Isuzu D-Max successfully completes long-distance driving challenge

The new Isuzu D-max features many high-end specifications.
Updated 17 March 2018
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Isuzu D-Max successfully completes long-distance driving challenge

The Isuzu D-Max has successfully completed a unique experiment to demonstrate the fuel economy feature of the pickup.
The vehicle drove 1,386 kilometers from the western coast to the eastern coast of the Kingdom with only one stop in Riyadh.
With this drive, Isuzu proved the fuel economy feature of the D-Max, on one hand, and the pickup engine power, durability and efficiency, on the other hand.
The starting point of the first phase, with rally champion Saleh Al-Saleh as the driver, was from the Isuzu showroom in Jeddah to the Saudi capital, Riyadh.
The second phase started from Riyadh to the Isuzu showroom in Alkhobar with only one full fuel tank (76 liters) costing SR35 ($9). The fuel consumption of Isuzu D-Max equals SR26 for each 1,000 kilometers.
The technical team sealed the fuel tank of the pickup with a sticker so that it could not be opened until the pickup arrived at its final destination.
With the success of this experiment, the Isuzu D-Max set a new record of traveling 1,386 kilometers with one full tank of fuel at a speed of 80 kilometers per hour.
Later, the company held a press conference in the presence of Al-Saleh to review the experience of the trip and the vehicle’s performance.
The new Isuzu D-max features many high-end specifications that combine durability, easy maneuvering, high stability, agility and a luxurious cabin that offers high levels of comfort and safety, along with a diesel-driven engine with the lowest emissions rate.
The D-Max is available in 4X2 and 4X4 variants for clients to choose. Isuzu also has a modern SUV named the MU-X that has seven seats, 3-liter 163-hp diesel engine, 4X2 and 4X4 types and it is suitable for city drive and off-road drive as well. The Isuzu MU-X engine has been created to reduce fuel consumption and generate high torque.
Over the years, the D-Max has achieved great success in the Saudi market. The truck won the “Best Pickup” award in Saudi Arabia last year.


Motoring extravaganza SIMS 2018 begins in Jeddah

Updated 18 December 2018
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Motoring extravaganza SIMS 2018 begins in Jeddah

The Saudi International Motor Show (SIMS) 2018 opened its doors on Sunday at the Jeddah International Exhibition and Convention Center. The annual event, in its 40th year, will continue until Thursday.

The show was inaugurated by Hassan Dahlan, secretary general of Jeddah Chamber of Commerce and Industry (JCCI), in the presence of Hadi Al-Harith, CEO of Al-Harithy Company for Exhibitions (ACE).

The five-day motoring extravaganza, spanning 10,000 square meters of indoor and outdoor exhibition space, will witness the rollout of the automotive industry’s newest models, from the US, Europe, Japan, Korea, and China, and including the latest SUVs and 4x4s, industry-changing electric cars and everything in between.

“In addition to shining the spotlight on the latest and most efficient automobiles and industry-shaping technology, the 2018 Saudi International Motor Show offers an inimitable experience for the whole family, with a plethora of captivating activities and interactions throughout the five days including stunt driving, drifting motorsport events, an off-road experience, and retail areas,” a press release said.

The show will see brand exhibitors showcase 100 automotive vehicles, including eight cars revealed for the first time in Saudi Arabia.

Speaking at the inauguration, Dahlan talked about the “great success” achieved by the motor show in the past 40 years.

ACE CEO Al-Harith said: “SIMS is the oldest and biggest auto show in the region, and the 2018 edition will ensure that it maintains that position. There is a huge demand in the Saudi market for an international motor show and we look forward to delivering a unique experience.”

He added: “As Saudi Arabia’s premier automotive event, the Saudi International Motor Show is the only place car fans, young and old, will get up close to some of the latest glamorous cars set to be hitting roads around the world in the near future.”

The Jeddah Traffic Department is also participating in the show, with the aim to spread its message to both male and female drivers. Officials from the department will spread awareness about traffic laws and regulations, the importance of following them and the consequences of violations.

The show opens daily from 4 p.m. until 11 a.m.

Saudi Arabia is currently the largest importer of vehicles and auto parts in the Middle East, accounting for nearly 40 percent of all vehicle sales in the region. New car sales are slated to rise by 8-9 percent annually, crossing the 1 million mark by 2020.

Presently, the light commercial vehicle segment is the most dominant, accounting for majority of the overall commercial vehicles sold in Saudi Arabia, followed by medium-heavy commercial vehicles and buses.