Lacoste swaps its crocodile for logos of endangered species

Models present creations for Lacoste during the 2018/2019 fall/winter collection fashion show in Paris. (AFP)
Updated 28 February 2018
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Lacoste swaps its crocodile for logos of endangered species

PARIS: French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.
The green Lacoste crocodile — one of the world’s best-known logos — was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.
All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild — with only 30 for vaquita porpoises and 231 for Californian condors.
Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.
“I think it is a great thing to do, and feels very gratifying if we can do something for these animals,” he told AFP.
“Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”
The Portuguese designer said he had to be careful about using the crocodile logo — which dates from 1933 — “with respect. I don’t like to plaster it everywhere. Either you be very classic with it or very original, and in this case it’s quite original I think.”
Lacoste’s crocodile logo still features on the back of the 1,775 shirts.
Oliveira Baptista said he took his inspiration for the main collection from the 50,000 trees the Lacoste family planted around their golf course at Saint-Jean-de-Luz in southwest France during World War II.
It was also a way of sparing local men from being sent to German forced labor camps, as forestry workers were exempt from conscription, he said.
The designer had Princess Diana and the English upper classes at play in mind when he began creating the collection, with some models wearing wellingtons with hunting ponchos and boonie sun hats on top of hoodies.
“I got inspired particularly by looking back at pictures of Lady Di: how she wore clothes that were high and low at the same time,” he added.
“I was looking for something timeless, something that would last more than six months.”


Clear out your closet: Chloé’s Fall 2018 line is beautiful, bold and full of character

Outfits from the brand’s Fall 2018 line. (Photo supplied)
Updated 18 June 2018
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Clear out your closet: Chloé’s Fall 2018 line is beautiful, bold and full of character

DUBAI: Her debut collection for Chloé – Spring/Summer 2018 – was met with a rapturous reception during Paris Fashion Week earlier this year. Now, creative director Natacha Ramsay-Levi is back with her second round for Fall 2018.

Feminine yet edgy, Chloé’s latest — made of fabrics including tweed wool, wool gabardine and Prince of Wales checks — features contrasts of matte and shine, colored by a palette made up of wood, terracotta, mocha, midnight blue, grey, beige, khaki and white. Sharp tailoring is the order of the day, with signature items including a classic blanket cape, caban coat, riding blazer, and a “saharienne” jacket. Long-sleeved dresses and high flared trousers that elongate the silhouette complete the collection.

Releasing alongside the womenswear collection is a number of accessories, including the much-awaited new Chloé sneaker, available in both high and low-top styles. Other footwear to look out for is the brand’s pointed boots. Crafted on a stacked Cuban heel, these easy-to-wear, suitable for day-to-evening boots are available in ankle, mid-calf or thigh-high versions.

A couple of Ramsay-Levi handbag creations return here. The Drew Bijou — which first made an appearance during the SS18 runway show — is now available in burnished “sfumato” tobacco leather, leopard print calfskin or rounded quilting. The Roy bag, meanwhile, is being introduced as a bucket bag with canvas drawstring insert.

The appointment of Ramsay-Levi by the French luxury fashion house was considered one of the biggest stories in fashion in 2017. Not only was the designer leaving her prestigious post as design director for Louis Vuitton, she was also taking over from Clare Weight Keller — yes, she who designed Meghan Markle’s wedding dress — who herself left to accept a role at Givenchy.

Describing her work, Ramsay-Levi told the New York Times: “I always like to have something that is a bit wrong – nothing too bourgeois,” citing inspiration ranging from New Wave cinema to Cycladic artefacts. “I call it vintage in the future.”

Chloé, of course, is a name that needs no introduction. Founded in 1952 by Gaby Aghion – a Parisian of Egyptian-Jewish origin – the brand now brings in sales of around $417.20 million.

Since its inception, Chloé has garnered a legion of famous faces as fans, including Jackie Kennedy, Brigitte Bardot and Grace Kelly in the 1960s, to the likes of Kristen Dunst, Natalie Portman and Zendaya now.

The move also looked to change the artistic of direction of Chloé — transforming from flowy, feminine silhouettes, to something a little edgier.
It’s interesting to see what’s next for Chloé and Ramsay-Levi, but one thing’s for certain, with alumni including Stella McCartney, Karl Lagerfeld and Phoebe Philo, she’s certainly in good company.