Web-based taxi firm Careem pledges to hire more women drivers

Aasia Abdul Aziz, one of the pioneer women drivers of Careem, drives her car in Karachi in this December 6, 2016 photo. (Reuters)
Updated 08 March 2018
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Web-based taxi firm Careem pledges to hire more women drivers

DUBAI: The CEO and co-founder of the web-based taxi company Careem on Thursday pledged to hire more women drivers and have as much as 20,000 female captains by 2020 to address rising demand in the Middle East.
“We realize that up until today we have focused our efforts predominantly on attracting and catering to male captains. It’s time for us and the entire industry to wake up,” Mudassir Sheikha, CEO and co-founder of Careem, said in a statement to coincide with the celebration of International Women’s Day.
“Not only is there a moral obligation to do so, but there’s also a huge opportunity to grow our business around women and give them the economic opportunity to excel. Women are often the primary breadwinners and looking for alternative, flexible ways to support their families.”
Careem currently has female captains – as the company calls its drivers – in UAE, Egypt, Pakistan, Jordan, Morocco, Lebanon and Palestine in its 13-country network. Pakistan has the most number of women captains, who drive bikes, rickshaws as well as cars.
In Saudi Arabia, Careem registered more than 2,000 women in Riyadh, Jeddah and Dammam after the government announced in September that women would now be allowed to drive.
“With a female-only call center already operational in Jeddah, Careem will look to launch a female-only training center in the Kingdom later this year with specialized training materials and women coaches,” the company said.
Careem will also address the needs of mothers wishing to register on their platform, looking into incentive structures and comfortable, flexible environments for them to work in, it added.
The company recognizes the economic impact of women, wanting to enable that growth, Careem said.


Mo-Salah to raise DHL flag in the MENA region for developmental and charitable causes

Updated 24 May 2018
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Mo-Salah to raise DHL flag in the MENA region for developmental and charitable causes

LONDON: DHL Express, the world’s leading express logistics provider, has signed a strategic partnership with Egyptian football superstar Mohamed Salah to become brand ambassador for the Middle East and North Africa (MENA) region for the next two years.
The new collaboration will see the parties working together on a series of marketing activities and corporate social responsibility (CSR) initiatives that reinforce the synergies between the core values of DHL Express as a business and Mohamed Salah as a sportsman and youth-inspirer.
The announcement made late on Wednesday in northern England comes just weeks ahead of Salah’s campaign to lead the Egyptian national team at the World Cup in Russia.
DHL’s CEO in the Middle East and North Africa, Nour Suliman, told Arab News that he was very proud of collaborating with Salah.
“Our partnership with Mo Salah is unique as it is the first contract with an individual player, but also it is a testament to the synergy of core values DHL Express and Mo Salah share — leadership, commitment, teamwork, precision, agility, determination,” he said.
When asked by Arab News about the meaning of this partnership, Salah said: “I am very proud to be the first player to partner with DHL, and I am happy to collaborate with an international brand.”
DHL did not disclose the funds earmarked for its CSR initiatives to be spent in the MENA region, and its region’s CEO said the initialtives to be developed are still a work in progress.
However, DHL said it has already significantly contributed to the development of the countries they operate in within the MENA region.
The company’s work includes supporting charities, working to help orphans, youth development, care and education among other causes.