Saudi Arabian designers show off innovative fashion lines at pop-up show for startups

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Saudi Arabian designers show off innovative fashion lines at pop-up show for startups. (AN Photo)
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Saudi Arabian designers show off innovative fashion lines at pop-up show for startups. (AN Photo)
Updated 15 March 2018
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Saudi Arabian designers show off innovative fashion lines at pop-up show for startups

JEDDAH: Amkana, a women’s hub which offers retail, office and workshop space for rent, has hosted its first pop-up event in Jeddah on Tuesday.
The two-day event, which showcased unique local startup brands, was, in fact, its soft launch. Both Saudi and non-Saudi designers displayed their unique traditional, casual and elegant fashion lines.
Saudi designer Noora Al-Harthi launched her fashion line, Re-unite, in February 2017. “The idea behind my designs is to redesign men’s clothing and make it wearable for women. I add femininity to it,” Alharthi told Arab News.
Her last collection was called “The Uniform of Femininity.” “I want women to feel comfortable and confident in what they’re wearing,” she said.
Al-Harthi’s trademark is to deliberately keep the stitches on the blazers, unlike with men’s blazers which are clear from any visible stitches.
Another Saudi designer, Jalila Nayil, launched her fashion line, Laith, in February 2018. The chic and minimalistic brand is inspired by the Parisian “10-item wardrobe” method, which encourages people to mix and match the 10 items in their closets.
Nayil’s brand has a lot of psychology behind it. “Since our minds are always cluttered, and we live a very busy life, I aim to reduce stress through my collection,” she told Arab News. “Dress up or down, you will always look elegant. It’s versatile, it’s cohesive, it’s your go-to wardrobe.”


Jeddah airport decorated with Saudi flag to celebrate national day

Updated 27 min 34 sec ago
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Jeddah airport decorated with Saudi flag to celebrate national day

  • Director-General of King Abdul Aziz International Airport Essam bin Fouad Noor inaugurated the event in hall number one on Saturday evening.
  • Noor said that the celebration of this important national event showed the magnitude of love for the country.

JEDDAH: King Abdul Aziz International Airport in Jeddah marked the 88th National Day by decorating its entrances with the national flag, balloons and green lights. Airport employees also wore special scarves to highlight the occasion.
Director-General of King Abdul Aziz International Airport Essam bin Fouad Noor inaugurated the event in hall number one on Saturday evening, in the presence of government and operational sectors’ leaders and the airport’s department managers.
Noor said that the celebration of this important national event showed the magnitude of love for the country, and the airport’s management was keen on making early preparations to organize a celebration worthy of the occasion. The airport halls were decorated with the national flag and the color green, and gifts were presented to travelers, in addition to many events taking place in the halls, he added.
The event will continue for several days, Noor said, and the occasion would witness the participation of many airport operating agencies.
Noor congratulated King Salman, Crown Prince Mohammed bin Salman, Makkah Gov. Prince Khaled Al-Faisal, his deputy, the ruling family and the Saudi people on the occasion of the Kingdom’s 88th National Day, and prayed for the safety of the country and other Muslim countries.
The event included giving arriving and departing travelers roses and chocolate, distributing the Saudi flag and souvenirs dedicated for the occasion, and allocating a booth for a “national footprint” and “national selfie.”
The UN office for arts also participated, with the “thank you country” section presented by a number of children and people, in addition to shows and gifts carrying the colors of the Saudi flag.
The airport’s management organized the event under the supervision of the General Authority of Civil Aviation (GACA) with the participation of the following sponsors: Saudi Arabian Airlines, Saudi Ground Services, Ports Projects Management and Development Company (PPDMC) and Airport Services and Air Transport Support Company (SAAS).