Isuzu challenge takes ‘D-Max’ from Kingdom’s west to east

D-Max has achieved great success in the Saudi market.
Updated 06 March 2018
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Isuzu challenge takes ‘D-Max’ from Kingdom’s west to east

Several years ago, Isuzu Company conducted a unique experiment to demonstrate the fuel economy feature of “Isuzu D-Max” pickup. The vehicle drove from Riyadh in the central region to Jeddah on the western coast of the Kingdom without stopping for refuelling, and thus achieving an unprecedented experience that was hailed by many automotive experts.
Isuzu will put D-Max once again in a similar challenge this year, and drive the pickup for the longest possible distance in order to prove the fuel economy feature of D-Max, on one hand, and the pickup engine power, durability and efficiency, on the other hand.
The starting point of the first phase will be the new waterfront in Jeddah to the Saudi capital of Riyadh. The second phase’s starting point will be Riyadh to the farthest point that can be reached in the Eastern Province with one full fuel tank (76 liters). The technical team will seal the fuel tank of the pickup so that it cannot be opened until the pickup arrives at its final destination.
After the arrival of the pickup at the last point, the total distance traveled with one full tank of fuel will be revealed.
“The all-new Isuzu D-max features many high-end specifications that combine durability, easy manoeuvring, high stability, agility and a luxurious cabin that offers high levels of comfort and safety, along with a diesel-driven engine with the lowest emission rate. D-Max is available in 4X2 and 4X4 variants for the clients to choose,” a press release said.
Over the years, D-Max has achieved great success in the Saudi market. The truck won the “Best Pickup” award in Saudi Arabia last year.


Nissan buys stake in Formula E team e.dams

Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series.
Updated 19 September 2018
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Nissan buys stake in Formula E team e.dams

Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship.

Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series and as a leader in electric cars, with more than 350,000 Nissan LEAF vehicles sold. Nissan’s Formula E program will show a new “performance side” of Nissan Intelligent Mobility — the company’s vision for changing how cars are powered, driven and integrated into society.

Based in Le Mans, France, and co-founded by team principal Jean-Paul Driot, the e.dams organization emerged from DAMS, a leading contender in European open-wheel and sports car competition for more than 30 years. In its previous partnership with Nissan’s alliance partner Renault, e.dams won the team championship in the first three seasons of Formula E. It also holds records for most wins and pole positions.

“For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organization’s experience of winning races and championships,” said Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy. “The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organization, and we’re excited to work with Jean-Paul and his team.”

Driot said: “With our new partner Nissan, we’re eagerly awaiting the new challenges ahead. We’re very proud of our history in Formula E, and we’re looking forward to adding new pages to the series’ history books with our new partner and the new car.”