Joelle hits Riyadh to launch new beauty clinic
Joelle hits Riyadh to launch new beauty clinic
Aside from her wide-ranging beauty business, which has branches throughout the Arab world and beyond, Mardinian is a veteran TV presenter and one of the region’s most-popular social-media influencers, with over 7 million Instagram followers.
The 42-year-old began her career as a make-up artist and moved to Dubai from London in 2004. She quickly landed her own beauty show, “Joelle,” on MBC and in 2008 she launched her chain of salons, Maison de Joelle. In 2010, she was appointed regional creative director of cosmetics giant Max Factor.
Speaking to Arab News about that partnership in 2016, Mardinian said: “I love Max Factor and I have a lot of passion for the brand. It is 100 years old, so the history makes me even more overwhelmed… It is an honor for me to represent Arab women and to introduce new trends using their new products.”
Mardinian is already renowned for her willingness to talk openly about herself — particularly when it comes to cosmetic treatments — but this year, fans will apparently have even greater access to her life when she launches her new ‘Kardashians’-style reality show in which a camera crew follows her around 24/7.
“I have always been so transparent all of my life so I want the cameras to see things they haven’t seen yet,” she told UAE daily Gulf News in November. “I want viewers to see the real me, so they will see everything.”
WWE stars soften up to Jeddah children to introduce anti-bullying campaign
- Al-Oula is a non-profit organization targeted to break the cycle of poverty
- WWE stars sat down in front of 30 students from the institution
Jeddah: The children of Al-Oula –- a non-profit organization targeted to break the cycle of poverty –- had the most thrilling school trip as they came to see World Wrestling Entertainment (WWE) superstars Mojo Rawley and Mark Henry in King Abdullah stadium on Tuesday.
The stars sat down in front of 30 students from the institution and softened up as they shared stories from their childhood and introduced their anti-bullying campaign “Be a Star.”
The stars shared personal stories and the difficulties they have faced.
Dean Muhtadi, 31, better known by his ring name Mojo Rawley, told the children: “We are different in many ways but sometimes you have to focus on the similarities and positive aspects of others.”
Mark Henry, 46, opened up about his past: “When I was young people would call me names and were mean to me, so I decided to become the strongest person in the world.
“I won three world championships in three different world countries that had nothing to do with each other and I am very proud of myself for not letting the mean comments get to my head.”
Henry was world heavyweight champion, and is also a two-time Olympian and a gold medalist at the Pan American Games.
Later the children had the chance to talk directly with the stars. Rawley is originally Palestinian, so he spoke in Arabic with some of the children.
Henry told one of the students: “If someone is troubling you, don’t give them the satisfaction of letting the comments or actions affect you, and immediately tell your teacher or your parents or any adult, and they will help you through your problems.”
The children then took pictures and were given tickets to the WWE Royal Rumble show on Friday.
“Jeddah is a very family-friendly and a culture-loving city, so I love being here,” Henry told Arab News. “The only difference is the language. Apart from that everyone is very nice and warm.”
On the Royal Rumble, he said: “Get ready for the best entertainment you have ever seen with your own eyes.”
“For someone who comes from an Arab background, this is a historic achievement and it will be remembered for ever,” Rawley said in an interview with Arab News.
“When I first found out that we agreed to a ten-year partnership, it was the coolest thing to find out.
“I am very fortunate to be a part of this long-term partnership which will give the citizens a long time to understand and give us enough time to develop our brand here in Saudi Arabia.
“Last year the show in Riyadh was a small, non-televised show but it was one of the coolest experiences of my life, so I am very excited to perform in this grand-scale show. It’s going to be an amazing show. It will rival Wrestle Mania, which is the biggest event of the year.”
Jana Marwan, a nine-year-old student, said: “Everyone told us that the wrestlers were scary but they weren’t. In fact they were very friendly. They taught us how to look out for ourselves and I had so much fun. I am thankful to them.”