Hollywood star Will Smith and his son create eco-friendly water company

FILE photo showing Jaden Smith, left, and his father the actor Will Smith attending the world premiere of “Suicide Squad” in New York. (AP)
Updated 21 February 2018
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Hollywood star Will Smith and his son create eco-friendly water company

LOS ANGELES: Jaden Smith’s environmental consciousness was born when he was out surfing at about age 10. He saw plastic water bottles bobbing in the ocean beside him, and he was so upset by it that he told his parents.
Then he learned in school about the Great Pacific Garbage Patch, those floating “islands” of garbage and plastic debris, and insisted that his family do something about it.
The result is Just, an eco-friendly bottled water company founded by Smith and his famous dad, Will Smith. The company makes its packaging from almost entirely renewable resources, including “plastic” derived from sugarcane.
“This was a company born out of a child’s love for the ocean,” Will Smith told The Associated Press during an interview with the father-son entertainment duo about their company’s new offering: flavored water. They established the company in 2015, but the elder Smith said he wanted to wait until it gained momentum on its own merits before revealing the brand had celebrity backing.
“We did not want this to be a celebrity brand,” he said. “We’re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn’t look like celebrities trying to sell some water.”
Jaden Smith’s passion for the company’s mission — reducing plastic and carbon dioxide emissions globally — is evident when he speaks about it, as well as in various videos he’s released talking about climate change, sustainability and renewable resources. The 19-year-old said he’s visiting schools to spread awareness about the problems caused by plastic and pollution and to inspire young people to help find solutions.
“School and education is where it all starts, because that’s where it started for me,” he said, adding that he tells students: “I just want you to know that I came up with this idea when I was your age, and that means you have the infinite ability to come up with any idea or any way that you want to change the world.”
He said his goals for the company also include producing classroom furniture from used water bottles as a way of repurposing materials and diverting them from landfills.
Will Smith, speaking by phone from Atlanta, where he’s beginning work on an Ang Lee film, said he’s been inspired by his son’s commitment — both to the cause and to himself as someone who can create change. The 49-year-old superstar said that’s the most valuable thing he’s learned from his children (including daughter Willow, 17, and son Trey, 25): “That you have to freely and unapologetically be true to you above all things.”
“There’s a certain expectation that has developed of me over the years, and in watching Jaden and all of my children, I’m learning to get free again to be me and do me without the absolute concern of every single moment trying to live up to an image of who I am,” Smith said. “I found a really brand new freedom through watching my kids and how they tend, specifically Jaden, to not concern themselves with anything above honesty and truth and integrity to themselves first and foremost.”


Nicki Minaj shows off her quad biking skills in the UAE

Nicki Minaj recently released a new album. (AFP)
Updated 39 min 18 sec ago
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Nicki Minaj shows off her quad biking skills in the UAE

  • Nicki Minaj just hit the sand dunes in Abu Dhabi
  • She was just in Milan attending Fashion Week

DUBAI: Pop superstar Nicki Minaj just hit the sand dunes in Abu Dhabi and posted a string of photos on Instagram to show off her skills.

“Ride wit Minaj (sic),” the rapper-singer captioned a snap on the social media site, showing her astride a dune buggy in the desert.

She also posted a video in which she can be seen speeding through the desert with her loose hair streaming in the wind. Earlier in the evening, she posted a video in which she runs along a beach in the UAE at night and talks in a British accent, saying she wants her fans to “see the water.”

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Ride wit Minaj

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Before her trip to the Gulf country, Minaj sat front row at the Versace show at Milan Fashion Week.

She sat alongside Leona Lewis, Rita Ora, model Rosie Huntington-Whiteley, actor Luke Evans and Italian influencer Chiara Ferragni in an enormous industrial space in the modern CityLife neighborhood where the runway show was held, according to Reuters.

“I’m so proud of you @donatella_versace You’ve never missed a beat. So tiny, but so powerful,” Minaj posted after the runway show.

“Loved the show tonight. Thank you for my gorgeous flowers & for playing like 75 percent of the Queen album at the show,” she added, referencing fourth studio album, which was released in August to mixed reviews.

Minaj also took a front row seat at the Fendi show in Milan, taking a turn for fans on her way in decked out in a Fendi puffer jacket and matching leggings and cropped top.

Other front-row celebs included Ferragni with her rapper husband Fedez, leaving home their much-Instagrammed infant, Leone, but trailing television cameras as they toured backstage.

While the front-row celebrity attire was highly branded Fendi streetwear, the runway collection by Karl Lagerfeld was more elegant and subtle, the Associated Press noted.

The artist is fresh off a bout of controversy involving US rapper Cardi B, who infamously tried to attack Minaj during a scuffle at a party held on the sidelines of New York Fashion Week earlier in September.

Minaj and Cardi B were the center of attention as A-list guests reportedly huddled around their phones to watch footage of the fracas.
A person who witnessed the incident, who asked for anonymity because they were not authorized to speak publicly, said Minaj was finishing up a conversation with someone when Cardi B tried to attack her, but Minaj’s security guards intervened, the Associated Press reported.
Video footage that circulated on social media at the time showed Cardi B lunging toward someone and being held back. Cardi B reportedly threw one of her shoes at Minaj.

Here’s to hoping Minaj has a more enjoyable time in the UAE.