Lebanese beauty guru Maya Ahmad gets exclusive backstage access at LFW show

Lebanese beauty blogger Maya Ahmad. (Photo courtesy: @themayaahmad)
Updated 20 February 2018
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Lebanese beauty guru Maya Ahmad gets exclusive backstage access at LFW show

DUBAI: With more than one million followers on her Instagram account, it is no wonder that Lebanese beauty guru Maya Ahmad is gaining exclusive backstage access to some of London Fashion Week’s most exciting shows.
On Monday night, she led her followers on a backstage tour before the launch of British label Erdem’s collaboration with heavyweight beauty brand NARS. The line of make-up has been two years in the making, but it was revealed during founder Erdem Moralioglu’s Autumn/Winter 2018 fashion show in London this week.
“There are some collaborations that are so good they give you goosebumps when you first see them. This, is one of them,” British Vogue said of the new make-up range, available in stores from May 2018.
Ahmad, for her part, agreed and gushed about the products, which she showed off through a series of Instagram posts just before the show. She was one of a limited number of beauty bloggers to be invited backstage and flew the flag for the Middle East as one of the only Arab influencers at the event.
“Today’s backstage experience … was insane! I can’t get over how gorgeous the collection is and look at the packaging,” she posted on Instagram.


Models make their way to Milan

Halima Aden is set to touch down in Italy. AFP
Updated 19 September 2018
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Models make their way to Milan

DUBAI: The who’s who of the fashion world, including Somali-American model Halima Aden and Lebanese-Australian influencer Jessica Kahawaty, have touched down in Italy for Milan Fashion Week.

The event kicked off on Wednesday with cutting-edge couturiers taking over the city to present their women’s ready-to-wear Spring/Summer 2019 collections, while doffing a collective cap to the environment.

Aden took to Instagram to share her excitement, while Kahawaty has posted various snapshots of herself posing around the city.

Following on the high heels of New York and London fashion weeks, and ahead of the biggest of them all in Paris, Milan’s catwalk season will see dozens of shows by the likes of Dolce & Gabbana, Prada, Versace, Cavalli, Armani and Fendi, AFP reported.

Notably absent will be Gucci, which this year escapes to Paris so creative director Alessandro Michele can pay homage to the City of Light that inspired his new collection.

Gucci, founded in Florence in 1921, will nevertheless host an exclusive performance by iconoclast Scottish dancer and choreographer Michael Clark at its Milan offices on Wednesday.


Some renowned designers will be absent, such as Emilio Pucci and Trussardi, while others will return, like Philipp Plein and Iceberg, along with some surprises such as 1990s sportswear giant Fila.

Last year’s collaboration with Fendi, which saw the two brands’ logos playfully mingled by artist Hey Reilly, catapulted Fila back into the limelight.

Continuing the trend of mixing street fashion with haute couture, French couturier Louis Vuitton in March appointed Virgil Abloh as director of its menswear collection.

Ghanaian-American Abloh previously created the Off-White brand, coveted by hip-hop artists.

While fashion houses put on exhibitions on the sidelines of Fashion Week, including by French photographer Sarah Moon at Armani’s museum, the week’s overarching theme is sustainable development or so-called Green Fashion.

The Italian Fashion Chamber of Commerce, which organizes most of the week’s events, will hand out the Green Carpet Fashion Awards to the most environmentally friendly fashion houses, according to AFP.

Celebrities and key industry figures will attend the awards ceremony at the world-famous Scala Theatre — dress code green — on Sunday, the climax of the week’s more than 60 catwalk shows and 90 presentations.

While the fashion world is not known for particularly caring about the environment, British luxury fashion group Burberry last week announced that it would stop burning unsold goods — an industry-wide practice.

Burberry and its peers routinely burn tens of millions of dollars worth of products every year to maintain the exclusivity and luxury mystique of their brands.

Environmental concerns notwithstanding, fashion houses will also be battling it out for who can put on the most extravagant, exclusive and, of course, fashionable show.