Dubbed the #FORSTRONGWOMEN campaign, the drive encourages women to nominate a women who has “guided, empowered and inspired” them by uploading a picture and a brief description of the nominee to The Body Shop’s website. Nominations end on March 11 and the lucky winners will receive a weekend break away and beauty hampers.
The Muslim beauty blogger is taking part in the campaign and nominated make-up artist Paula Durance in a heart-warming video sponsored by The Body Shop.
Leicester-based make-up specialist Durance overcame a childhood of bullying over her hearing disability to build her own business.
In the video spotlighting Durance and her achievements, Khan explains why she is taking part in the campaign.
“This Mother’s Day, I’m working with The Body Shop to celebrate all the strong women who have inspired us.”
Of Durance, she said: “She’s positive, supportive, fierce and fabulous.”
“Having strong, supportive, authentic friends in your circle is a blessing. Today I’m celebrating strong women everywhere with @thebodyshop,” she added on her Instagram page, before encouraging other women to upload their own nominations.
Khan made headlines earlier this year when she became the first woman wearing a headscarf to feature in a major mainstream hair campaign for L’Oreal.
However, controversy ensued when just a couple of days after the announcement Khan stepped down due to anti-Israel tweets she made in 2014 during the Israel-Gaza conflict.
Taking to Instagram Jan. 21, the British beauty blogger said: “I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt they have caused.
Making a reference to the L’Oreal campaign, she added: “I recently took part in a campaign, which excited me because it celebrated inclusivity.
“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment it set out to deliver.”