LTE Advanced and NB-IoT drive STC 4G expansion in KSA

The deal spearheads STC’s drive to revolutionize mobile broadband-driven data experiences for its subscribers.
Updated 04 March 2018
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LTE Advanced and NB-IoT drive STC 4G expansion in KSA

Ericsson has been chosen by the Saudi Telecom Company (STC) Group for a major nationwide expansion of its 4G network in Saudi Arabia, including the deployment of LTE Advanced and Narrow Band-Internet of Things (NB-IoT) in Radio Access Network (RAN). The deal spearheads STC’s drive to revolutionize mobile broadband-driven data experiences for its subscribers and open up new enterprise opportunities in IoT, while laying the groundwork for evolution to 5G.
The LTE Advanced expansion, which got underway in December 2017, includes the deployment of Ericsson’s 5G-ready baseband hardware in the network. LTE Advanced will be deployed in a new 700MHz band spectrum acquired by STC. It will increase STC network throughput in 4G/LTE by up to 50 percent for smartphones.
In addition to the data-driven content access speed delivered by LTE Advanced, subscribers will benefit from extended coverage, much longer battery life, and low-cost devices enabled by the new cellular IoT technology, NB-IoT.
The digital transformation also sees STC deploying Narrow Band-IoT (NB-IoT) in RAN across its expanded network to drive and support enterprise IoT Ecosystem innovation and business opportunities. This includes Massive IoT applications for smart city purposes, such as metering, parking sensors, and connected cars.
STC recently renewed and upgraded its managed services contract with Ericsson. In addition to existing network planning and optimization, network operations and telecom field services, the contract now includes field services efficiency, as well as first and second line support.
Nasser Al-Nasser, STC Group CEO, said: “At STC, our main goal is to ensure that the country’s Saudi Vision 2030 ambitions are met. We do that by always making sure we offer our subscribers the latest innovative technologies. LTE Advanced and NB-IoT are exactly what we need to pave the way to 5G.”
Rafiah Ibrahim, head of market Area Middle East and Africa, Ericsson, said: “By making digital transformation real and effective for STC through 4G expansion, we will enable their customers to enjoy enriched experiences, whether that means lightning speed video and media access for subscribers, or IoT business innovation and opportunities for enterprises. Our partnership with STC shows 4G network evolution is already happening and paving the way for 5G.”
STC has already deployed multiple 4G layers across various frequencies (LTE 1800, LTE 2300, and LTE 2100).


Splash breathes new life into old garments

Updated 8 min 29 sec ago
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Splash breathes new life into old garments

Splash, UAE’s largest fast-fashion retailer, has launched the “Life After Fashion” initiative. 

The campaign aims at progressing the brand’s sustainable practices by giving back to the less fortunate. 

The initiative involves a close collaboration with neighborhood laundries that collect unwanted clothing items, which are then recycled and distributed by Hands Industries, a modern textile recycler and exporter of second-hand clothing.  

The UAE has become one of the world’s largest retail hubs, where fashion trends are current, and constantly evolving. 

This rapidly developing fashion sector has, however, made fashion highly disposable for a substantial portion of the population and used clothing items often find their ways to landfills instead of being donated to those who would benefit from them.   

Neighborhood laundries have been encouraged to deliver clothes hangers to their customers that are creatively customized with faces of people in need of donated clothes. 

The campaign, having run for three months has already resulted in the collection of eight tons of donated clothes, which are being distributed in a variety of ways. Hands Industries categorizes them into provision for used clothing markets, donation to African countries or for recycling purposes. The initiative will now become a year-round event due to its resonance with the public and its great cost efficiencies.   

Raza Beig, CEO, Splash, Iconic and Landmark International, said: “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping the less fortunate. The general public has been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”