Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018
0

Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


FaceOf: Abdulrahman bin Mohammed Al-Assimi, Saudi deputy minister of education

Dr. Abdulrahman bin Mohammed Al-Assimi
Updated 11 December 2018
0

FaceOf: Abdulrahman bin Mohammed Al-Assimi, Saudi deputy minister of education

  • Al-Assimi obtained a Ph.D. in curriculum and teaching methods from the University of West Virginia, US, in 2001
  • Al-Assimi has also served the Shoura Council for two consecutive terms from 2005 to 2008

Dr. Abdulrahman bin Mohammed Al-Assimi has been the deputy minister of education since April 2017.

On Monday, Al-Assimi received the general supervisor of the Saudi Digital Library, Dr. Saud bin Musa Al-Salahi, and other members of the library staff at his office. The library recently received the Mohammed bin Rashid Al-Maktoum Knowledge Award 2018.

The deputy minister congratulated Education Minister Dr. Ahmed bin Mohammed Al-Issa on this achievement and praised the library’s role in provided world-class services to its users.

Al-Assimi obtained a Ph.D. in curriculum and teaching methods from the University of West Virginia, US, in 2001.

He began his career as a teacher. Later, he switched to administrative roles in the education department and served as a supervisor, director of education, a Shoura Council member and director of Prince Sattam bin Abdul Aziz University. 

From 2001 to 2003, he served as the director of practical program management at the Ministry of Education. Prior to that, he was curricula supervisor of national education at the ministry.

Al-Assimi also served as the assistant director general of educational research at the Ministry of Education from 2003 to 2004. Subsequently, he was appointed the director of education in Al-Kharj region and worked in that position from 2004 to 2005. 

He has also served the Shoura Council for two consecutive terms from 2005 to 2008.

Al-Assimi has also co-authored books for high school students. He presented a study on vocational training for teachers in the Gulf countries, and another study on the evaluation of training courses for the employees of the educational sector.