Saudi Arabian Airlines is official carrier of 1st Riyadh International Marathon

Updated 24 February 2018
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Saudi Arabian Airlines is official carrier of 1st Riyadh International Marathon

Saudi Arabian Airlines (Saudia) — the Kingdom’s national carrier — is the official carrier of the 1st Riyadh International Marathon, which took place on Saturday in the nation’s capital.
The marathon was organized with the full support and under the directives of Turki bin Abdul Mohsen Al-Alsheikh, chairman of the General Sport Authority and chairman of the Saudi Arabian Olympic Committee.
“The airline extends its full support to participants, the community, and to the General Sport Authority. The Riyadh International Marathon is a highly anticipated event, connecting sports enthusiasts both from across the Kingdom and internationally,” Saudia said in a press release.
As a main sponsor, Saudia awarded tickets to several of the marathon participants.
Also, at the race on Saturday, the airline showcased its latest healthy meal options, and provided over 2,400 meal boxes as part of its new campaign — “How to travel healthy.” Saudia currently provides many meal options on board, catering to health requirements for guests with diabetes, autism, cholesterol and other conditions.
Saturday’s event had an innovative football field, simulated as a map of Russia, where members of the audience attempted to score goals. The winners were awarded tickets by Saudia.
“This is in support of the country’s national team participating in this year’s 2018 FIFA World Cup Russia and playing at the opening match on June 14 at Luzhniki Stadium in Moscow,” Saudia said.


Motoring extravaganza SIMS 2018 begins in Jeddah

Updated 18 December 2018
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Motoring extravaganza SIMS 2018 begins in Jeddah

The Saudi International Motor Show (SIMS) 2018 opened its doors on Sunday at the Jeddah International Exhibition and Convention Center. The annual event, in its 40th year, will continue until Thursday.

The show was inaugurated by Hassan Dahlan, secretary general of Jeddah Chamber of Commerce and Industry (JCCI), in the presence of Hadi Al-Harith, CEO of Al-Harithy Company for Exhibitions (ACE).

The five-day motoring extravaganza, spanning 10,000 square meters of indoor and outdoor exhibition space, will witness the rollout of the automotive industry’s newest models, from the US, Europe, Japan, Korea, and China, and including the latest SUVs and 4x4s, industry-changing electric cars and everything in between.

“In addition to shining the spotlight on the latest and most efficient automobiles and industry-shaping technology, the 2018 Saudi International Motor Show offers an inimitable experience for the whole family, with a plethora of captivating activities and interactions throughout the five days including stunt driving, drifting motorsport events, an off-road experience, and retail areas,” a press release said.

The show will see brand exhibitors showcase 100 automotive vehicles, including eight cars revealed for the first time in Saudi Arabia.

Speaking at the inauguration, Dahlan talked about the “great success” achieved by the motor show in the past 40 years.

ACE CEO Al-Harith said: “SIMS is the oldest and biggest auto show in the region, and the 2018 edition will ensure that it maintains that position. There is a huge demand in the Saudi market for an international motor show and we look forward to delivering a unique experience.”

He added: “As Saudi Arabia’s premier automotive event, the Saudi International Motor Show is the only place car fans, young and old, will get up close to some of the latest glamorous cars set to be hitting roads around the world in the near future.”

The Jeddah Traffic Department is also participating in the show, with the aim to spread its message to both male and female drivers. Officials from the department will spread awareness about traffic laws and regulations, the importance of following them and the consequences of violations.

The show opens daily from 4 p.m. until 11 a.m.

Saudi Arabia is currently the largest importer of vehicles and auto parts in the Middle East, accounting for nearly 40 percent of all vehicle sales in the region. New car sales are slated to rise by 8-9 percent annually, crossing the 1 million mark by 2020.

Presently, the light commercial vehicle segment is the most dominant, accounting for majority of the overall commercial vehicles sold in Saudi Arabia, followed by medium-heavy commercial vehicles and buses.