Lacoste swaps its crocodile for logos of endangered species

Models present creations for Lacoste during the 2018/2019 fall/winter collection fashion show in Paris. (AFP)
Updated 28 February 2018
0

Lacoste swaps its crocodile for logos of endangered species

PARIS: French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet.
The green Lacoste crocodile — one of the world’s best-known logos — was replaced by the Sumatran tiger, the Javan rhino and the Cao Vit gibbon on the chest of its classic white polo shirts in a limited edition charity tie-in with the Save Our Species conservation group.
All but a handful were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
The number of polo shirts put on sale was directly linked to remaining numbers of each threatened species surviving in the wild — with only 30 for vaquita porpoises and 231 for Californian condors.
Designer Felipe Oliveira Baptista also included camouflaged images of each of the endangered animals in the last 10 looks in his autumn-winter collection.
“I think it is a great thing to do, and feels very gratifying if we can do something for these animals,” he told AFP.
“Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”
The Portuguese designer said he had to be careful about using the crocodile logo — which dates from 1933 — “with respect. I don’t like to plaster it everywhere. Either you be very classic with it or very original, and in this case it’s quite original I think.”
Lacoste’s crocodile logo still features on the back of the 1,775 shirts.
Oliveira Baptista said he took his inspiration for the main collection from the 50,000 trees the Lacoste family planted around their golf course at Saint-Jean-de-Luz in southwest France during World War II.
It was also a way of sparing local men from being sent to German forced labor camps, as forestry workers were exempt from conscription, he said.
The designer had Princess Diana and the English upper classes at play in mind when he began creating the collection, with some models wearing wellingtons with hunting ponchos and boonie sun hats on top of hoodies.
“I got inspired particularly by looking back at pictures of Lady Di: how she wore clothes that were high and low at the same time,” he added.
“I was looking for something timeless, something that would last more than six months.”


Amal Clooney attends American University of Beirut bash in London

Despite being one of the most celebrated couples in Hollywood after their 2014 marriage and the birth of twins a year ago, Amal and George Clooney rarely speak of their private life. (AFP)
Updated 18 June 2018
0

Amal Clooney attends American University of Beirut bash in London

DUBAI: Human rights lawyer Amal Clooney gave a speech at an American University of Beirut alumni event alongside her father in London over the weekend.

George Clooney’s wife attended the WAAAUB UK Chapter’s bash on Saturday night in Knightsbridge’s glitzy Jumeirah Carlton Hotel, wearing a crushed velvet gown in a shade of burgundy.

Amal, 40, also attended the launch of Italian designer Giambattista Valli’s new store on London’s swanky Sloane Street on the weekend.

It seems burgundy is the color of the moment as she donned a one-shoulder jumpsuit in the shade for the event. The ruffled neckline added flair to the outfit, which she paired with loose, wavy hair and a clutch bag.

The lawyer and activist, who shot to celebrity stardom when she married Clooney in 2014, is no stranger to the spotlight and earlier this year was photographed by the legendary Annie Leibovitz for the cover of Vogue’s May 2018 issue.

“One of the many conversations we’ve been having at Vogue lately is about who exactly should be gracing our covers given the radically changed world we now live in. We’ve always taken the position that the women we feature should have substance to them, something that has only taken on greater urgency in the last year or so,” US Vogue’s Editor-in-Chief Anna Wintour wrote in her editor’s letter for the edition.

“That’s why I’m delighted that Amal Clooney, a force to be reckoned with in the realms of international law and human rights, agreed to appear on our May cover.”

Earlier this month, she paid unprecedented public tribute to her movie star husband, calling him a gentleman, an amazing husband and father and the love of her life, Reuters reported.

The lawyer was addressing a star-studded lifetime achievement award ceremony in Hollywood for “Ocean’s Eleven” star Clooney.

But she said it was easier for her “to address a court on behalf of detainees than to speak publicly, as I am doing for the first time tonight, about my husband.

“I met George when I was 35 and starting to become quite resigned to the idea that I would be a spinster. Then we met,” Amal Clooney told the audience, packed with friends and A-list stars like Cate Blanchett, Jennifer Aniston, model Cindy Crawford and Diane Keaton.

“Five years later, he is the person who has my complete admiration and also the person whose smile makes me melt every time,” she added.

Despite being one of the most celebrated couples in Hollywood after their 2014 marriage and the birth of twins a year ago, Amal and George Clooney rarely speak of their private life.