Huawei committed to investing in innovation and quality

Pablo Ning, president of Huawei Consumer Business Group Saudi Arabia.
Updated 15 March 2018
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Huawei committed to investing in innovation and quality

According to the latest China-leading brand rating organization (C-NPS), Huawei has overtaken all its competitors for the first time with a score of 17.8 points, as the C-NPS Customers Most Recommended Brand in China’s Mobile Phone Industry 2018.
This makes it the first ever local mobile phone brand to take the first place on this list. The C-NPS offers independent, scientifically sound and latest survey results to reflect consumers’ voices and willingness to recommend products or services.
Locally in Saudi Arabia, and since its beginning in the market, Huawei said it has maintained its values ​​of serving its customers, as their demands are the main driver of Huawei’s growth. Huawei’s smartphones have a market share of 21.9 percent in Saudi Arabia, according to the latest reports from GFK at the end of December 2017.
As for Huawei tablets, it ranks first in Saudi Arabia. One out of every four tablets sold in Saudi Arabia is a Huawei tablet device, according to some research studies.
“We have built our success upon taking quality as the top priority and making continuous investment in innovation, which is also the primary reason why Huawei is increasingly accepted by consumers,” said Pablo Ning, president of Huawei Consumer Business Group Saudi Arabia. He added: “Going forward, we will stay true to our business philosophy that ‘Huawei consumer business competitiveness starts from and ends at consumers’ and keep innovating in a future-oriented manner, thereby bringing global consumers radically improved user experiences and taking the lead in disrupting the industry.”
Moreover, Huawei’s brand love and reputation as a company has been growing from strength to strength in Saudi Arabia, proven by the latest YouGov Brand Index Rankings. Huawei secured top 10 ranking in Saudi Arabia Top Index Improvers list, with a significant improvement of 19.5 percent in its index scoring.


Saudi Arabian Airlines displays new products

Updated 24 April 2018
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Saudi Arabian Airlines displays new products

Saudi Arabian Airlines (Saudia), the Kingdom’s national carrier, is participating in the Arabian Travel Market (ATM), taking place in Dubai this week. This year marks the 25th edition of the show. Saudia has participated consistently throughout the years.
The airline has rolled out many new products and onboard amenities this year, including a new Business Class Porsche Design Men’s kit and Furla Ladies kit, as well as new children’s characters and kits.
Saudia is debuting a new exhibition stand design (9 x 30.5 meters) along with many interactive features and products on display. These include all the latest seats on static display — First Suite (first class), Business Class, and the Guest Class (economy) seats.
Also on display is a “smart model” experience, which provides a 3D interactive tour through the new Jeddah King Abdul Aziz International Airport.
Saudia is currently in the midst of a rapid transformation, fleet and network expansion program.
The airline has achieved double-digit growth in international passenger traffic, flying to 89 destinations across four continents. Saudia is receiving on average, one new aircraft every 12 days. Currently at 147, by the end of 2020 the fleet is set to reach 200 aircraft.
“Saudia looks forward to welcoming its travel retail partners, media and hospitality guests at ATM. The airline’s stand is located at ME 4310,” the airline said in a press release.
Currently in its 73rd year of operations, the airline is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO).
Saudia carried 30 million passengers in 2016, and was named the 2017 World’s Most Improved Airline by Skytrax, an independent global aviation industry monitor.
The airline has 11 codeshare partners including: Garuda Indonesia, China Southern Airlines, Air France, Royal Air Maroc, Alitalia, Korean Airlines, KLM, Middle East Airlines, Aeroflot, Air Europa and Oman Air.