Jennifer Lopez makes Middle East beauty call

The singing sensation is set to launch the line at the end of April. (File photo: AFP)
Updated 09 April 2018
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Jennifer Lopez makes Middle East beauty call

DUBAI: She is known for her signature glow and now US singer, actress and all-around superstar Jennifer Lopez is set to launch a beauty line that will become available across the Middle East by the end of April.
Despite her humble beginnings in the Bronx, Lopez is taking her products worldwide by launching a collection with beauty brand Inglot.
The Polish brand, known for its bright hues and highly-pigmented products, announced that make-up lovers could expect the line to be available from April 26 in a statement on its GGC Facebook page. There are 96 Inglot stores across the Middle East, all of which will sell Lopez’s line.
The collection will be made up of more than 70 pieces, but further details are few and far between, leaving the make-up obsessed among us to speculate wildly about the colors and products that we can expect.
However, Women’s Wear Daily (WWD) reported that the collection will include eyeshadows, bronzers, lipsticks and blushes in nude and gold shades.
Judging by the promotional photo, we can expect a sultry, summer-ready set of shades to work with over the coming months.
In the photograph, Lopez poses against a blue background wearing a plunging scarlet dress and equally striking red lipstick. Her skin is glowing and her highlighter game is strong. Bronzed, shimmery eyeshadow and sleek pulled-back hair complete the sizzling look.
“It is something I have been wanting to do for a very long time,” Lopez said in an interview with WWD. “A makeup line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin.
“I really wanted to make it representative of what I would like, what I would use, from the color but also the quality,” Lopez said. “The price point was very important to me, which is why I chose to partner with Inglot. We can create great quality products that are affordable.”
The most expensive item from the collection — the customizable palette — is set to retail for $49 while other products will sell for $8.50 to $26, according to WWD.
Lopez’s announcement is just another reason for make-up aficionados to celebrate this week as Rihanna also announced the launch of her brand Fenty Beauty in Saudi Arabia.
Fenty Beauty, named 2017’s best innovation by Time Magazine, will be available in Sephora stores in the Kingdom on April 19. Fenty Beauty made $72 million in just one month after its September release and is moving into the Saudi market after extending its reach to Milan, Italy, earlier this month.
However, despite the recent trend of celebrities launching their own beauty brands — think Kylie Jenner and her wildly successful Kylie Cosmetics — Lopez is not late to the game.
Her 2002 perfume, named Glow, was a spectacular success and was seen as one of the first celebrity beauty products of the noughties.


The Six: Arab gowns on the Emmys red carpet

Updated 18 September 2018
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The Six: Arab gowns on the Emmys red carpet

  • Hollywood stars took to the red carpet in Arab Designers
  • Stars wearing a host of designs by the region’s fashion heavyweights

DUBAI: The Emmys red carpet turned into a veritable catwalk for Middle Eastern designers on Monday night, with stars wearing a host of designs by the region’s fashion heavyweights.


Tina Fey

Fey glowed in a floral, lace and velvet gown by Elie Saab, part of his autumn/winter 2018 pret-a-porter collection. The gown featured pleats and a fitted waist in colors perfect for the cold season.


Yvonne Orji

Orji stunned in this black, fitted, velvet gown from Georges Chakra’s fall 2017 collection. With simple detailing and a tailored cut, the dress is flattering and feminine.


Kristin Cavallari

Cavallari wore a couture Maison Yeya Fall 2018 black dress. Simple but sophisticated with its different layers and hemlines, this sculptural off-the-shoulder look is a piece of art.
 

 
 
 
 
 
 
 
 
 
 
 
 
 

That gold carpet at The Emmys

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Chrissy Tiegen

Tiegen sparkled in a Zuhair Murad fall 2018 couture gown. With geometric antique silver motifs and long sleeves, the gown sparkled in all directions.


Keri Russell

Russell wore a Zuhair Murad two-piece outfit, a pleated skirt and peplum jacket. It had structured shoulders, feathers, a high slit and fitted midsection to accentuate her figure.


Sydney Sweeney

Sweeney radiated glamor wearing this feminine and delicate pale pink Reem Acra pre-fall 2018 strapless gown. The dress featured a beaded waist and sweetheart neckline.

 

 
 
 
 
 
 
 
 
 
 
 
 
 

Actress @Sydney_Sweeney wears #ReemAcraPreFall18 to the 2018 #Emmys.⠀ .⠀ .⠀ .⠀ #ReemAcra #SydneySweeney

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