UK blogger Amena Khan joins viral campaign celebrating strong women

Amena Khan made headlines earlier this year when she stepped down from a L’Oreal campaign due to tweets she posted in 2014. (@amenaofficial)
Updated 03 March 2018
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UK blogger Amena Khan joins viral campaign celebrating strong women

DUBAI: Hijab-wearing British fashion blogger Amena Khan is taking part in a campaign celebrating women with The Body Shop, she announced on her Instagram page on Friday.
Dubbed the #FORSTRONGWOMEN campaign, the drive encourages women to nominate a women who has “guided, empowered and inspired” them by uploading a picture and a brief description of the nominee to The Body Shop’s website. Nominations end on March 11 and the lucky winners will receive a weekend break away and beauty hampers.
The Muslim beauty blogger is taking part in the campaign and nominated make-up artist Paula Durance in a heart-warming video sponsored by The Body Shop.
Leicester-based make-up specialist Durance overcame a childhood of bullying over her hearing disability to build her own business.
In the video spotlighting Durance and her achievements, Khan explains why she is taking part in the campaign.
“This Mother’s Day, I’m working with The Body Shop to celebrate all the strong women who have inspired us.”
Of Durance, she said: “She’s positive, supportive, fierce and fabulous.”
“Having strong, supportive, authentic friends in your circle is a blessing. Today I’m celebrating strong women everywhere with @thebodyshop,” she added on her Instagram page, before encouraging other women to upload their own nominations.
Khan made headlines earlier this year when she became the first woman wearing a headscarf to feature in a major mainstream hair campaign for L’Oreal.
However, controversy ensued when just a couple of days after the announcement Khan stepped down due to anti-Israel tweets she made in 2014 during the Israel-Gaza conflict.
Taking to Instagram Jan. 21, the British beauty blogger said: “I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt they have caused.

Making a reference to the L’Oreal campaign, she added: “I recently took part in a campaign, which excited me because it celebrated inclusivity.

“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment it set out to deliver.”


What to wear in 2019: The fashion trends that will dominate the next 12 months

Snakeskin is a major trend in 2019. (Getty Images)
Updated 17 January 2019
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What to wear in 2019: The fashion trends that will dominate the next 12 months

  • The top fashion trends of 2019
  • From Popcorn sweaters to patchwork pieces

DUBAI: Here are some of the top fashion trends that will rule in 2019.
POPCORN SWEATERS
One of the best ways to identify trends these days is to keep an eye on Pinterest. And pom-pom covered sweaters and cardigans — created using circular crochet bobbles known as popcorn stitches — showed a serious surge in (p)interest toward the end of 2018, with pins featuring the kitsch-y style increasing by 1,395 percent in a short space of time — according to the online bulletin board’s “Pinterest 100” report — marking it out as one of the new year’s major trends and the coolest way to stay warm in the region’s cooler months or on trips to colder climates.

RUCHING
It’s an American designer with Lebanese roots, Norma Kamali, who’s often credited with bringing gathered fabrics into the mainstream and popularizing ruching in the 1980s. In 2018, an American model with Palestinian roots — Bella Hadid — was one of numerous runway walkers sporting ruched clothes on the catwalks to promote 2019 collections. Versatile, flattering and easy-to-wear, ruching is one of this year’s most popular ways to make a silhouette sizzle.

SNAKESKIN
Forget leopard- or zebra-print. This year, for those wanting to take a walk on the wild side, the big game is snakes — at least according to several fashion tipsters (including the “Pinterest 100”) and based on the runways of the Spring/Summer 2019 shows, from Gucci’s snakeskin cami dress to Gigi Hadid walking in a snake-print skirt for Versace at Milan Fashion Week. Stay on-trend by shunning the real thing and opting for an eco-friendly faux-snake piece.

YELLOW
Just as Coldplay predicted before they blanded themselves vanilla, it’s “all yellow” this year. Marigold (or “Gen Z,” if you want to get all millennial about it) yellow, specifically, will continue to surf the wave of popularity it grabbed last year, thanks to young celebs including Millie Bobbie Brown (“Stranger Things”) and Yara Shahidi (“Black-ish”) putting it in the spotlight. But lemon yellow, too, will be brightening up the streets this year, as suggested by designers including Marc Jacobs and Chanel at their Spring/Summer shows.

NEON
If yellow isn’t quite bold enough for whatever statement you’re looking to make, you’ll be glad to hear that even-more-eye-searing color — in the form of neon — is also riding high in 2019’s trending fashion lists. After years of pastel design dominance, vibrant tones are going to be big this year. From Off-White’s combo of the snakeskin and neon trends at Paris Fashion Week to Jasper Conran’s doubling-down on neon in London, the Spring-Summer runways were full of them.

TIE-DYE
It is a truth universally acknowledged that a trend long-ridiculed as hopelessly out-of-date will one day be repurposed as bleeding-edge fashion. In 2019, it’s the turn of tie-dye. The style beloved by hippies and psychedelic-rock fans is returning with a vengeance, kickstarted by getting much love shown to it at New York Fashion Week. Admittedly, the 2019 version looks a bit tidier than the retro DIY done-in-my-bathtub styling that was popular last time around, but the kaleidoscopic, flowery patterns at its heart are straight out of the Sixties.

PATCHWORK
Forget the homely, rustic/frumpy vibe traditionally associated with patchwork — in 2019, mismatched patterns will be everywhere, from coats to shoes. High-end designers including Libertine and Isabel Marant (who went for patchwork denim — a fabric that will also be big this year) gave patchwork with a modern twist serious exposure on the catwalks at the major fashion weeks, and that’s already started to rub off on high-street retailers, ensuring patchwork blanket (!) coverage in the near future.

OVERSIZED HATS
If you follow Instagram fashionistas, then this is one trend you’ll definitely have already identified. Big (but, like, BIG) hats were all over social feeds last summer, and brands aren’t going to miss out on the chance to shift a few units this time around — meaning we’ll likely see a swing from cult status to mainstream approval for massive headwear this year.