Isuzu D-Max successfully completes long-distance driving challenge

The new Isuzu D-max features many high-end specifications.
Updated 17 March 2018
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Isuzu D-Max successfully completes long-distance driving challenge

The Isuzu D-Max has successfully completed a unique experiment to demonstrate the fuel economy feature of the pickup.
The vehicle drove 1,386 kilometers from the western coast to the eastern coast of the Kingdom with only one stop in Riyadh.
With this drive, Isuzu proved the fuel economy feature of the D-Max, on one hand, and the pickup engine power, durability and efficiency, on the other hand.
The starting point of the first phase, with rally champion Saleh Al-Saleh as the driver, was from the Isuzu showroom in Jeddah to the Saudi capital, Riyadh.
The second phase started from Riyadh to the Isuzu showroom in Alkhobar with only one full fuel tank (76 liters) costing SR35 ($9). The fuel consumption of Isuzu D-Max equals SR26 for each 1,000 kilometers.
The technical team sealed the fuel tank of the pickup with a sticker so that it could not be opened until the pickup arrived at its final destination.
With the success of this experiment, the Isuzu D-Max set a new record of traveling 1,386 kilometers with one full tank of fuel at a speed of 80 kilometers per hour.
Later, the company held a press conference in the presence of Al-Saleh to review the experience of the trip and the vehicle’s performance.
The new Isuzu D-max features many high-end specifications that combine durability, easy maneuvering, high stability, agility and a luxurious cabin that offers high levels of comfort and safety, along with a diesel-driven engine with the lowest emissions rate.
The D-Max is available in 4X2 and 4X4 variants for clients to choose. Isuzu also has a modern SUV named the MU-X that has seven seats, 3-liter 163-hp diesel engine, 4X2 and 4X4 types and it is suitable for city drive and off-road drive as well. The Isuzu MU-X engine has been created to reduce fuel consumption and generate high torque.
Over the years, the D-Max has achieved great success in the Saudi market. The truck won the “Best Pickup” award in Saudi Arabia last year.


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.