Huawei committed to investing in innovation and quality

Pablo Ning, president of Huawei Consumer Business Group Saudi Arabia.
Updated 15 March 2018
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Huawei committed to investing in innovation and quality

According to the latest China-leading brand rating organization (C-NPS), Huawei has overtaken all its competitors for the first time with a score of 17.8 points, as the C-NPS Customers Most Recommended Brand in China’s Mobile Phone Industry 2018.
This makes it the first ever local mobile phone brand to take the first place on this list. The C-NPS offers independent, scientifically sound and latest survey results to reflect consumers’ voices and willingness to recommend products or services.
Locally in Saudi Arabia, and since its beginning in the market, Huawei said it has maintained its values ​​of serving its customers, as their demands are the main driver of Huawei’s growth. Huawei’s smartphones have a market share of 21.9 percent in Saudi Arabia, according to the latest reports from GFK at the end of December 2017.
As for Huawei tablets, it ranks first in Saudi Arabia. One out of every four tablets sold in Saudi Arabia is a Huawei tablet device, according to some research studies.
“We have built our success upon taking quality as the top priority and making continuous investment in innovation, which is also the primary reason why Huawei is increasingly accepted by consumers,” said Pablo Ning, president of Huawei Consumer Business Group Saudi Arabia. He added: “Going forward, we will stay true to our business philosophy that ‘Huawei consumer business competitiveness starts from and ends at consumers’ and keep innovating in a future-oriented manner, thereby bringing global consumers radically improved user experiences and taking the lead in disrupting the industry.”
Moreover, Huawei’s brand love and reputation as a company has been growing from strength to strength in Saudi Arabia, proven by the latest YouGov Brand Index Rankings. Huawei secured top 10 ranking in Saudi Arabia Top Index Improvers list, with a significant improvement of 19.5 percent in its index scoring.


Motoring extravaganza SIMS 2018 begins in Jeddah

Updated 18 December 2018
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Motoring extravaganza SIMS 2018 begins in Jeddah

The Saudi International Motor Show (SIMS) 2018 opened its doors on Sunday at the Jeddah International Exhibition and Convention Center. The annual event, in its 40th year, will continue until Thursday.

The show was inaugurated by Hassan Dahlan, secretary general of Jeddah Chamber of Commerce and Industry (JCCI), in the presence of Hadi Al-Harith, CEO of Al-Harithy Company for Exhibitions (ACE).

The five-day motoring extravaganza, spanning 10,000 square meters of indoor and outdoor exhibition space, will witness the rollout of the automotive industry’s newest models, from the US, Europe, Japan, Korea, and China, and including the latest SUVs and 4x4s, industry-changing electric cars and everything in between.

“In addition to shining the spotlight on the latest and most efficient automobiles and industry-shaping technology, the 2018 Saudi International Motor Show offers an inimitable experience for the whole family, with a plethora of captivating activities and interactions throughout the five days including stunt driving, drifting motorsport events, an off-road experience, and retail areas,” a press release said.

The show will see brand exhibitors showcase 100 automotive vehicles, including eight cars revealed for the first time in Saudi Arabia.

Speaking at the inauguration, Dahlan talked about the “great success” achieved by the motor show in the past 40 years.

ACE CEO Al-Harith said: “SIMS is the oldest and biggest auto show in the region, and the 2018 edition will ensure that it maintains that position. There is a huge demand in the Saudi market for an international motor show and we look forward to delivering a unique experience.”

He added: “As Saudi Arabia’s premier automotive event, the Saudi International Motor Show is the only place car fans, young and old, will get up close to some of the latest glamorous cars set to be hitting roads around the world in the near future.”

The Jeddah Traffic Department is also participating in the show, with the aim to spread its message to both male and female drivers. Officials from the department will spread awareness about traffic laws and regulations, the importance of following them and the consequences of violations.

The show opens daily from 4 p.m. until 11 a.m.

Saudi Arabia is currently the largest importer of vehicles and auto parts in the Middle East, accounting for nearly 40 percent of all vehicle sales in the region. New car sales are slated to rise by 8-9 percent annually, crossing the 1 million mark by 2020.

Presently, the light commercial vehicle segment is the most dominant, accounting for majority of the overall commercial vehicles sold in Saudi Arabia, followed by medium-heavy commercial vehicles and buses.