Chopard marks 25 years of ‘Happy Sport’

Updated 12 April 2018
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Chopard marks 25 years of ‘Happy Sport’

Chopard recently celebrated the 25th anniversary of the launch of its luxurious timepiece “Happy Sport.” 

“Happy Sport,” described as “a vision of independence, modernity and freedom of movement,” delivers a delicate touch with a pastel-colored textured mother-of-pearl dial.

In 1993, Chopard Co-President Caroline Scheufele designed a sport watch with a link between steel and diamonds. The watch soon became a powerful emblem of the Geneva-based maison and of feminine watchmaking.

To celebrate its 25th anniversary, Chopard transported this watch into a new era. It has been endowed with a mechanical self-winding movement, the 09.01-C, exclusively developed for 30 mm ladies’ watch cases. 

“Feminine and technical, playful and radical, the icon of Maison Chopard represents the essence of a successful watch model. ‘Having it all’ is the perfect motto for the women who choose ‘Happy Sport,’” a press release said.

The silky iridescence of textured mother-of-pearl, and the singularity of its wave-like motifs endow “Happy Sport” with unique character. This luminous heart framed by a 30-mm case is available in four versions: A blue dial with a gem-set steel case; a pink dial with a steel and 18-carat rose gold case; a white dial with an 18-carat rose gold case; and a white dial with a gem-set 18-carat rose gold case.

The delicate colors echo the subtle shimmer of textured mother-of-pearl. These chromatic landscapes are cheered by the presence of five moving diamonds whirling above the dial. Attar United Co. is the official owner of Chopard boutiques in the Kingdom.


Genesis G70 arrives in the Middle East

Updated 19 April 2018
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Genesis G70 arrives in the Middle East

Genesis has officially launched its compact G70 luxury sedan in Middle East markets, completing the brand’s core sedan lineup. Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis general manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of inquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The G70 showcases the future direction of the Genesis brand’s “Athletic Elegance” design identity. 

“The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with an intuitively laid-out switchgear and a comfortable, assertive sport steering wheel,” the carmaker said.

The G70 offers two powertrains in the Middle East region — a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo.  The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.