Arsenal signs its ‘largest sponsorship deal ever’ with Dubai’s Emirates

Emirates’ five-year kit sponsorship deal with Arsenal is believed to be worth in the region of £200 million. (AFP)
Updated 20 February 2018
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Arsenal signs its ‘largest sponsorship deal ever’ with Dubai’s Emirates

LONDON: Dubai’s Emirates airline and Arsenal have announced the biggest-ever sponsorship deal in the football club’s history, extending the airline’s shirt-naming rights by five years. 
The deal secures Arsenal’s longest-running shirt partnership, which started in 2006. 
Sources told Arab News the arrangement is worth £200 million ($280 million) and that it starts in 2019. The deal covers all the club’s shirts for all of its teams.
“Emirates is a great partner for Arsenal — a world-class brand with a truly global reach. The airline plays a significant role in our ambitions to extend our influence and following around the world,” Arsenal Chief Executive Ivan Gazidis told media in a statement. 
The arrangement between Arsenal and Emirates Airline is an ideal fit, Nick Walford of sponsorship consultancy firm Redmandarin told Arab News. 
“London is a key destination for Emirates and Arsenal is their long-term London sponsorship platform, so a continuation of the deal makes commercial sense,” he said. 
“If they had not renewed this deal, how would this have been perceived in their competition with Etihad?”
Sponsorship deals of this magnitude are common at the top end of the English Premier League, with Manchester United raking in $74 million a year from its arrangement with Chevrolet, according to The Telegraph, and Manchester City reaping $28 million a year from Etihad Airways as part of a wider £400 million ($560 million) shirt and stadium-naming rights package. 
The boss of Emirates confirmed the airline’s commitment to Arsenal: “As a business, we are hugely committed to supporting sports all over the world and our relationship with Arsenal is no different. Our partnership with Arsenal Football Club is a great combination of two truly global brands and we’re very pleased to have extended this relationship for five more years,” Emirates President Sir Tim Clark said in a statement.
As part of the extended deal, Arsenal will fly on Emirates jets on pre-season tours. Emirates in turn will retain marketing rights to develop campaigns and initiatives around the world.
Arsenal’s north London home will continue to be known as Emirates Stadium up until 2028, as part of an extension agreed with Emirates in 2012.


Facebook accused of discrimination with job ad targeting

Updated 19 September 2018
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Facebook accused of discrimination with job ad targeting

  • It charges that job ads on Facebook targeted male users only
  • Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America

WASHINGTON: A complaint has been filed with the US government accusing Facebook and 10 other companies of using the platform’s job ad targeting system to discriminate on the basis of gender.
The complaint was announced Tuesday by the American Civil Liberties Union, a union called the Communications Workers of America and a labor law firm, on behalf of three female job seekers and a group of “thousands” of members represented by the union.
It charges that job ads on Facebook targeted male users only. It also alleges that most of the listings were for jobs in male-dominated fields, so women and non-binary users were excluded from seeing these ads.
Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America, the complaint reads.
“I shouldn’t be shut out of the chance to hear about a job opportunity just because I am a woman,” said Bobbi Spees, one of the three women named in the complaint.
Facebook spokesman Joe Osborne said in a statement to CNNMoney that there is no place for discrimination on Facebook.
“It’s strictly prohibited in our policies, and over the past year we’ve strengthened our systems to further protect against misuse,” Osborne said.
Facebook will defend itself once it has reviewed the complaint, he added.
The ACLU noted that online platforms such as Facebook are generally not liable for content published by others.
“But in this case, Facebook is doing much more than merely publishing content created by others,” the advocacy group argued.
“It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences.”
Last month the US Department of Housing and Urban Development accused Facebook of breaking the law by letting landlords and home sellers use its ad-targeting system to discriminate against potential buyers or tenants.
Facebook responded by cutting more than 5,000 ad-targeting options to prevent advertisers from discriminating on the basis of traits such as religion or race.