100 productive families benefit from Red Sea Mall’s initiative

Updated 11 March 2018
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100 productive families benefit from Red Sea Mall’s initiative

The Red Sea Mall’s productive families initiative “How to Be a Leader,” launched in cooperation with the Jeddah Chamber of Commerce and Industry, completed its second successful year.
It is a platform that enables families to become a part of the business world. The initiative supports the ambitions of many, and 100 participating families were awarded for achieving positive results this year.
Aidrous Al-Bar, executive member of Red Sea Markets Company Ltd., which owns the mall, expressed his appreciation for the participating families. He also thanked the “Ala Mazaji” group, which supervised the “Productive Families Kiosks.”
Al-Bar said: “The success of this initiative that was a result of fruitful cooperation between the Red Sea Mall and the Jeddah Chamber of Commerce and Industry brings us pride. In only two years, the initiative has attracted 200 families that displayed various projects with great commercial ideas. From the very beginning, the mall has had plans to ensure the success and continuity of the initiative to support the participating families. We will continue to support the families in line with Vision 2030 and to integrate the private sector and achieve economic development. Small enterprises now form an important segment which is highly supported by our government.”
Mohammed Al-Asiri, marketing manager of Red Sea Mall, said: “We worked on developing this initiative to become an active platform for productive families with limited incomes. There have been many meetings with governmental entities to specify the sector which benefits the most from this initiative aiming to further develop it and the results of these meetings will soon be announced.”
Several participants displayed their products during the two-day event at the mall.
Participant Rania Ghimrawi, a microbiology graduate, said: “I have always been intrigued with Arabian style and fashion to create my personal style. I studied graphic design courses and began participating in various initiatives allowing me to showcase my products. Through my participation in the ‘Productive Families Kiosks’ at the Red Sea Mall, I was able to make a bigger difference, and for that I thank the Red Sea Mall for supporting me to fulfil my goals.”
She said she hopes to some day have her own store at the mall.


Ascott spearheads Saudi recruitment drive

Updated 18 June 2019
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Ascott spearheads Saudi recruitment drive

The Ascott Limited is developing its training program across the group’s properties in Jeddah, whereby high-achieving Saudi nationals are trained in the array of skills needed to succeed in top managerial positions within the Kingdom’s burgeoning hospitality sector. 

To be eligible to join Ascott’s Saudi Graduate Program, Saudi graduates must have at least a bachelor’s degree with honors and be willing to learn and develop their career within an international group. The program comprises theory and practical training across all departments and is followed by overseas training in one of Ascott’s properties.

“We’re in the midst of an exciting period of growth in Saudi Arabia,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa, Turkey and India. “The Kingdom’s tourism industry is growing at an exponential rate and is creating many new jobs within the hospitality sector. We launched Ascott’s Saudi Graduate Program in line with the Saudi Commission for Tourism and National Heritage to promote, nurture and develop this valuable homegrown pool of young talent and offer successful individuals a dynamic career path within the Ascott group.

“In just a short amount of time the program has made a significant impact. Our turnover ratio of Saudi colleagues has fallen from 58 percent in 2016 to less than 15 percent to date in 2019; staff loyalty has been positively affected and guest satisfaction levels have increased. What’s more, Ascott Sari Jeddah was recently named as Saudi Arabia’s Leading Serviced Apartments 2019 for the second consecutive year in the annual World Travel Awards.

“We are also proud to announce that one of our current trainees who will shortly take on the running of a property, is female. A key element of Saudi Vision 2030 is job diversification and women’s access to the employment market, and at Ascott we are committed to playing an active role in making this a reality,” added Miccolis.

From on-the-job training in housekeeping, handling reservations, checking-in and checking-out procedures and managing VIP guests, Ascott’s graduates must master the day-to-day facets of how to run an international-standard serviced residence, in addition to behind-the-scenes essentials such as HR, sales and marketing, finance and procurement. 

While the Saudi Graduate Program is currently available only within Ascott’s Jeddah cluster of properties, plans are in the pipeline to roll out the scheme to all of the group’s residences in the Kingdom, including Riyadh, Alkhobar and Abha.

Ascott’s Jeddah properties include Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah.

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. It has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 42,000 units, which are under development, making a total of more than 100,000 units in over 660 properties.