SABB Academy graduates 130 trainees in second batch

Updated 23 February 2018
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SABB Academy graduates 130 trainees in second batch

SABB Academy recently celebrated the graduation of the second batch of diploma and bachelor graduates from different regions of the Kingdom.
One hundred and thirty trainees participated in the three-month program, which began in last October.
“SABB Academy seeks to qualify trainees and help them to increase their chances of finding jobs suitable for their qualifications and potential in the labor market through advanced and intensive training courses, in cooperation with specialized training centers offering a number of skills such as self-development, communication skills, customer experience, banking services, compliance and anti-money laundering, as well as the development of English language and computer skills over a period of three months in Riyadh, Jeddah and Dammam,” a press release said.
All trainees will receive financial rewards and professional certificates accredited by the banking institute, which is under SAMA, when the requirements of the course are completed.
The SABB Academy is part of the bank’s community development projects, and one of the Saudi British Bank’s initiatives to support the Saudi Vision 2030.
It seeks to support youth aspirations, which are the cornerstone of success, and help them in developing their skills and abilities to achieve a better future and job opportunities that match their qualifications and ambitions.
SABB Academy has graduated 114 trainees in its first batch. A career day for graduates was organized and many local leading banks and companies were invited to offer jobs to the graduates. The academy has received wide acceptance from the applicants as well as specialists in the banking sector.
The academy said it will continue to provide its programs as per the requirements of the labor market.


Positive impact of Vision 2030 on hospitality: Report

Ascott has reported a decrease of 10 percent in expat families within the Kingdom.
Updated 16 December 2018
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Positive impact of Vision 2030 on hospitality: Report

The Ascott Limited has drawn up a report into the changing dynamics of guest profiles in Saudi Arabia. 

As the government’s Vision 2030 economic diversification strategy proves to have a positive effect on the hospitality industry, Ascott is witnessing a notable change in its guests across the Kingdom. This has been influenced by the swift introduction of various initiatives from the removal of ban on women driving, to the introduction of cinemas, concerts with mixed-gender admission and major events such as the Formula E that was held last week in Riyadh.

“Our guest profiles are changing in line with the changing dynamics of the country. We have seen a spike in female guests of 7 percent from 2017, influenced by guests traveling for both work and leisure,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa and Turkey. 

Female guests have increased considerably this year, as properties across Jeddah averaged a 9 percent growth, while Ascott Rafal Olaya Riyadh experienced a growth rate of 5 percent. 

“It means there is an opportunity for the serviced residence industry to tap in to the growing number of female travelers and provide tailored services specifically for women,” explained Miccolis.

Ascott Rafal Olaya Riyadh has a women’s only leisure floor consisting of an outdoor pool, gymnasium, lounge, children’s playroom and day spa. The property is receiving positive feedback from female business travelers about the facilities.

Ascott has reported a decrease of 10 percent in expat families within the Kingdom, attributed to the introduction of expat levies on dependents. Family occupants taking two and three-bedroom apartments have moved to single occupants in a one-bedroom apartment. Miccolis said: “If the announcement made last week on Bloomberg regarding a review of the expat levies being restructured comes to fruition, it will provide a positive outcome for our industry.” 

International guests have maintained a consistent average over the last two years of 25 percent across the Kingdom, however Jeddah and Riyadh are on opposite scales. Fifty-five percent of Ascott Rafal Olaya Riyadh’s guests are international, which is a growth of 15 percent from 2017. While the four properties in Jeddah have 15 percent international guests, this is a decline of 10 percent from 2017.

“With these changing dynamics of our guests in the Kingdom, a key focus is customer service training, with the goal of exceeding guest expectations. 

This year posed a credible 92 percent customer satisfaction score, a testament to the staff in the region,” said Miccolis.