STC inks deal with Nokia for 5G network

Updated 06 March 2018
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STC inks deal with Nokia for 5G network

STC and Nokia have announced that they are collaborating to launch STC’s 5G network this year. They agreed to collectively work toward finding the most optimal network strategy and relevant use cases for 5G deployment in the Saudi market. As a first step, hundreds of 5G base stations are planned to be deployed in the Kingdom’s western region (Makkah, Madinah and Yanbu).
The 5G collaboration aims to use Nokia’s equipment and solutions, including the 5G-ready AirScale platform and AirFrame data center for the network launch. The unique combination of high-speed and low-latency in 5G technology opens up a number of new and exciting use cases, such as virtual reality, augmented reality, connected cars, industrial robots, remote health care, and others.
Acting STC Group CEO Nasser Al-Nasser said: “We have been working closely with Nokia over the last 20 years. It is a testimony for this successful partnership that we have decided to collaborate with Nokia for this critical launch, with the aim of making 5G a reality in 2018. We are confident that Nokia’s proven expertise and technology leadership in 5G will work in our favor and will help us in deploying pioneering and innovative 5G services.”
Amr K. El-Leithy, head of the Middle East and Africa market at Nokia, said: “We have defined a 5G Future X portfolio that draws on our research across radio, optics, IP and software technologies. Our market-leading, end-to-end portfolio including Nokia AirScale radio and the Nokia AirFrame datacenter solution will allow STC to evolve its network, managing 4G demands today and the 5G demands of the future.
“Working together with STC, we will leverage our technology expertise to define the strategies and services that will help STC achieve its ‘Vision 2020.’”


Adidas, Nike team up with Bitmoji for World Cup kits

Updated 18 June 2018
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Adidas, Nike team up with Bitmoji for World Cup kits

Adidas and Nike have teamed up with Bitmoji to let football fans wear their favorite World Cup kits this summer.
Available in Bitmoji, fans worldwide can kit out their avatar in Saudi Arabia’s official white Nike kit, or the famous yellow Nike shirt of tournament favorites Brazil, or the iconic white Adidas kit worn by holders Germany.
Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt.
Other Nike kits available include England, Poland, Portugal, Croatia, France, Nigeria, Australia and South Korea.  Once fans have updated their Bitmoji, they will see their Bitmoji wearing their favorite kit everywhere they use Bitmoji.  
Ba Blackstock, creator of Bitmoji, said: “Football fans are passionate and creative, and with Bitmoji kits we’re giving supporters a new way to show their love of the game.” Fans can choose from hundreds of cartoon images and 3D experiences to express how they are feeling about the World Cup and share this instantly with friends.”