Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

The latest addition to the Jeep range in the Middle East is the Jeep Compass.
Updated 21 March 2018
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Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

Jeep has been recognized as a 2018 “Cult Brand” honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association.
Eight brands and their leaders were honored at The Gathering in Banff, Alberta for their outstanding courage and unconventional thinking in achieving “enviable brand engagement” and reaping the benefits of “cult-like status.”
“Having the Jeep brand acknowledged as a Cult Brand honoree is a testament to the people, who since 1941, have dedicated themselves to building the world’s most capable SUVs, whose off-road capability is second to none,” said Mike Manley, head of Jeep brand — FCA.
“The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers.”
Founded in 2013, The Gathering focuses on honoring the principles and practices employed by the world’s most successful brands, which have come to dominate their industries or categories by winning the irrational loyalty and devotion of customers and fans the world over.
“Other automotive brands have been nominated over the years, but it’s so fitting that Jeep is the first Cult Brand honoree,” said Chris Kneeland, co-founder of The Gathering and chair of the brand selection committee. “It’s an iconic brand with vehicles that stand apart from any other in the automotive category. Their marketing, product innovation and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”
The latest addition to the Jeep range in the Middle East, and available in showrooms across the region from April this year, is the Jeep Compass.
The new compact SUV claims to offer an unmatched combination of attributes, including — best-in-class 4x4 off-road capability, contemporary and authentic Jeep design, excellent on-road driving dynamics, open-air freedom, great interior and cargo space plus a full array of advanced user-friendly connectivity and safety technologies.
United Motors Co. is the official distributor of Jeep in Saudi Arabia.


AHG denies link with Al-Habtoor Trading Enterprises

Updated 16 January 2019
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AHG denies link with Al-Habtoor Trading Enterprises

Al-Habtoor Group (AHG) has clarified that the group and all its divisions, including Habtoor Hospitality (Habtoor Hotels) have no link or relationship of any kind with Al-Habtoor Trading Enterprises (HTE) and its owner Rashid Al-Habtoor.

This is following news released in major Indian and Middle Eastern media about a potential acquisition of the Leela Group of Hotels in India (Hotel Leela venture) by Rashid Al-Habtoor, founder and owner of Al-Habtoor Trading Enterprises.

A spokesperson for Al-Habtoor Group said: “We feel obligated to clarify that Al-Habtoor Group in all its divisions and Al-Habtoor Trading Enterprises are two separate entities. Habtoor Hospitality, commonly known as Habtoor Hotels, is owned solely by Al-Habtoor Group in the UAE and overseas.”

“... Any actions or business decisions taken by Al-Habtoor Trading Enterprises or any of their associates are their sole responsibility, and Al-Habtoor Group is not liable under any circumstance for any damages or liabilities arising directly or indirectly from Al-Habtoor Trading Enterprises business ventures.”