Apple, Google see reputation of corporate brands tumble in survey

Google and Apple's brand reputations have dropped. (Shutterstock)
Updated 13 March 2018
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Apple, Google see reputation of corporate brands tumble in survey

SAN FRANCISCO: Apple Inc. and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc. maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc. rocketed higher after sending a red Roadster into space.
IPhone maker Apple dropped to 29th from its previous position of No. 5, and Google dropped from 8th to No. 28. Apple had ranked No. 2 as recently as 2016, according to the annual Harris Poll Reputation Quotient poll released on Tuesday.
The poll, conducted since 1999, surveyed 25,800 US adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.
“Google and Apple, at this moment, are sort of in valleys,” Gerzema said. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”
Meanwhile, Amazon.com held on to the No. 1 spot, which it has held for five years with the exception of 2015, when it slipped to No. 2. Gerzema attributed Amazon’s ranking to its expanding footprint in consumers’ lives into areas like groceries via its Whole Foods acquisition.
Elon Musk’s Tesla climbed from No. 9 to No. 3 on the strength of sending Tesla Roadster into space aboard a SpaceX rocket — despite fleeting success delivering cars on time on earth, Gerzema said.
“He’s a modern-day carnival barker — it’s incredible,” Gerzema said of Musk. “This ‘The Right Stuff’ attitude is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”
For its part, Facebook Inc’s reputation improved in the 2018 study, despite being the target of questions from US lawmakers about the role of social media in Russia’s efforts to influence the US presidential election in 2016. Facebook ranked 51st, its best showing since 2014 when it ranked 38th, the highest the firm ever ranked in the poll.
This year, film production company The Weinstein Co. made its debut at 99th out of 100 on the list after more than 70 women accused co-founder Harvey Weinstein of sexual misconduct, including rape. Weinstein has denied having non-consensual sex with anyone.
Last place went to Japanese auto parts supplier Takata Corp. , whose air bags can explode with too much force and have been linked to at least 22 deaths and hundreds of injuries, prompting the largest recall in automotive history and forcing Takata and its US unit, TK Holdings Inc, into bankruptcy.
1. Amazon.com 2. Wegmans Food Markets Inc. 3. Tesla Motors 4. Chick-fil-A 5. The Walt Disney Co. 6. HEB Grocery Company LP 7. United Parcel Service Inc. 8. Publix Super Markets 9. Patagonia Inc. 10. Aldi Inc


American Airlines ‘unaware’ of some Boeing 737 MAX functions until last week

Updated 15 November 2018
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American Airlines ‘unaware’ of some Boeing 737 MAX functions until last week

  • The FAA and Boeing are evaluating the need for software or design changes to 737 MAX jets
  • ‘Safety remains our top priority and is a core value for everyone at Boeing’

WASHINGTON: American Airlines Group Inc. said on Wednesday it was “unaware” of some functions of an anti-stall system on Boeing Co’s 737 MAX until last week.
Boeing and the US Federal Aviation Administration (FAA) issued guidance on the system last week after a Lion Air jet crashed in Indonesia on Oct. 29, killing all 189 people on board.
The FAA warned airlines last week that erroneous inputs from the system’s sensors could lead the jet to automatically pitch its nose down even when autopilot is turned off, making it difficult for pilots to control.
The system was designed to prevent the jet from stalling, according to information provided by Boeing to airlines.
“We value our partnership with Boeing, but were unaware of some of the functionality of the Maneuvering Characteristics Augmentation System (MCAS) installed on the MAX 8,” an American Airlines spokesman said.
“We must ensure that our pilots are fully trained on procedures and understand key systems on the aircraft they fly.”
Indonesian investigators said on Monday the situation the crew of a doomed Lion Air jet was believed to have faced was not contained in the aircraft’s flight manual. US pilot unions were also not aware of potential risks, pilot unions said.
The FAA and Boeing are evaluating the need for software or design changes to 737 MAX jets in the wake of the Lion Air crash, the regulator said on Tuesday.
The American Airlines spokesman said his airline was continuing to work with Boeing and the FAA and would keep pilots informed of any updates.
A Boeing spokeswoman said the manufacturer could not discuss specifics of an ongoing investigation but it had provided two updates for operators around the world that re-emphasize existing procedures to deal with situations relating to MCAS.
“We are confident in the safety of the 737 MAX,” she said. “Safety remains our top priority and is a core value for everyone at Boeing.”