Joelle hits Riyadh to launch new beauty clinic

Joelle Mardinian (Image credit: Ana Szabo/WhiteChateaux)
Updated 19 March 2018
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Joelle hits Riyadh to launch new beauty clinic

DUBAI: Lebanese beauty mogul Joelle Mardinian opened a new branch of Clinica Joelle — her chain of cosmetic clinics — in Riyadh on Sunday. On Instagram, Mardinian described the opening as “a special night.”
Aside from her wide-ranging beauty business, which has branches throughout the Arab world and beyond, Mardinian is a veteran TV presenter and one of the region’s most-popular social-media influencers, with over 7 million Instagram followers.
The 42-year-old began her career as a make-up artist and moved to Dubai from London in 2004. She quickly landed her own beauty show, “Joelle,” on MBC and in 2008 she launched her chain of salons, Maison de Joelle. In 2010, she was appointed regional creative director of cosmetics giant Max Factor.
Speaking to Arab News about that partnership in 2016, Mardinian said: “I love Max Factor and I have a lot of passion for the brand. It is 100 years old, so the history makes me even more overwhelmed… It is an honor for me to represent Arab women and to introduce new trends using their new products.”
Mardinian is already renowned for her willingness to talk openly about herself — particularly when it comes to cosmetic treatments — but this year, fans will apparently have even greater access to her life when she launches her new ‘Kardashians’-style reality show in which a camera crew follows her around 24/7.
“I have always been so transparent all of my life so I want the cameras to see things they haven’t seen yet,” she told UAE daily Gulf News in November. “I want viewers to see the real me, so they will see everything.”


WWE universal champion Roman Reigns to face Brock Lesnar, BraunStrowman at Crown Jewel in Riyadh

Updated 19 September 2018
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WWE universal champion Roman Reigns to face Brock Lesnar, BraunStrowman at Crown Jewel in Riyadh

RIYADH: WWE universal champion Roman Reigns will defend his title against Brock Lesnar and Braun Strowman in a Triple Threat Match at the mega Crown Jewel held in Riyadh, which will also include the first-ever wrestling World Cup tournament. 

In partnership with the Saudi General Sports Authority, WWE will present the Crown Jewel at the King Fahd International Stadium in Riyadh, on November 2. 

General Sports Authority of Saudi Arabia Chairman His Excellency Turki Al Sheikh, WWE Chairman & CEO Vince McMahon, and the Kingdom of Saudi Arabia, invite the world to celebrate this signature event. Following the sold-out Greatest Royal Rumble in April, this is the second event as part of a long-term partnership between WWE and the Kingdom of Saudi Arabia.

The Crown Jewel will stream live on WWE Network and be available on pay-per-view outside of the Middle East. Ticket availability and regional broadcast information will be announced in the coming weeks.

WWE has a 10-year contract with Saudi Arabia. WWE previously held the Greatest Royal Rumble in April, just a couple weeks after WrestleMania 34.