Steak House launches 5 new steak combos

The Steak House restaurants market themselves as being good value for money.
Updated 13 February 2018
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Steak House launches 5 new steak combos

Popular Saudi restaurant chain, Steak House, is continuing its 25th year anniversary celebrations with the launching of five new steak combos priced at SR79 ($21) as a token of appreciation to its guests for over two and a half decades of loyalty.
The casual dining chain in the Kingdom today serves over 2 million guests annually.
The five new steak combos are: Top Sirloin Steak & Salmon, Top Sirloin Steak & Crispy Shrimp, Top Sirloin Steak & Crispy Chicken Strips, Top Sirloin Steak & Grilled Shrimp, and Top Sirloin Steak & BBQ Chicken Breast. The steak combos come with a choice of two sidings.
“In a market where the prices of quality steaks served in restaurants start at around SR100, Steak House’s new steak combos, which combine high-quality halal-certified top sirloin steaks with other best-selling menu items at a price point of only SR79, give the dining public the kind of superior value they are looking for nowadays,” said Steve Skoien, chief executive officer of Alfa Co., which operates local chains Steak House, Piatto, FireGrill and City Fresh Kitchen.
According to Skoien, what is great about the steak combo offer is that it can be availed in conjunction with ongoing weekday Alfa Co. Rewards Program benefits at Steak House, such as Free Dessert for Your Table, Kids Eat Free and Free Soup & Salad Bar on pre-designated days of the week.
The “Five New SR79 Steak Combos” promotion is part of the restaurant’s year-long 25th year anniversary celebrations, which began in October 2017.
Alfa Co. Chief Marketing Officer Abdallah Al-Barakati Al-Sharif said that guests can expect more of these anniversary offerings in succeeding months. “Since our 25th year anniversary is all about giving back, we make sure that our activities not only focus on value but also serve as a way for valued guests to know that we listen and that we respond by giving them back the things that have made Steak House their dining destination of choice over the years,” he added.
The steak combos are available for a limited time only at all Steak House locations throughout the Kingdom.
Steak House recently opened its 17th branch in Buraidah in the Al-Qassim region, with an 18th venue opening soon in Emaar, Jeddah Gate, South Jeddah.


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”