Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

The latest addition to the Jeep range in the Middle East is the Jeep Compass.
Updated 21 March 2018
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Jeep becomes first automotive brand to receive ‘Cult Brand’ honor

Jeep has been recognized as a 2018 “Cult Brand” honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association.
Eight brands and their leaders were honored at The Gathering in Banff, Alberta for their outstanding courage and unconventional thinking in achieving “enviable brand engagement” and reaping the benefits of “cult-like status.”
“Having the Jeep brand acknowledged as a Cult Brand honoree is a testament to the people, who since 1941, have dedicated themselves to building the world’s most capable SUVs, whose off-road capability is second to none,” said Mike Manley, head of Jeep brand — FCA.
“The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers.”
Founded in 2013, The Gathering focuses on honoring the principles and practices employed by the world’s most successful brands, which have come to dominate their industries or categories by winning the irrational loyalty and devotion of customers and fans the world over.
“Other automotive brands have been nominated over the years, but it’s so fitting that Jeep is the first Cult Brand honoree,” said Chris Kneeland, co-founder of The Gathering and chair of the brand selection committee. “It’s an iconic brand with vehicles that stand apart from any other in the automotive category. Their marketing, product innovation and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”
The latest addition to the Jeep range in the Middle East, and available in showrooms across the region from April this year, is the Jeep Compass.
The new compact SUV claims to offer an unmatched combination of attributes, including — best-in-class 4x4 off-road capability, contemporary and authentic Jeep design, excellent on-road driving dynamics, open-air freedom, great interior and cargo space plus a full array of advanced user-friendly connectivity and safety technologies.
United Motors Co. is the official distributor of Jeep in Saudi Arabia.


Land Rover, Terry Grant smash world record

Stunt driver Terry Grant flipped the Range Rover Sport SVR up on to two wheels with the use of a ramp, before hitting speeds of up 60mph on Goodwood’s famous hillclimb.
Updated 19 July 2018
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Land Rover, Terry Grant smash world record

Land Rover and international stunt driver Terry Grant smashed a world record at this week’s Goodwood Festival of Speed, with a two-wheel speed run in the new Range Rover Sport SVR. Grant’s 2:24.5 run up the famous hillclimb broke Grant’s old record for a mile traveled in a car on two wheels, set in 2011, by more than 30 seconds.
Grant flipped the Range Rover Sport SVR up on to two wheels with the use of a ramp, before hitting speeds of up 60mph on Goodwood’s famous hillclimb as he set the new Guinness World Record time.
Grant snatched the record in a dramatic last gasp attempt on Sunday afternoon, having attempted four runs earlier in the weekend, none of which Grant managed to complete.
The Range Rover Sport SVR is a 575hp performance SUV, capable of 0-60mph in 4.3 seconds and a top speed of 174mph — with four wheels on the road, at least. The Range Rover Sport only required one modification for the world record run, a tweak to its differential to allow the car to deliver more power to the two wheels on the ground — both of which were pumped up to 90PSI.
Grant is a multiple world-record holder, with 25 Guinness World Records already to his name, and with this latest record, Grant has bested a 2:55 run that he himself set at Goodwood in 2011.
Stunt driver Grant said: “It really shouldn’t be underestimated how difficult a two-wheeled speed run like this is; you are always fighting to keep the car balanced right on the edge, as it tries to tip either one way or the other. You need to be conscious of everything, from the camber of the road to the strength of the wind. Thankfully, conditions were excellent and the Range Rover Sport SVR was the perfect precision tool for the job.”
The world record was not the only amazing Land Rover moment of the Festival of Speed, as 70 historic and important Land Rovers took to the hill in what was the largest batch of cars to ever tackle the famous route in one go. From 1948 to 2018, the parade of cars celebrated 70 years of one of Britain’s most iconic automotive brands.