Fine Baby named ‘Pediatric Product of the Year’

The Medical Wellness Association granted Fine Baby diapers the ‘Pediatric Product of the Year’ award.
Updated 04 March 2018
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Fine Baby named ‘Pediatric Product of the Year’

Everyone wants the best for their babies. Whether it is the healthiest food options or the most prestigious nursery, money is not an issue when it comes to offering our children the highest quality of life. But does the best always have to come with a hefty price tag?
Fine Hygienic Holding (FHH) — one of the world’s leading manufacturers of hygienic paper products — does not think so. It claims to offer customers high-quality products for the best value of money.
Fine announced at a recent press conference that the pediatricians of the Medical Wellness Association granted Fine Baby diapers the “Pediatric Product of the Year” award.
This is the first time a diaper has won across all baby care categories worldwide. The diaper was judged on its quality and durability and was recognized as the winner due to its high absorption and lotion top sheet, which helps keep babies’ skin dry and healthy. This award, combined with the Medical Wellness Association’s standing endorsement of Fine Baby diapers, makes it the only diaper in the world with such recognition.
The Medical Wellness Association (MWA) worldwide is a professional licensed organization based in the US, which promotes and integrates professional development of medical and health promotion programs.
“This year Fine is celebrating its 60th anniversary, so this distinguished award could not have come at a more auspicious time,” said Ahmad Zain, chief of commercial at Fine Hygienic Holding.
“This recognition is just a testament to Fine’s heritage of innovation and quality, and we thank the Medical Wellness Association for seeing that in our Fine Baby products. This proves that by focusing on providing the best products possible, we can achieve greatness,” he added.
Rawan Emeish, chief of absorbents category at FHH, said: “This is a huge honor for not only Fine Baby but for Saudi Arabia. The pediatricians of the Medical Wellness Association chose Fine Baby from all the baby care products across the world and awarded it with the ‘Product of the Year’ award. It’s a huge honor and goes to show the strength of Saudi ingenuity and innovation in action.”


PepsiCo. distributes 2,000 Ramadan packages

Updated 18 June 2018
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PepsiCo. distributes 2,000 Ramadan packages

PepsiCo., a global food and beverage company, has partnered with Alber Charity in Riyadh, Al-Barakah Charity in Dammam, and Al-Ahyaa Center in Jeddah to distribute more than 2,000 packages containing food and beverages to underprivileged families.
PepsiCo. employees participated in compiling and distributing the packages, which contained Quaker Pasta, Quaker Soup Mix, Quaker Oats, Quaker Good Start biscuits, Quaker Oats Crackers, several varieties of Lay’s chips, and beverages including Aquafina, Lipton Ice Tea, Mirinda Orange Joosy, Mirinda Citrus Joosy, and 7-Up Joosy.
Abdulrahman Al-Ahaideb, head of communications — G&LF CU and MENA FOBO, PepsiCo, said: “PepsiCo. is committed to supporting the communities in which we live and operate. We are pleased to celebrate Eid Al-Fitr with our neighbors, by sharing a hamper of fun products that can be enjoyed at any time.”