Lebanese beauty guru Maya Ahmad gets exclusive backstage access at LFW show

Lebanese beauty blogger Maya Ahmad. (Photo courtesy: @themayaahmad)
Updated 20 February 2018
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Lebanese beauty guru Maya Ahmad gets exclusive backstage access at LFW show

DUBAI: With more than one million followers on her Instagram account, it is no wonder that Lebanese beauty guru Maya Ahmad is gaining exclusive backstage access to some of London Fashion Week’s most exciting shows.
On Monday night, she led her followers on a backstage tour before the launch of British label Erdem’s collaboration with heavyweight beauty brand NARS. The line of make-up has been two years in the making, but it was revealed during founder Erdem Moralioglu’s Autumn/Winter 2018 fashion show in London this week.
“There are some collaborations that are so good they give you goosebumps when you first see them. This, is one of them,” British Vogue said of the new make-up range, available in stores from May 2018.
Ahmad, for her part, agreed and gushed about the products, which she showed off through a series of Instagram posts just before the show. She was one of a limited number of beauty bloggers to be invited backstage and flew the flag for the Middle East as one of the only Arab influencers at the event.
“Today’s backstage experience … was insane! I can’t get over how gorgeous the collection is and look at the packaging,” she posted on Instagram.


Clear out your closet: Chloé’s Fall 2018 line is beautiful, bold and full of character

Outfits from the brand’s Fall 2018 line. (Photo supplied)
Updated 18 June 2018
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Clear out your closet: Chloé’s Fall 2018 line is beautiful, bold and full of character

DUBAI: Her debut collection for Chloé – Spring/Summer 2018 – was met with a rapturous reception during Paris Fashion Week earlier this year. Now, creative director Natacha Ramsay-Levi is back with her second round for Fall 2018.

Feminine yet edgy, Chloé’s latest — made of fabrics including tweed wool, wool gabardine and Prince of Wales checks — features contrasts of matte and shine, colored by a palette made up of wood, terracotta, mocha, midnight blue, grey, beige, khaki and white. Sharp tailoring is the order of the day, with signature items including a classic blanket cape, caban coat, riding blazer, and a “saharienne” jacket. Long-sleeved dresses and high flared trousers that elongate the silhouette complete the collection.

Releasing alongside the womenswear collection is a number of accessories, including the much-awaited new Chloé sneaker, available in both high and low-top styles. Other footwear to look out for is the brand’s pointed boots. Crafted on a stacked Cuban heel, these easy-to-wear, suitable for day-to-evening boots are available in ankle, mid-calf or thigh-high versions.

A couple of Ramsay-Levi handbag creations return here. The Drew Bijou — which first made an appearance during the SS18 runway show — is now available in burnished “sfumato” tobacco leather, leopard print calfskin or rounded quilting. The Roy bag, meanwhile, is being introduced as a bucket bag with canvas drawstring insert.

The appointment of Ramsay-Levi by the French luxury fashion house was considered one of the biggest stories in fashion in 2017. Not only was the designer leaving her prestigious post as design director for Louis Vuitton, she was also taking over from Clare Weight Keller — yes, she who designed Meghan Markle’s wedding dress — who herself left to accept a role at Givenchy.

Describing her work, Ramsay-Levi told the New York Times: “I always like to have something that is a bit wrong – nothing too bourgeois,” citing inspiration ranging from New Wave cinema to Cycladic artefacts. “I call it vintage in the future.”

Chloé, of course, is a name that needs no introduction. Founded in 1952 by Gaby Aghion – a Parisian of Egyptian-Jewish origin – the brand now brings in sales of around $417.20 million.

Since its inception, Chloé has garnered a legion of famous faces as fans, including Jackie Kennedy, Brigitte Bardot and Grace Kelly in the 1960s, to the likes of Kristen Dunst, Natalie Portman and Zendaya now.

The move also looked to change the artistic of direction of Chloé — transforming from flowy, feminine silhouettes, to something a little edgier.
It’s interesting to see what’s next for Chloé and Ramsay-Levi, but one thing’s for certain, with alumni including Stella McCartney, Karl Lagerfeld and Phoebe Philo, she’s certainly in good company.