Ford, Effat University team up for women’s driving course

Shams Hakim, Business HR student at Effat, made the announcement on YouTube.
Updated 19 February 2018
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Ford, Effat University team up for women’s driving course

Ford Motor Company is assisting Saudi women gain the power of mobility by hosting a special “Driving Skills for Life" program with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat, made the announcement on YouTube, which can be viewed here: https://youtu.be/JN5r8gI9qbM.
The groundbreaking course — DSFL for Her — follows the landmark decision last year by the Kingdom, as decreed by King Salman, to lift the ban on women’s driving in Saudi Arabia.
“Ford Motor Company was built on the belief that freedom of movement drives human progress, so we are honored to have the opportunity to support women in the Kingdom during such an extraordinary time, and to welcome them to the driver’s seat,” said Jim Vella, president, Ford Motor Company Fund. “Our DSFL for Her program provides access to training and experiences that will help women feel safe and confident as they get behind the wheel.”
Based on its award-winning global safe driving initiatives, DSFL has customized an introductory program which focuses on building women’s confidence behind the wheel, expanding their automotive knowledge, preparing them to take their driving lessons and instilling safe driving practices before they tackle public roads.
This will be the first-ever DSFL for Her introductory program anywhere in the world, with certified trainers providing the training on closed roads at Effat University’s Jeddah
The four-day DSFL for Her, held between March 5-8, will train more than 250 Effat University students, incorporating four specific modules of in-vehicle experience — Learning About Your Vehicle, Distraction, Impairment, and Braking — preceded by a briefing with the lead instructor.
Haifa Jamalallail, president of Effat University, said: “Effat University is well known for its innovative education, driving women forward to take their rightful places in society and the workforce. We are proud to be able to partner with Ford to ensure that our students are also prepared to become responsible, safe drivers. We believe in driving change, but driving safely, and this is exactly what the Driving Skills for Life program is all about.”
Driving Skills for Life is an international initiative for road safety created by Ford Fund in cooperation with the Governors Highway Safety Association (GHSA) and a panel of safety experts.


Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019
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Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.