Middle East’s fashion bloggers raise the style stakes in Paris

Tamara Al-Gabbani was in Milan before Paris Fashion Week and managed to score style points off the catwalk. (@tamaraalgabbani)
Updated 02 March 2018
0

Middle East’s fashion bloggers raise the style stakes in Paris

JEDDAH: Paris Fashion Week is looking particularly busy this season, with Middle Eastern fashion stars also catching up on the latest trends. 
As Arab women are glamorously taking over the mainstream with their fearless styles and forward-thinking business ideas, they are becoming a power to be reckoned with. 
Beauty bloggers and social media influencers such as Maya Ahmad and Lana El-Sahely are in Paris highlighting young Arab designers, entrepreneurs and artists.
“Living the dream again by learning new makeup trends at the backstages of Paris Fashion Week,” Ahmad wrote on her Instagram account. 
The Lebanese beauty guru, who has more than 1 million Instagram followers, has been gaining exclusive backstage access to exciting fashion trends in recent weeks.
El-Sahely shared a stylish photo from her Paris hotel with her followers on Thursday, writing: “Morning coffee on my magical Parisian balcony @lebristolparis & we’re off.”
Fashion designer Tamara Al-Gabbani, who was at Milan Fashion Week just before this, won praise from her Instragram fans as she shared some trendsetting images.


UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

Updated 21 May 2019
0

UN campaign asks people to ‘Be the Light’ for refugees this Ramadan

  • The “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes
  • The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan

DUBAI: The UN High Commissioner for Refugees (UNHCR) launched its new global campaign that brings to life stories of refugees in their efforts to find safety.

Launched during Ramadan, the “Be The Light” campaign highlights the stories of three refugees, and their struggles to get safety after being displaced from their homes, in a 90-second short film that will be aired on OSN and TV stations around the world. It is also available online.

The campaign, which was created in the UAE by communications firm Hill+Knowlton Strategies (H+K), highlights the concept of hope in the lives of forcibly displaced individuals, which the UNHCR pegged at a nearly 68.5 million. At present, 25.4 million are under the UN agency’s care.

“We want refugees to have the opportunity to look forward. At UNHCR, we are dedicated to saving lives, protecting rights and building a better future for refugees,” Omer Elnaiem, Head of Campaigns and Avocacy MENA at the UNHCR, said in a release.

Elnaiem said the number of refugees “is growing faster than the ability to respond,” and that the holy month of Ramadan is the perfect time to urge people to “Be The Light.”

“We wanted to create a campaign that brought to life the emotional and physical journey a refugee experience,” studio head at H+K MENA Elias Markopoulos said.

The UN seeks to raise awareness about these refugee experiences and to raise donation during Ramadan.

Watch the video here: