SAMACO Saudi Arabia welcomes new Porsche Cayenne models

Updated 17 February 2018
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SAMACO Saudi Arabia welcomes new Porsche Cayenne models

The latest generation of Porsche’s SUV model line is now available in Saudi Arabia. The arrival of the brand’s flagship SUV was celebrated at an event held by Porsche Centre Jeddah, SAMACO, at the Hilton Hotel, where the Cayenne and Cayenne S, were showcased.
Powerful turbocharged engines, enhanced chassis systems, a range of off-road modes and a sharper design underpin the Cayenne’s credentials as a true sports car in its segment. Additional enhancements to the latest generation also include intelligent assistance systems and more connectivity features aimed at offering improved driver and passenger comfort.
Mark Sinclair, general manager of SAMACO Porsche Saudi Arabia, said: “Since its initial launch, the Cayenne has been one of the most popular models in Saudi Arabia, and I have no doubt that the third generation, which offers even more sports car performance and practicality, will continue this success story.
“For me, the new Cayenne’s versatility is truly unique. It is at home on any road, but it is equally ready to explore new terrain. It enjoys a short sprint as much as a long road trip, and the commute to work as much as a lap on the track. It is capable of producing a superb drive experience virtually anywhere, and that is really what sets the Cayenne apart from any other SUV. We’re very excited to be welcoming it to Saudi Arabia today.”
The new Cayenne offers a spacious cabin, with several comfort and convenience features throughout. The luggage compartment has been increased by 100 liters, meanwhile the Porsche Advanced Cockpit concept brings the occupants increased connectivity and intuitive controls.
The center console with Direct Touch Control and a new 12.3-inch touch display for the Porsche Communication Management act as the driver’s interface to all vehicle functions. PCM can be configured for up to six individual profiles to store a large number of interior settings, as well as specifications for lights, driving programs and assistance systems.


Positive impact of Vision 2030 on hospitality: Report

Ascott has reported a decrease of 10 percent in expat families within the Kingdom.
Updated 16 December 2018
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Positive impact of Vision 2030 on hospitality: Report

The Ascott Limited has drawn up a report into the changing dynamics of guest profiles in Saudi Arabia. 

As the government’s Vision 2030 economic diversification strategy proves to have a positive effect on the hospitality industry, Ascott is witnessing a notable change in its guests across the Kingdom. This has been influenced by the swift introduction of various initiatives from the removal of ban on women driving, to the introduction of cinemas, concerts with mixed-gender admission and major events such as the Formula E that was held last week in Riyadh.

“Our guest profiles are changing in line with the changing dynamics of the country. We have seen a spike in female guests of 7 percent from 2017, influenced by guests traveling for both work and leisure,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa and Turkey. 

Female guests have increased considerably this year, as properties across Jeddah averaged a 9 percent growth, while Ascott Rafal Olaya Riyadh experienced a growth rate of 5 percent. 

“It means there is an opportunity for the serviced residence industry to tap in to the growing number of female travelers and provide tailored services specifically for women,” explained Miccolis.

Ascott Rafal Olaya Riyadh has a women’s only leisure floor consisting of an outdoor pool, gymnasium, lounge, children’s playroom and day spa. The property is receiving positive feedback from female business travelers about the facilities.

Ascott has reported a decrease of 10 percent in expat families within the Kingdom, attributed to the introduction of expat levies on dependents. Family occupants taking two and three-bedroom apartments have moved to single occupants in a one-bedroom apartment. Miccolis said: “If the announcement made last week on Bloomberg regarding a review of the expat levies being restructured comes to fruition, it will provide a positive outcome for our industry.” 

International guests have maintained a consistent average over the last two years of 25 percent across the Kingdom, however Jeddah and Riyadh are on opposite scales. Fifty-five percent of Ascott Rafal Olaya Riyadh’s guests are international, which is a growth of 15 percent from 2017. While the four properties in Jeddah have 15 percent international guests, this is a decline of 10 percent from 2017.

“With these changing dynamics of our guests in the Kingdom, a key focus is customer service training, with the goal of exceeding guest expectations. 

This year posed a credible 92 percent customer satisfaction score, a testament to the staff in the region,” said Miccolis.