Clothing line inspired by Saudi cultural elements

The clothing line revealed their newest collection “Old is Gold” during Saudi Comic Con 2018 in Jeddah.
Updated 10 April 2018
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Clothing line inspired by Saudi cultural elements

  • The Saudi clothing line is looking to expand
  • Urbanik sells its products through Instagram
JEDDAH: Urbanik is a clothing line inspired by day-to-day Arabic, Saudi cultural elements with themes from Saudi upbringing.
The clothing line was established in February 2017 and launched its first collection during Saudi Comic Con 2017 in Jeddah, Saudi Arabia.
It is managed by three Saudi partners: Faisal Alsowayegh, 32; Sari Qablawi 36; and Abdullah Bogis, 36) who all work in the advertising industry, where they met.
The clothing line revealed their newest collection, “Old is Gold,” during Saudi Comic Con 2018 in Jeddah.
The collection holds elements that reflect almost every Saudi house.
“Our hero here, a VHS tape with all the names of different tapes that usually every house in Saudi has,” said Alsowayegh, pointing to one of the most popular designs.
The three partners have a vision to expand their collection items, growing from just T-shirts to different products, from pants, hoodies, pins, and posters.
At the moment, the shop is mobile. Urbanik sells its products through Instagram, (@urbanikbrand) and regional events. The Saudi clothing line is looking to expand.
The partners aim to provide clothes that reflect elements any Saudi can relate to, revive a sense of nostalgia and spread the message of peace and modesty through style.


Italy pledges electronic warfare support to Saudi Arabia

Updated 20 April 2018
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Italy pledges electronic warfare support to Saudi Arabia

  • Saudi-Italian collaboration to develop electronic defense solutions pushed in workshop organized by the Italian Embassy, KACST and Elettronica SpA
  • Italy's Elettronica specializes in the designing and manufacturing electronic warfare equipment

RIYADH: Italy has pledged to support the Kingdom with electronic warfare and defense electronics, offering a range of state-of-the-art solutions to counter threats. 

The call for Saudi-Italian collaboration was made on Thursday at a workshop organized jointly by the Italian Embassy, the King Abdul Aziz City for Science and Technology (KACST) and Italian-based Elettronica SpA, a world leader in electronic warfare.

Italian Ambassador to the Kingdom Luca Ferrari welcomed the workshop initiative, and said: “We are working to develop a strategic partnership between our two countries, building on decades of excellent political and economic collaboration.

“Such initiatives increase mutual understanding and knowledge between Italian and Saudi counterparts and foster further opportunities for collaboration.” 

Ferrari added that the workshop is a proof of Italian industries’ and institutes’ willingness to strengthen the relationship between the two countries through working with local high-tech university centers and industries in Saudi Arabia.

He added: “The move on the part of the Italian government and our companies comes within the framework of Saudi Vision 2030, which calls for foreign partnerships to diversify the economy, cut reliance on oil and build a robust Saudi defense sector.”

The workshop, entitled “The Digital Revolution: Impacts on defense electronics, security and life,” looked at electronic warfare, cyber intelligence, the future of autonomous vehicles and implications of the digital revolution for the defense industry. 

Enzo Benigni, Elettronica’s chairman and chief executive officer, said: “Italian institutes and companies are keen to embrace the Saudi Vision 2030, and to support the growth of the defense industry and overall defense sector of the Kingdom. 

“We work in Saudi Arabia to create high-value cooperation with the Saudi armed forces and local partners with an aim to build a world-class defense sector of the Kingdom.”

Benigni said Elettronica specializes in the designing and manufacturing electronic warfare, from single stand-alone equipment to complete integrated systems, for naval, airborne and ground applications as well as for space and homeland security.