Lacoste swaps its crocodile for logos of endangered species

Models present creations for Lacoste during the 2018/2019 fall/winter collection fashion show in Paris. (AFP)
Updated 28 February 2018
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Lacoste swaps its crocodile for logos of endangered species

PARIS: French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.
The green Lacoste crocodile — one of the world’s best-known logos — was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.
All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild — with only 30 for vaquita porpoises and 231 for Californian condors.
Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.
“I think it is a great thing to do, and feels very gratifying if we can do something for these animals,” he told AFP.
“Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”
The Portuguese designer said he had to be careful about using the crocodile logo — which dates from 1933 — “with respect. I don’t like to plaster it everywhere. Either you be very classic with it or very original, and in this case it’s quite original I think.”
Lacoste’s crocodile logo still features on the back of the 1,775 shirts.
Oliveira Baptista said he took his inspiration for the main collection from the 50,000 trees the Lacoste family planted around their golf course at Saint-Jean-de-Luz in southwest France during World War II.
It was also a way of sparing local men from being sent to German forced labor camps, as forestry workers were exempt from conscription, he said.
The designer had Princess Diana and the English upper classes at play in mind when he began creating the collection, with some models wearing wellingtons with hunting ponchos and boonie sun hats on top of hoodies.
“I got inspired particularly by looking back at pictures of Lady Di: how she wore clothes that were high and low at the same time,” he added.
“I was looking for something timeless, something that would last more than six months.”


Muse: Life lessons from Instagram sensation Amena Khan

Updated 43 min 43 sec ago
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Muse: Life lessons from Instagram sensation Amena Khan

  • Amena Khan is making a name for herself on Instagram
  • She talks candidly about her struggle to the top as a hijab-wearing influencer

DUBAI: The British blogger talks candidly about her struggle to the top as one of the first hijab-wearing influencers in the UK.

As a child, I was inspired by the arts and entertainment — it was a form of escapism for me. Somewhere around my teens, the penny dropped, and I realized there weren’t very many brown faces on TV, so it probably wouldn’t be financially smart for me to study journalism, or media or acting.

When I started out, I heard insiders in the beauty industry say there was no place for a hijabi, that it was too divisive of a symbol and that I should just give it up. But I didn’t – I’m proud of being the first woman of color in a hijab to be in mainstream beauty campaigns across television, magazines and billboards. Seeing my dream materialize was like seeing the power of passion, perseverance, struggle, creativity and positive thinking.

I think that there are a lot of misconceptions tied to the hijab as it makes you visibly Muslim, and because most of the media representation is negative, it rubs off on people.

The cause that I believe in – which is freedom of choice for everyone — benefits everyone because we are all objectified. It’s this journey that all women are on and it’s this journey that binds us, so we have to find a way to accept people for who they are instead of trying to control, manipulate and force women into being what we want them to be.

My focus has become more inclusive. I personally have become more inclined toward fostering an environment where women feel safe to express themselves however they want.

In regards to online negativity, I think dealing with it, you need a really strong support system, and really thick skin and you have to really know who you are and stick to it.

I once got a doll that looked like a voodoo doll and I don’t think it was, but I was too afraid to even touch it.

For me, simply existing within a sphere where beauty is currency as a woman of color who is identifiably Muslim is groundbreaking, it’s revolutionary. For me, to thrive in this space and make the relationships that I’ve made with big brands is testament to the fact that there is a space for us. This is not just a space where I have fun with make-up. I want my presence to stand for something.