Mariah Idrissi walks tall for UAE online retailer Namshi

Modest-fashion icon Mariah Idrissi has worked for a diverse range of brands, including MAC Cosmetics and Rihanna’s Fenty Beauty. (Courtesy Mariah Idrissi Instagram)
Updated 12 March 2018
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Mariah Idrissi walks tall for UAE online retailer Namshi

DUBAI: Modest-fashion icon Mariah Idrissi has been spotlighting her new campaign for UAE-based online fashion retailer Namshi on Instagram.
Posting a picture of one of the campaign’s posters inside the Dubai Metro, the British model and social-media star wrote the self-deprecating missive: “When boss mans on their way to work and they gotta see my bighead.”
Idrissi first made headlines in 2015 when she became the first model to wear a hijab in an international fashion campaign — Swedish retailer H&M’s “Close the Loop.” The 25-year-old, who has Moroccan and Pakistani ancestry, has since been hailed as one of the pioneers of the Muslim-influenced modest fashion movement, working for a diverse range of brands, including MAC Cosmetics and Rihanna’s Fenty Beauty.
The Namshi campaign continues this trend, once again featuring Idrissi in her hijab.
Idrissi had earlier posted images from the Namshi campaign photo shoot on her Instagram page, including a shot of her dressed in a crushed velvet silver two-piece, belted at the waist, sitting on a step ladder placed on a rooftop with Dubai’s iconic skyline behind her, accompanied by the caption “All the way up.”
Idrissi recently returned from a trip to Los Angeles, also chronicled on Instagram, during which she hung out with fellow Brit, actor John Boyega, star of the current “Star Wars” movies, among others.
“What I’ve loved about this city are the two worlds that co-exist so beautifully,” she wrote. “You got the whole Hollywood, everybody tryna be somebody city, but then you also have the land’s natural beauty.”


‘Walk with a statement:’ The Nou Project announces new sneaker designs

Updated 25 May 2019
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‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.