Saudi Comic Con all set for stronger comeback

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Updated 19 March 2018

Saudi Comic Con all set for stronger comeback

JEDDAH: After a successful first edition, and more than 22,000 comic fans visiting from all around the GCC, Saudi Comic Con is making a stronger comeback on a second round with the best entertainment in their territory.
Tickets will be available at all Virgin Megastores branches across the Kingdom and online on
With tickets starting at 115 SAR, comics, anime, manga art, pop art, celebrity appearance, video gaming, competitions, cosplay, books and challenges all under Saudi Comic Con ceiling.
Obada Awad, TIME Entertainment CEO, expressed the huge demand for such an event. “Saudi Comic Con is a phenomena that changed the entertainment seen in the country and plays the trail for different type of entertainment offerings in the kingdom”, he said.
The event is supported by the General Entertainment Authority (GEA), which had a great impact on facilitating and empowering the entertainment industry since it started its official operation on 2016.
Saudi Comic Con is independently organized by TIME Entertainment, one of the pioneers in the entertainment industry in the Kingdom that played an essential role in the early stages of establishing the entertainment industry by penetrating successful and very high-quality events in the Kingdom.

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.