STC inks deal with Nokia for 5G network

Updated 06 March 2018
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STC inks deal with Nokia for 5G network

STC and Nokia have announced that they are collaborating to launch STC’s 5G network this year. They agreed to collectively work toward finding the most optimal network strategy and relevant use cases for 5G deployment in the Saudi market. As a first step, hundreds of 5G base stations are planned to be deployed in the Kingdom’s western region (Makkah, Madinah and Yanbu).
The 5G collaboration aims to use Nokia’s equipment and solutions, including the 5G-ready AirScale platform and AirFrame data center for the network launch. The unique combination of high-speed and low-latency in 5G technology opens up a number of new and exciting use cases, such as virtual reality, augmented reality, connected cars, industrial robots, remote health care, and others.
Acting STC Group CEO Nasser Al-Nasser said: “We have been working closely with Nokia over the last 20 years. It is a testimony for this successful partnership that we have decided to collaborate with Nokia for this critical launch, with the aim of making 5G a reality in 2018. We are confident that Nokia’s proven expertise and technology leadership in 5G will work in our favor and will help us in deploying pioneering and innovative 5G services.”
Amr K. El-Leithy, head of the Middle East and Africa market at Nokia, said: “We have defined a 5G Future X portfolio that draws on our research across radio, optics, IP and software technologies. Our market-leading, end-to-end portfolio including Nokia AirScale radio and the Nokia AirFrame datacenter solution will allow STC to evolve its network, managing 4G demands today and the 5G demands of the future.
“Working together with STC, we will leverage our technology expertise to define the strategies and services that will help STC achieve its ‘Vision 2020.’”


Splash breathes new life into old garments

Updated 23 June 2018
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Splash breathes new life into old garments

Splash, UAE’s largest fast-fashion retailer, has launched the “Life After Fashion” initiative. 

The campaign aims at progressing the brand’s sustainable practices by giving back to the less fortunate. 

The initiative involves a close collaboration with neighborhood laundries that collect unwanted clothing items, which are then recycled and distributed by Hands Industries, a modern textile recycler and exporter of second-hand clothing.  

The UAE has become one of the world’s largest retail hubs, where fashion trends are current, and constantly evolving. 

This rapidly developing fashion sector has, however, made fashion highly disposable for a substantial portion of the population and used clothing items often find their ways to landfills instead of being donated to those who would benefit from them.   

Neighborhood laundries have been encouraged to deliver clothes hangers to their customers that are creatively customized with faces of people in need of donated clothes. 

The campaign, having run for three months has already resulted in the collection of eight tons of donated clothes, which are being distributed in a variety of ways. Hands Industries categorizes them into provision for used clothing markets, donation to African countries or for recycling purposes. The initiative will now become a year-round event due to its resonance with the public and its great cost efficiencies.   

Raza Beig, CEO, Splash, Iconic and Landmark International, said: “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping the less fortunate. The general public has been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”