Key Rent a Car adds 50 Audi A6 cars

Saleh Sherwin, COO of Key Rent a Car, and Kerem Tas, general manager of the Audi brand in Saudi Arabia.
Updated 12 April 2018
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Key Rent a Car adds 50 Audi A6 cars

Samaco Automotive Company, the sole dealer for Audi cars in Saudi Arabia, has announced its partnership with Key Rent a Car. The premium dealership of the Four Rings in the Kingdom will supply 50 Audi A6 2018 cars to Key Rent a Car, together with all after-sales services and the quick service package.

Key Rent a Car, the largest car rental company in Saudi Arabia, said it chose to buy the Audi A6 model for its “stylish exterior and luxurious interior.” Other equally important benefits included the engine performance, the substantially low operating cost, quality and reliability — all of which contributed to greater profit potential, it said.

Kerem Tas, general manager of the Audi brand in Saudi Arabia, said that Key Rent a Car has enjoyed a growth in its business with this popular Audi model in the past three years. 

“Audi cars feature a stylish and attractive design, innovative technologies, practicality and durability under various operating conditions. The request from Key Rent a Car to buy 50 Audi A6 cars was no surprise to us. This popular fleet model meets the needs of car rental companies to provide a premium Audi that is well-known for luxurious comfort, strong performance and reflects the company’s leading position in a fierce car rental market.”

Saleh Sherwin, chief operating officer of Key Rent a Car, said: “Firstly, I would like to thank Samaco for the high standards of after-sales services that it has provided to our fleet of Audi cars, and secondly, we appreciate the loyalty that our customers have shown for Audi models, which has encouraged us to enter into this contract with them. Audi cars have proved to be strong performers for Key Rent a Car.  They require very low maintenance, have outstanding fuel economy, are highly sophisticated and reflect the individuality of the user.”


Genesis G70 arrives in the Middle East

Updated 19 April 2018
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Genesis G70 arrives in the Middle East

Genesis has officially launched its compact G70 luxury sedan in Middle East markets, completing the brand’s core sedan lineup. Engineered as a dynamic car with strong appeal to younger customers and more enthusiastic drivers, the G70 joins the flagship G90 large sedan and mid-sized G80 and G80 Sport.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis general manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

The arrival of the Genesis G70 in showrooms follows a previous display presentation at the Dubai International Motor Show in November 2017, where Genesis fielded a large number of inquiries about the car. With larger G80 and G90 models already growing a strong base of loyal customers, it is expected the compact model will add significantly to the brand’s appeal in the competitive Middle East luxury car market.

The G70 showcases the future direction of the Genesis brand’s “Athletic Elegance” design identity. 

“The G70’s interior is configured to prioritize an excellent user experience, with superb fit and finish throughout. The interior packaging reflects simplicity, with an emphasis on genuine functionality instead of gimmickry. A horizontal layout brings a sense of stability, with an intuitively laid-out switchgear and a comfortable, assertive sport steering wheel,” the carmaker said.

The G70 offers two powertrains in the Middle East region — a 3.3-liter V6 petrol turbo and 2.0-liter I4 petrol turbo.  The Lambda II 3.3-liter V6 turbo GDI engine is the heart of the enthusiast-focused G70 Sport, with 370 ps and maximum torque of 52.0 kg.m (510 N.m) 0 to 100 km/h acceleration in 4.7 seconds, and a top speed of 270 km/h.