Lacoste swaps its crocodile for logos of endangered species

Models present creations for Lacoste during the 2018/2019 fall/winter collection fashion show in Paris. (AFP)
Updated 28 February 2018
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Lacoste swaps its crocodile for logos of endangered species

PARIS: French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.
The green Lacoste crocodile — one of the world’s best-known logos — was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.
All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild — with only 30 for vaquita porpoises and 231 for Californian condors.
Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.
“I think it is a great thing to do, and feels very gratifying if we can do something for these animals,” he told AFP.
“Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”
The Portuguese designer said he had to be careful about using the crocodile logo — which dates from 1933 — “with respect. I don’t like to plaster it everywhere. Either you be very classic with it or very original, and in this case it’s quite original I think.”
Lacoste’s crocodile logo still features on the back of the 1,775 shirts.
Oliveira Baptista said he took his inspiration for the main collection from the 50,000 trees the Lacoste family planted around their golf course at Saint-Jean-de-Luz in southwest France during World War II.
It was also a way of sparing local men from being sent to German forced labor camps, as forestry workers were exempt from conscription, he said.
The designer had Princess Diana and the English upper classes at play in mind when he began creating the collection, with some models wearing wellingtons with hunting ponchos and boonie sun hats on top of hoodies.
“I got inspired particularly by looking back at pictures of Lady Di: how she wore clothes that were high and low at the same time,” he added.
“I was looking for something timeless, something that would last more than six months.”


Priyanka Chopra, Nick Jonas enjoy mini honeymoon in Oman

Updated 12 December 2018
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Priyanka Chopra, Nick Jonas enjoy mini honeymoon in Oman

DUBAI: Actress Priyanka Chopra and her new husband Nick Jonas reportedly escaped to Oman for a quick break this week after their headline-making nuptials in India.
The Bollywood star and US singer tied the knot in an extravagant wedding ceremony in the Umaid Bhavan Palace in the Indian city of Jodhpur in early December — a multiple-day celebration that took the international media by storm, with newspapers around the world reporting on the happy occasion.
The newly-married couple then took a short secret trip to Oman, according to media reports.
The newlyweds seem to have enjoyed the short honeymoon before their Dec. 20 wedding reception for Bollywood guests in Mumbai.
They shared snaps from their Oman holiday on Instagram, including one photo the bride captioned, “Marital bliss they say.”

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Marital bliss they say..

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The photo featured a makeup-free Chopra cozied up to her new husband, with the open sea and a mountain range visible in the distance.
The couple married in both Christian and Hindu wedding ceremonies, with the bride, groom and other members of the wedding party wearing outfits designed by Ralph Lauren for the former.
The Christian ceremony was officiated by the groom’s father, Paul Kevin Jonas, People magazine reported.
The 36-year-old star and fashion icon chose a stunning red outfit by Indian designer to the stars Sabyasachi Mukherji for the Hindu ceremony.
In an interview published in People magazine, the couple expressed their happiness about tying the knot.
“It was all tears. All tears. I could not hold it in. I think I was nervous and scared … But as soon as the curtains opened and I saw his face it was just like everything settled and I knew I was making the best decision of my life,” Chopra said.
Chopra, who headlined three seasons of the ABC crime drama “Quantico,” is one of Bollywood’s biggest female leads with acting credits in several big-ticket films.
Jonas, 26, and his brothers Kevin and Joe formed a band, The Jonas Brothers, in 2005 and soared to fame as members of Disney’s stable of teenage stars. The band split up in 2013.