Ford, Effat University team up for women’s driving course

Shams Hakim, Business HR student at Effat, made the announcement on YouTube.
Updated 19 February 2018
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Ford, Effat University team up for women’s driving course

Ford Motor Company is assisting Saudi women gain the power of mobility by hosting a special “Driving Skills for Life" program with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat, made the announcement on YouTube, which can be viewed here: https://youtu.be/JN5r8gI9qbM.
The groundbreaking course — DSFL for Her — follows the landmark decision last year by the Kingdom, as decreed by King Salman, to lift the ban on women’s driving in Saudi Arabia.
“Ford Motor Company was built on the belief that freedom of movement drives human progress, so we are honored to have the opportunity to support women in the Kingdom during such an extraordinary time, and to welcome them to the driver’s seat,” said Jim Vella, president, Ford Motor Company Fund. “Our DSFL for Her program provides access to training and experiences that will help women feel safe and confident as they get behind the wheel.”
Based on its award-winning global safe driving initiatives, DSFL has customized an introductory program which focuses on building women’s confidence behind the wheel, expanding their automotive knowledge, preparing them to take their driving lessons and instilling safe driving practices before they tackle public roads.
This will be the first-ever DSFL for Her introductory program anywhere in the world, with certified trainers providing the training on closed roads at Effat University’s Jeddah
The four-day DSFL for Her, held between March 5-8, will train more than 250 Effat University students, incorporating four specific modules of in-vehicle experience — Learning About Your Vehicle, Distraction, Impairment, and Braking — preceded by a briefing with the lead instructor.
Haifa Jamalallail, president of Effat University, said: “Effat University is well known for its innovative education, driving women forward to take their rightful places in society and the workforce. We are proud to be able to partner with Ford to ensure that our students are also prepared to become responsible, safe drivers. We believe in driving change, but driving safely, and this is exactly what the Driving Skills for Life program is all about.”
Driving Skills for Life is an international initiative for road safety created by Ford Fund in cooperation with the Governors Highway Safety Association (GHSA) and a panel of safety experts.


ADIB becomes first bank to join UAEIIC

Updated 23 June 2018
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ADIB becomes first bank to join UAEIIC

Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has joined the UAE International Investors Council (UAEIIC), making it the first bank in the UAE to become a member in the council. This comes following an approval from the board of directors of the UAEIIC, headed by Sultan bin Saeed Al-Mansoori, UAE minister of economy.

Through this membership, ADIB will join government decision-makers, locally and internationally, with the support of the UAE’s minster of economy, to help remove obstacles, strengthen foreign investment relations and support sustainable economic development.

Khamis Buharoon, vice chairman and acting CEO at ADIB, said: “We are proud to be the first bank to join the UAE’s Investors Council. We are also committed to the development of Emirati investments, which are critical to economic diversification and the UAE’s global economic competitiveness. Important measures have already been taken to secure support and protection and to overcome any challenges faced by Emirati investors abroad, and we look forward to playing an instrumental role in building on these efforts.”

He added: “The establishment of the UAE International Investors Council forms part of broader efforts to advance economic diversification policies that complement the expansion and growth of the UAE’s private sector as well as create a favorable environment that supports national companies investing abroad. The council provides a vital link between investors interested in promising opportunities available in countries with close ties to the UAE and governmental and semi-governmental entities to streamline the investment process. It also serves as a pillar for ensuring the protection of UAE capital abroad through advice, guidance, and logistic support.”

Jamal Saif Al-Jarwan, secretary-general of the Emirates Council for overseas investors, said: “We have the honor to join Abu Dhabi Islamic Bank as an active member of the council, which contributes to enhancing the role of the council’s working environment to support the state’s economic development and to keep pace with developments in the economic, investment and banking sectors in general, since the measure of success depended not only on financial results but also on how it dealt with the needs changing markets, innovative and sophisticated solutions that keep pace with rapid global changes and shifts in those sectors.”

He added: “Emirati investment abroad plays a vital role in more than 70 countries in the world and has a great impact on the soft and reputed power of our young state in the world, which is a great achievement and a strong demonstration of the path of investment of the Emirati investors in the right direction.”