The new rules announced Tuesday target so-called “social media influencers,” who parlay their Internet fame into advertising products.
Officials said the new rules would help ensure “that media material respects the religious, cultural and social values of the UAE.”
Those affected need to register by the end of June or face 5,000 dirham ($1,360) fines.
The UAE requires journalists working in the country to have government-issued press cards. People have also been jailed for their comments online.