Isuzu challenge takes ‘D-Max’ from Kingdom’s west to east

D-Max has achieved great success in the Saudi market.
Updated 06 March 2018
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Isuzu challenge takes ‘D-Max’ from Kingdom’s west to east

Several years ago, Isuzu Company conducted a unique experiment to demonstrate the fuel economy feature of “Isuzu D-Max” pickup. The vehicle drove from Riyadh in the central region to Jeddah on the western coast of the Kingdom without stopping for refuelling, and thus achieving an unprecedented experience that was hailed by many automotive experts.
Isuzu will put D-Max once again in a similar challenge this year, and drive the pickup for the longest possible distance in order to prove the fuel economy feature of D-Max, on one hand, and the pickup engine power, durability and efficiency, on the other hand.
The starting point of the first phase will be the new waterfront in Jeddah to the Saudi capital of Riyadh. The second phase’s starting point will be Riyadh to the farthest point that can be reached in the Eastern Province with one full fuel tank (76 liters). The technical team will seal the fuel tank of the pickup so that it cannot be opened until the pickup arrives at its final destination.
After the arrival of the pickup at the last point, the total distance traveled with one full tank of fuel will be revealed.
“The all-new Isuzu D-max features many high-end specifications that combine durability, easy manoeuvring, high stability, agility and a luxurious cabin that offers high levels of comfort and safety, along with a diesel-driven engine with the lowest emission rate. D-Max is available in 4X2 and 4X4 variants for the clients to choose,” a press release said.
Over the years, D-Max has achieved great success in the Saudi market. The truck won the “Best Pickup” award in Saudi Arabia last year.


Splash breathes new life into old garments

Updated 23 June 2018
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Splash breathes new life into old garments

Splash, UAE’s largest fast-fashion retailer, has launched the “Life After Fashion” initiative. 

The campaign aims at progressing the brand’s sustainable practices by giving back to the less fortunate. 

The initiative involves a close collaboration with neighborhood laundries that collect unwanted clothing items, which are then recycled and distributed by Hands Industries, a modern textile recycler and exporter of second-hand clothing.  

The UAE has become one of the world’s largest retail hubs, where fashion trends are current, and constantly evolving. 

This rapidly developing fashion sector has, however, made fashion highly disposable for a substantial portion of the population and used clothing items often find their ways to landfills instead of being donated to those who would benefit from them.   

Neighborhood laundries have been encouraged to deliver clothes hangers to their customers that are creatively customized with faces of people in need of donated clothes. 

The campaign, having run for three months has already resulted in the collection of eight tons of donated clothes, which are being distributed in a variety of ways. Hands Industries categorizes them into provision for used clothing markets, donation to African countries or for recycling purposes. The initiative will now become a year-round event due to its resonance with the public and its great cost efficiencies.   

Raza Beig, CEO, Splash, Iconic and Landmark International, said: “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping the less fortunate. The general public has been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.”