Ford, Effat University team up for women’s driving course

Shams Hakim, Business HR student at Effat, made the announcement on YouTube.
Updated 19 February 2018
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Ford, Effat University team up for women’s driving course

Ford Motor Company is assisting Saudi women gain the power of mobility by hosting a special “Driving Skills for Life" program with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat, made the announcement on YouTube, which can be viewed here: https://youtu.be/JN5r8gI9qbM.
The groundbreaking course — DSFL for Her — follows the landmark decision last year by the Kingdom, as decreed by King Salman, to lift the ban on women’s driving in Saudi Arabia.
“Ford Motor Company was built on the belief that freedom of movement drives human progress, so we are honored to have the opportunity to support women in the Kingdom during such an extraordinary time, and to welcome them to the driver’s seat,” said Jim Vella, president, Ford Motor Company Fund. “Our DSFL for Her program provides access to training and experiences that will help women feel safe and confident as they get behind the wheel.”
Based on its award-winning global safe driving initiatives, DSFL has customized an introductory program which focuses on building women’s confidence behind the wheel, expanding their automotive knowledge, preparing them to take their driving lessons and instilling safe driving practices before they tackle public roads.
This will be the first-ever DSFL for Her introductory program anywhere in the world, with certified trainers providing the training on closed roads at Effat University’s Jeddah
The four-day DSFL for Her, held between March 5-8, will train more than 250 Effat University students, incorporating four specific modules of in-vehicle experience — Learning About Your Vehicle, Distraction, Impairment, and Braking — preceded by a briefing with the lead instructor.
Haifa Jamalallail, president of Effat University, said: “Effat University is well known for its innovative education, driving women forward to take their rightful places in society and the workforce. We are proud to be able to partner with Ford to ensure that our students are also prepared to become responsible, safe drivers. We believe in driving change, but driving safely, and this is exactly what the Driving Skills for Life program is all about.”
Driving Skills for Life is an international initiative for road safety created by Ford Fund in cooperation with the Governors Highway Safety Association (GHSA) and a panel of safety experts.


Emirates NBD opens branch in Alkhobar

Updated 20 September 2018
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Emirates NBD opens branch in Alkhobar

Emirates NBD, a banking group in the Middle East, has expanded its presence in the Kingdom with the opening of its first branch in Alkhobar in the Eastern Province. Emirates NBD now covers three key regions in Saudi Arabia with a presence in Riyadh, Jeddah and Alkhobar. 

As Saudi Arabia progresses plans for economic reform, in line with its Vision 2030, Emirates NBD’s presence builds on the growing economic and trade ties between Saudi Arabia and the UAE. Following the establishment of the Saudi-Emirati Coordination Council, the UAE and Saudi Arabia recently announced The Strategy of Resolve, a joint vision for economic development through 44 joint strategic projects within a five-year time frame. 

UAE-based Emirates NBD is the first non-Saudi bank with a significant branch network across the Kingdom. The bank offers retail, private, business and wholesale banking across its network of three full-fledged branches in the Kingdom, in addition to corporate finance advisory, project and syndicated finance through Emirates NBD Capital KSA, the bank’s investment banking arm.

Emirates NBD also operates in Egypt, India, Singapore, and the UK with representative offices in China and Indonesia. 

“Our presence in Saudi is integral to Emirates NBD’s growth strategy as we continue to explore opportunities in the GCC region’s largest and most dynamic economy,” said Hesham Abdulla Al-Qassim, vice chairman and managing director of Emirates NBD. 

“Saudi Arabia is in the midst of a landmark economic transformation and we look forward to continuing to support Saudi individuals and businesses looking for a trusted banking partner.” 

Emirates NBD recently renewed its partnership with the Kingdom’s Kafalah Program, which aims to promote financing to small and medium enterprises (SMEs) within the country.

Loai Abduljawad, CEO of Emirates NBD KSA, said: “Emirates NBD’s expanded network strengthens our offering to individuals and corporates in Saudi Arabia looking to invest and trade across the MENA region and beyond. Our superior value proposition, built on the bank’s unique ‘high tech + high touch’ philosophy of offering customers a modern banking experience complemented by personalized advisory services, will enable us to strengthen customer acquisition in the Kingdom as we continue to support the country’s long-term growth and development goals, as outlined in Saudi Vision 2030.” 

Emirates NBD is a leading banking group in the region. As of June 30, 2018, its total assets were 477.5 billion dirhams, ($130 billion). The group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 percent of all financial transactions and requests conducted outside of its branches. The bank was declared the “Most Innovative Financial Services Organization of the Year” at the 2017 BAI Global Innovation Awards.