Billion-dollar dream comes to life at wedding expo in Jeddah

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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
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The latest bridal designs are showcased at the 19th Saudi International Wedding Expo. (AN Photo)
Updated 23 February 2018
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Billion-dollar dream comes to life at wedding expo in Jeddah

JEDDAH: Weddings are a billion-dollar business in the Gulf region, with couples who think nothing of spending up to SR100,000 ($25,000) on jewelry alone.
So it is no surprise that leading Saudi fashion designers were eager to showcase their latest bridal offerings at the 19th Saudi International Wedding Expo, the largest event launched by Princess Moudi Bint Nasser bin Abdul Aziz Al-Saud.
More than 160 Saudi and international companies took part in the three-day expo, which highlighted trends in bridal fashion, beauty, decoration and jewelry.
Designers who took part included Amal Al-Anqawi, Lutfi Muamna, Buthaina Al-Joun, Bany Shaban, Sabahi Afghani, Rana Riri and Mona Rihan.
The Saudi Designers Forum staged seven fashion shows a day. Designer Lubna Shaaban said: “We want the world to know the creations of Saudi women designers.”
“I started my line in fashion designing from Milan after my marriage because of my husband’s work there,” Amal Al-Ankawi told Arab News.
“I have two directions in design, one mixed with Italian taste and the other about my own.”
Ten of Al-Ankawi’s designs will be shown at the exhibition. She will also conduct workshops for young fashion designers and students. “I am dedicated to the training of undergraduate students,” she said.
Saudi fashion designer Lubna Rehan, who has 13 years’ experience in design, runs a boutique that specializes in bridal accessories, lingerie and clothing for new mothers. With colleagues from the Saudi Designers Forum, she has taken part in exhibitions around the Arab and Western world, including London.
Sabiha Afghani told Arab News: “I do ethnic and folklore costume designs. I tried my hand at weddings dresses, but my passion is traditional. I have been designing costumes since I was a child, making the ‘ghumrah’ or ‘hennah nights’ for relatives. I enjoyed it so much that I turned it into a profession.”
Princess Moudi said that Saudi women designers have become important figures and key partners in the Kingdom’s development. Saudi Arabia will encourage designers to “realize many of their dreams,” she said.
More than 2,000 people have attended the exhibition and expo at a local hotel in Jeddah.


BMW's Antonio Felix da Costa crowned champion at Saudi Arabia's Ad Diriyah E-Prix

Updated 32 min 24 sec ago
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BMW's Antonio Felix da Costa crowned champion at Saudi Arabia's Ad Diriyah E-Prix

  • The Portuguese driver held on for victory ahead of Techeetah’s Jean-Eric Vergne and Jerome d’Ambrosio in the Mahindra car
  • Swiss driver Sebastien Buemi had the best start on the grid

AD DIRIYAH, Riyadh: Antonio Felix da Costa said there is still a lot of work for him and his BMW team to do in this year’s Formula E season after winning the inaugural Ad Diriyah E-Prix on Saturday.

Da Costa was on pole from the beginning of the race and led away from the line, despite lining up at the front of the grid pointing towards the outside wall at a dusty and overcast Ad Diriyah circuit.

The Portuguese driver held on for victory ahead of Techeetah’s Jean-Eric Vergne and Jerome d’Ambrosio in the Mahindra car.

“It is amazing, it’s been really tough and long months of work, but I am really happy with that,” da Costa said.

“We definitely have some work to do as the two Techeetah cars were really fast, and even with (Vergne’s) drive through penalty, he was right there at the end.

“But it’s a good start and we’ll keep working on that and try to keep it going,” he added.

When asked about BMW being involved in Formula E as a factory team for the first time, da Costa said: “It hasn’t been easy the last two years, but as I said it has been a lot work between Indianapolis with Andretti and Munich with BMW, it is great to see and I am so happy for everyone back in Munich.”

Swiss driver Sebastien Buemi had the best start on the grid after he blasted by Jose Maria Lopez around the outside of the first corner from third place.

The front four pulled away from the rest of the pack, before Vergne — who started the race in fifth — passed Lopez on lap one of what would become a 33-lap race, with his teammate Andre Lotterer also getting past the Geox Dragon driver.

As da Costa consolidated his lead, Vergne was closing in on Buemi, eventually passing him in a great move around the outside on lap nine. The Frenchman then set about reeling in da Costa, with the Portuguese offering fierce resistance.

Vergne was then forced to serve drive-through penalties – just after he had used his first “attack mode” – for going exceeding the permitted power while using his “re-gen,” which put paid to him getting a victory.

Reigning champion Vergne was philosophical after the race.

“Unfortunately, it was a step down from where I wanted to be, I wanted to win this one. 

“I had a fantastic car, it was incredibly fast, but a big congratulations to the BMW guys and Antonio, it was a well-deserved victory.

“Going forward, we just need to make sure we don’t make the same mistakes that cost us the win today, but it’s a very encouraging first race and I’m looking forward to Marrakech now.”

On his drive through penalty, he said: “Yes, I had quite a few overtakes on the outside, on the inside, but it was a fun race, I honestly had a lot of fun. 

“I’m content with P2 today, and hoping to keep this package (on the car) and hopefully get some victories.”
Meanwhile, third-placed d’Ambrosio was delighted with his finish to the race.

“I am super happy, it was a great first race with Mahindra and a great start to the championship, I am lucky to be part of such a great team with some great people.

“It makes a great to start to the season, with the podium and banking the points, and we’ll see what happens now.”

When asked about the new “attack mode” in Formula E, he said: “It is great, I actually wasn’t supposed to use it at that point of the race (when I did), but I had a good feeling and I saw Techeetah use it and start to build a gap, so I went for it and when the safety car came in I used it again.”