SR79 Steak Combos” promotion is part of the restaurant’s year-long 25th year anniversary celebrations, which began in October 2017.
Alfa Co. Chief Marketing Officer Abdallah Al-Barakati Al-Sharif said that guests can expect more of these anniversary offerings in succeeding months. “Since our 25th year anniversary is all about giving back, we make sure that our activities not only focus on value but also serve as a way for valued guests to know that we listen and that we respond by giving them back the things that have made Steak House their dining destination of choice over the years,” he added.
The steak combos are available for a limited time only at all Steak House locations throughout the Kingdom.
Steak House recently opened its 17th branch in Buraidah in the Al-Qassim region, with an 18th venue opening soon in Emaar, Jeddah Gate, South Jeddah.


Regional authorities offer free training at HVACR Expo

Updated 21 January 2019
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Regional authorities offer free training at HVACR Expo

The region’s largest dedicated HVACR (heating, ventilation, air conditioning and refrigeration) business event will host specialists from Saudi Standards, Metrology and Quality Organization (SASO), GCC Standardization Organization (GSO) and Saudi Council of Engineers (SCE) among other credible entities.
Set to shed light on the latest efficiency guidelines in the HVACR industry, these authorities will feature a free and certified training agenda at the HVACR Expo Saudi from Jan. 28-30 at the Riyadh International Convention and Exhibition Center (RICEC).
Zayed Mohsen Albagami, deputy director of energy efficiency, SASO, said: “It is important for SASO and for the Kingdom as a whole to support and enhance Saudi Vision 2030 at this time.”
He added: “The role of SASO toward this goal is to help the manufacturer himself adopt a sustainable approach. We implement this through a variety of initiatives, whether it be the issuance of new standards on energy efficiency, raising awareness in the media or finally by holding workshops — as we will do at HVACR Expo Saudi 2019.”
In line with the 2030 initiative, the Saudi government has enacted SASO regulations 2663 and 2874, which improve the efficiency level of all air conditioning equipment. They have also introduced a district cooling framework for new developments exceeding 15,000 tons.
Basem Salameh, conformity specialist at GSO, said: “The GCC Standardization Organization (GSO) aims to harmonize standardization activities among the GCC member states to facilitate both international and intra-trade, and to remove technical barriers for economic operators.”
Along with presentations by SASO, GSO and SCE, the workshop agenda at HVACR Expo Saudi 2019 will include training sessions from industry leaders Carrier, Samsung Electronics, Midea RAC, Al-Salem Johnson Controls, and Shaker Group (LG) to name but a few.
Abdul Rouf Pandith, senior mechanical engineer at KEO International Consultants and speaker at the event, said: “By inviting and bringing together government stakeholders, policy and decision-makers, and leaders from the utility sector across the country, HVACR Expo Saudi can mark a new era in the cooling sector.”
Roni El-Haddad, event director of HVACR Expo 2019, said: “We are extremely honored to welcome SASO, GSO and SCE on board at HVACR Expo Saudi 2019. While the Kingdom is coming together to fulfill the objectives laid out by Saudi Vision 2030, the time is now to bring these authorities on-board and to work with them to ensure that HVACR professionals can achieve the highest standards within their field.”
HVACR Expo Saudi will also bring together more than 85 of the industry’s heavyweights to showcase innovative industry solutions and products at the event. Countries represented will include Turkey, China, the US, France, Italy, the UAE, Singapore, Egypt, Saudi Arabia and more.