Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

The latest addition to the Jeep range in the Middle East is the Jeep Compass.
Updated 21 March 2018
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Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

Jeep has been recognized as a 2018 “Cult Brand” honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association.
Eight brands and their leaders were honored at The Gathering in Banff, Alberta for their outstanding courage and unconventional thinking in achieving “enviable brand engagement” and reaping the benefits of “cult-like status.”
“Having the Jeep brand acknowledged as a Cult Brand honoree is a testament to the people, who since 1941, have dedicated themselves to building the world’s most capable SUVs, whose off-road capability is second to none,” said Mike Manley, head of Jeep brand — FCA.
“The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers.”
Founded in 2013, The Gathering focuses on honoring the principles and practices employed by the world’s most successful brands, which have come to dominate their industries or categories by winning the irrational loyalty and devotion of customers and fans the world over.
“Other automotive brands have been nominated over the years, but it’s so fitting that Jeep is the first Cult Brand honoree,” said Chris Kneeland, co-founder of The Gathering and chair of the brand selection committee. “It’s an iconic brand with vehicles that stand apart from any other in the automotive category. Their marketing, product innovation and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”
The latest addition to the Jeep range in the Middle East, and available in showrooms across the region from April this year, is the Jeep Compass.
The new compact SUV claims to offer an unmatched combination of attributes, including — best-in-class 4x4 off-road capability, contemporary and authentic Jeep design, excellent on-road driving dynamics, open-air freedom, great interior and cargo space plus a full array of advanced user-friendly connectivity and safety technologies.
United Motors Co. is the official distributor of Jeep in Saudi Arabia.


32 countries taking part in Saudi Build 2018

Saudi Build 2018 will be held in conjunction with Saudi Stone Tech 2018 and Saudi PMV Series 2018. All three events will give visitors deep insights into the latest innovations and developments in the construction sector. (AFP)
Updated 22 October 2018
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32 countries taking part in Saudi Build 2018

The Riyadh Exhibitions Company Ltd. is hosting Saudi Build 2018 from Monday to Thursday at the Riyadh International Conference and Exhibition Center. The Saudi Export Development Authority, which seeks to strengthen Saudi Arabia’s non-oil exports in line with Saudi Vision 2030, is the event’s platinum sponsor. 

The event comes at a time when the Saudi building equipment market is steadily growing. The industry is expected to achieve a compound annual growth rate of 3.1 percent between 2017 and 2022. 

The 30th edition of the largest international construction technology and building materials exhibition in Saudi Arabia brings together local and international experts, decision-makers, and leaders to discuss emerging investment opportunities arising from the government’s $3.5 billion allocation for the construction of roads and bridges this year. Allocating higher funds aims to further diversify the Kingdom’s economy in line with Saudi Vision 2030.

Mohammad Al Al-Sheikh, head of marketing, Riyadh Exhibitions Company Ltd., said: “Saudi Build 2018 is taking place amid increased construction activities, especially in the industrial and commercial sectors, in the local market in keeping with the goals of the National Transformation Program 2020 and Saudi Vision 2030. The event will give all participants a direct access to the promising opportunities the Saudi market has to offer. Investors interested in entering the domestic market and beating the competition will benefit from the event. This year, it will focus on sustainable construction, which plays a key role in the government’s economic diversification plan and sustainability goals. Investors and decision-makers from the government and private sectors are expected to attend to explore current and future construction projects in Saudi Arabia. The construction sector now accounts for 45 percent of the total construction industry in the Middle East.”

Saudi Build 2018 will be held in conjunction with Saudi Stone Tech 2018 and Saudi PMV Series 2018. All three events will give visitors deep insights into the latest innovations and developments in the construction sector. Saudi Build 2018 is expected to bring together 512 exhibitors from 32 countries and more than 15,000 visitors who will participate in the event’s interactive presentations and workshops.

Al Al-Sheikh added: “Saudi Build 2018 is a result of our long efforts to create a world-class platform for local, regional and international building and construction industry leaders, backed with 38 years of experience in organizing a series of leading exhibitions and conferences that contribute to the growth of the Saudi economy. We are optimistic that the event will further enhance the confidence of the international community in the domestic construction industry. 

The value of the country’s current construction projects is at $284.3 billion, while over 700 projects are expected to be launched in the coming months and to be completed by 2022.”