Fine Baby named ‘Pediatric Product of the Year’

The Medical Wellness Association granted Fine Baby diapers the ‘Pediatric Product of the Year’ award.
Updated 04 March 2018
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Fine Baby named ‘Pediatric Product of the Year’

Everyone wants the best for their babies. Whether it is the healthiest food options or the most prestigious nursery, money is not an issue when it comes to offering our children the highest quality of life. But does the best always have to come with a hefty price tag?
Fine Hygienic Holding (FHH) — one of the world’s leading manufacturers of hygienic paper products — does not think so. It claims to offer customers high-quality products for the best value of money.
Fine announced at a recent press conference that the pediatricians of the Medical Wellness Association granted Fine Baby diapers the “Pediatric Product of the Year” award.
This is the first time a diaper has won across all baby care categories worldwide. The diaper was judged on its quality and durability and was recognized as the winner due to its high absorption and lotion top sheet, which helps keep babies’ skin dry and healthy. This award, combined with the Medical Wellness Association’s standing endorsement of Fine Baby diapers, makes it the only diaper in the world with such recognition.
The Medical Wellness Association (MWA) worldwide is a professional licensed organization based in the US, which promotes and integrates professional development of medical and health promotion programs.
“This year Fine is celebrating its 60th anniversary, so this distinguished award could not have come at a more auspicious time,” said Ahmad Zain, chief of commercial at Fine Hygienic Holding.
“This recognition is just a testament to Fine’s heritage of innovation and quality, and we thank the Medical Wellness Association for seeing that in our Fine Baby products. This proves that by focusing on providing the best products possible, we can achieve greatness,” he added.
Rawan Emeish, chief of absorbents category at FHH, said: “This is a huge honor for not only Fine Baby but for Saudi Arabia. The pediatricians of the Medical Wellness Association chose Fine Baby from all the baby care products across the world and awarded it with the ‘Product of the Year’ award. It’s a huge honor and goes to show the strength of Saudi ingenuity and innovation in action.”


Al-Futtaim ACE hosts Eid celebration

Updated 18 June 2018
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Al-Futtaim ACE hosts Eid celebration

Al-Futtaim ACE in Dubai celebrated Eid with 25-75 percent off its 25,000 product lines available both in-store and online. Customers enjoyed exciting deals on a range of home, DIY, outdoor and garden products as well as on electronic goods.
A number of in-store activities, such as a henna artist, balloons, cotton candy, pop corn and face painting for kids, kept everyone entertained. The Al-Futtaim ACE Eid Extravaganza ran from June 14-17.
Customers also took advantage of the recently launched “Price Match Protection,” which matches prices of branded products available at Al-Futtaim ACE to prices for the exact same make, model and specifications of products in the market, including at online retailers.
Al-Futtaim ACE stores offer over 33,000 great products of world-class brands such as WILKO, Karcher, Black & Decker, Makita, Clark + Kensington, Weber, Gardena and Leisuregrow.