P&G cuts digital ad spend by $200m over viewership worries

Procter & Gamble, the world’s biggest advertiser, last week revealed it had cut digital advertising spend by $200 million because of concerns about viewership data.
Updated 06 March 2018
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P&G cuts digital ad spend by $200m over viewership worries

LONDON: Procter & Gamble, the world’s biggest advertiser, last week revealed it had cut digital advertising spend by $200 million because of concerns about viewership data.
It has piled pressure on digital media companies to be more transparent with their viewership data to better understand how many people see their ads.
“Transparency shone a spotlight on reality and we learned valuable lessons which are driving profound change,” Marc Pritchard, P&G’s chief brand officer said at the Association of National Advertisers’ media conference in Orlando, Florida last week, Reuters reported.
“With transparent viewability data, we learned that the average view time for an ad on a mobile newsfeed is 1.7 seconds — little more than a glance — pushing us to innovate.”
Pritchard revealed that new advertising consumption data had convinced it to reduce digital spending to several big media companies by 20 percent to 50 percent last year.
The consumer goods conglomerate cut digital spending by more $100 million between April and June of 2017.


Arab News launches ‘Road to 2030’ section to track Saudi Arabia’s bold reforms

Updated 22 September 2018
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Arab News launches ‘Road to 2030’ section to track Saudi Arabia’s bold reforms

  • Section to provide news, opinion and analysis on country’s transformation
  • Newspaper’s National Day coverage looks ahead to 
Kingdom’s high-tech future

RIYADH: Arab News, the Middle East’s leading English-language daily, today announces the launch of a digital service to track and explain the ambitious reforms underway in Saudi Arabia.
Announced on the eve of Saudi National Day, the new “Road to 2030” section will include the latest news, analysis and opinion around the reforms and transformation underway in the Kingdom.
Hosted on the paper’s website, the section  —  www.arabnews.com/road2030 —  is named after the Vision 2030 program unveiled in 2016 by HRH Prince Mohammed bin Salman, who is the Kingdom’s heir to the throne. 
It coincides with Arab News’ special coverage of Saudi National Day, which marks the formation of the Kingdom on Sept. 23, 1932.
The theme of the souvenir edition, published on Sunday, will be around the future of the Kingdom —  and how the country will look as the 2030 reforms continue to take shape. 
The edition of the newspaper features a unique wrap-around cover illustrating how the country could look in 12 years’ time, as well as a timeline about the reforms and articles about their progress and young people’s views on the future of Saudi Arabia. 
 “We decided to not to limit our Saudi National Day to celebrating the Kingdom’s past —  but to also look ahead to its bright and promising future under the ambitious Vision 2030 plan,” said Faisal J. Abbas, Editor-in-Chief of Arab News.  
“This is reflected via the newspaper’s commissioned cover artwork, which imagines Saudi Arabia in 12 years’ time, as well as the stories by our promising team of young Saudi journalists and contributors. 
“We are also proud to launch the Road to 2030 section, which will track the changes underway in the Kingdom and be a reference for observers, visitors and investors in Saudi Arabia.”
Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for Saudi Arabia and the region for over 40 years.