The accidental chef who is cooking up a storm in Saudi Arabia

Saudi chef Louloua El-Ezzah traces her journey from stay-at-home mum to cooking school entrepreneur and overall role model. (Photo supplied)
Updated 04 March 2018
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The accidental chef who is cooking up a storm in Saudi Arabia

DUBAI: Louloua didn’t start out wanting to be a chef. Although she grew up surrounded by food, watching her mother, aunts and grandmothers “cooking all the time,” her interest in food was sparked much later than her entrepreneurial ambitions — which she has had for as long as she can remember.
“It all began when I began to make recipes to feed my children. I started cooking out of need,” says the effervescent mother-of-three. “My real passion for food was born when I started to teach … that’s when I felt like learning more, exploring food more … Then, gradually, I started working with different brands on food-related projects and over the years, acquired the title of a chef.”
Today she is the proud founder of Loulou’s Kitchen, a state-of-the-art cooking school where she conducts a variety of classes for ladies of all ages – ranging from basic culinary skills to exotic cuisines such as Thai, Japanese, and Italian.
The journey to get here, from her humble beginnings doing cooking classes in her home kitchen nearly two decades ago, has been arduous to say the least.
“I struggled between the house with having little kids that need attention and care, and having to build my career,” she says.
“The biggest challenge for me, however, was changing perceptions of society about being a chef. When I first started 18 years ago, people thought my job was insignificant. When people would ask my son ‘What does your mom do?’ he would tell his friends she’s a cook. Even he considered me a cook, not a chef. When I met people socially, they would be surprised to learn that I am the owner of Loulou’s Kitchen, and ask if I hire a chef to teach my students!”
The pioneering chef persevered in spite of the pushback she received, motivated by a drive to change the culture and, over the years, found that the shackles loosened.
“I really wanted more girls to know about this field as a career option. I wanted to convince more women to get into this, and that pushed me to continue what I was doing,” she says.
Along the way, she garnered a number of accolades, including being invited to do recipe development for leading brands such as Maggi Arabia, Goody and Unilever. She has also participated in numerous cooking competitions and culinary events, and participated in TV shows such as “Rotanna Kaligia”; “Doctor Chef”; “Sayidaty” and “Maggi Diaries,” a program themed around empowering women through food and cooking.
Her biggest turning point, however, was participating in “Top Chef Middle East” in 2011. “I had much more exposure among everyone in society. People who had heard of my kitchen would actually watch me on TV,” she says.
Combined with the social media explosion of recent years, which also helped in building her brand – although she is quick to admit that she is still playing catch-up on that front, as none of it existed when she first started out – she acquired nationwide recognition, which contributed to making her dream come true in 2012, when she finally opened her professional cooking studio.
The cooking school, in turn, is helping her in the mission to change societal perceptions about cooking, and inspiring Saudi Arabian youth to explore the culinary industry as a viable and fun career option.
“Nowadays the mentality has changed dramatically, and women are so proud to become chefs. Some people I know have left their jobs in administrative work to fulfill their dream of becoming a professional chef. Now in restaurants and hotels, we often see female chefs working in the kitchen,” she says. “I had this vision that in the coming years, there will be many more Saudi chefs in the hospitality industry, and that is definitely happening now.”
As any female chef anywhere in the world will reveal, however, it isn’t easy. “Having to work in a commercial kitchen all day long made me realize that the physical and mental effort needed to do everything that is expected in the kitchen is really hard work,” she admits.
But, as long as they are prepared for the long hours and physical rigors of the job, she encourages anyone who is interested in pursuing this as a career, as it can be very rewarding.
“My message to all women who want to become professional chef is to go ahead,” she says. “With lots of perseverance and commitment you will reach your goal. It has a lot of potential as it is booming in the Saudi Arabia at the moment.”


Johnson & Johnson shares plunge after report on asbestos in baby powder

In this file photo taken on July 13, 2018, In this photo illustration, a container of Johnson's baby powder made by Johnson and Johnson sits on a table on in San Francisco, California. (AFP)
Updated 15 December 2018
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Johnson & Johnson shares plunge after report on asbestos in baby powder

  • The controversy has long dogged the company, which has been facing a wave of several thousand court cases claiming the baby powder is causing cancer

NEW YORK: US pharmaceutical and cosmetics group Johnson & Johnson saw its shares plunge Friday after a media report alleged the group had deliberately concealed for decades that its baby powder sometimes contained asbestos.
A lengthy investigation by the Reuters news agency, which reviewed thousands of company documents, showed the company marketed talc-based products that, at least between 1971 and the beginning in the 2000s, sometimes contained asbestos.
The company’s executives, researchers, doctors and lawyers were aware but deliberately chose not to disclose this information and not to refer it to the authorities, according to the report.
Johnson & Johnson strenuously rejected the claims made in the article, calling it “one-sided, false and inflammatory.”
“Simply put, the Reuters story is an absurd conspiracy theory,” the company said in a statement. “Johnson & Johnson’s baby powder is safe and asbestos-free.”
J&J stock closed down more than 10 percent at $133 on the New York Stock Exchange, its worst one-day fall in 16 years.
The controversy has long dogged the company, which has been facing a wave of several thousand court cases claiming the baby powder is causing cancer.
In July, Johnson & Johnson was ordered to pay $4.7 billion in damages to a group of 22 women claiming to have developed ovarian cancer following the use of the powder.
The company said Friday there were rigorous tests showing the talc did not contain the cancer-causing mineral.
In addition, “J&J has cooperated fully and openly with the US FDA and other global regulators, providing them with all the information they requested over decades.”
According to Reuters, the company also tried, unsuccessfully, to block regulations that lower the maximum level of asbestos allowed in talc-based cosmetics.