Hyundai launches new-generation Accent in Africa and Middle East markets

The design of the new Accent delivers a new interpretation of Hyundai’s design language.
Updated 01 April 2018
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Hyundai launches new-generation Accent in Africa and Middle East markets

Hyundai has officially launched the fifth generation of its popular Accent small car in the Africa and Middle East markets.
Highlights of the new model include a completely new exterior design and comfortable high-tech interior.
More efficient powertrains deliver an outstanding combination of performance and fuel economy, with a choice of 1.4-liter or 1.6-liter engines, including a diesel available in some markets, matched to a six-speed transmission in either manual or automatic.
Other advances include reduced cabin noise and improved driving dynamics, both helped by a stronger body shell, and a selection of the latest safety and convenience features offered either as standard or as options. The new Accent is also slightly longer and wider than the previous model, including an increased distance between the front and rear wheels, giving occupants more leg and shoulder room.
“This new model makes several key improvements on the previous Hyundai Accent, which was already an excellent car and very popular with customers,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. “Design and engineering are completely fresh, ensuring a car that looks superb, is enjoyable to drive, with high levels of safety, and will be economical to own.”
The design of the new Accent delivers a new interpretation of Hyundai’s design language. This includes Hyundai’s signature cascading grille – a design element being introduced across the brand’s product range. The grille is flanked by wraparound headlights and optional LED signature daytime running lights, while sharp character lines run the length of the car to the slim LED wraparound tail lights.
Standard safety features include electronic stability control, traction control and anti-lock brakes, as well as an emergency stop signal, which automatically flashes the brake lights when the driver brakes heavily. Available options include a six-airbag system, static bending headlights to provide better illumination of the road through corners, and auto cruise control.
“The new-generation Hyundai Accent includes many of the latest auto innovations available, immediately setting a new benchmark for its segment,” said Song. “It offers something exceptional to car buyers, and will continue the Accent success story.”


‘Moments’ photo contest celebrates souqs of Middle East

Updated 19 June 2019
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‘Moments’ photo contest celebrates souqs of Middle East

National Geographic Abu Dhabi (NGAD) and Almarai have announced the ninth edition of “Moments,” the annual regional photography competition calling all aspiring photographers from around the Arab world. 

The competition provides the winning contestants a chance to learn from National Geographic photography experts through a photography travel expedition.

The 2019 “Moments” edition is themed around the souks of the Middle East and invites photographers from the region to capture the diversity and stories of markets from around the Arab world, which have been at the heart of the region’s culture and history.

The competition is held in partnership with Almarai, which has been a strategic supporter of this platform for the last six years as part of a shared vision of nurturing youth and talent from the Middle East.

“Moments” will feature a returning category this year for photographers aged 13-17.

Almarai has been a strategic partner of the competition since 2014.

Abdulrahman Awadh Al-Harthi, acting executive director of television and executive director of Abu Dhabi Radio Network at Abu Dhabi Media, said: “The ‘Moments’ photography competition is part of our continued commitment toward nurturing talents across all segments of society and encouraging the community especially youth to express their creativity and reach their highest potential.

“The great success of the competition gives us a new challenge to ensure we reach the largest number of applicants from diverse backgrounds and give them the platform to express their creativity and stories to be shared across the region.” 

Al-Harthi commended National Geographic Abu Dhabi’s strive for leadership and influence toward professional and amateur photographers in the region. 

Hussam R. Abdulqader, CMO of Almarai, said: “We are delighted to be renewing our partnership with National Geographic Abu Dhabi for the 9th edition of the ‘Moments’ photography competition, through which we aim to inspire, encourage and celebrate youth across the Middle East and support them to achieve their highest potential through the art of photography.”

He added: “We remain committed to developing the photography industry in the communities we serve, and to providing opportunities for youth to flourish creatively and professionally as we have done across a wide spectrum of platforms as well.”

Attracting over 200,000 entries since its inception from across the Middle East and North Africa, “Moments” is part of a regional photography talent platform developed by National Geographic Abu Dhabi to promote and nurture local talents and help give them a voice and a platform to showcase the region and what they have.

This year’s judging committee will comprised Almarai CMO Abdulqader as well as Muhammed Muheisen, a National Geographic photographer, two-time Pulitzer Prize-winner, and founder of Dutch non-profit organization Everyday Refugees Foundation.

In this year’s competition, each story will carry with it an authentic, detailed and complete description of the image.